About this market
Increased demand for personalized and customized shower curtains to drive market growth. Personalization and customization of home textile products (such as shower curtains) are emerging trends, especially in developed countries such as the US, Germany, and France. This is one of the major factors propelling purchase decisions. analysts have predicted that the shower curtain retail market will register a CAGR of over 8% by 2023.
Market Overview
Wide product assortment
Maintaining wide product portfolios is one of the major retail strategies that shower curtain retailers across the globe follow. They have a wide range of SKUs, based on categories, brands, collections, and price ranges. This helps customers to choose from a large product assortment and provides significant opportunities for both physical stores and online retailers to increase the volume sales of shower curtains.
Rising competition increasing price war and reducing profit margins
Manufacturers of shower curtains have the option of both organized and unorganized formats to sell their products. The retailers compete on parameters such as product portfolio, premiumization, differentiation, and pricing. The entry of new retailers and private-label brands will further intensify the competition. This will lead to price war among vendors.
For the detailed list of factors that will drive and challenge the growth of the shower curtain retail market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Target Brands and Walmart the competitive environment is quite intense. Factors such as the increased demand for personalized and customized shower curtains and the wide product assortment, will provide considerable growth opportunities to shower curtain retail manufactures. Bed Bath & Beyond, Home Depot Product Authority, Lowe's, Target Brands, and Walmart are some of the major companies covered in this report.