TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers.
Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.
In 2018, the global TV Ad-spending market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global TV Ad-spending status, future forecast, growth opportunity, key market and key players. The study objectives are to present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
American Express
Comcast
Ford
P&G
Pfizer
Verizon Communications
AT&T
Chrysler
General Motors
Johnson & Johnson
JP Morgan Chase
L’Oreal
Nissan
Time Warner
Toyota
Walt Disney

Market segment by Type, the product can be split into
Linear Tv
Streaming Television
PC
Smartphone
Tablet

Market segment by Application, split into
Retail
Automobile
Financial Services
Telecom
Electronics
Travel
Media and Entertainment
Healthcare

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global TV Ad-spending status, future forecast, growth opportunity, key market and key players.
To present the TV Ad-spending development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of TV Ad-spending are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.