Premium Messaging is a process of sending mobile messages such as SMS and MMS from an application to a mobile user.
Increase in mobile subscriber base; focus on enhancing customer interaction; and surging adoption of A2P (two-factor authentication) are some of the driving factors that are anticipated to create new growth opportunities for prominent players. However, grey routes denting revenue; and increase in mobile messaging spam is projected to limit the market during the forecast period.
In 2017, the global Premium Messaging market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global Premium Messaging status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Premium Messaging development in United States, Europe and China.

The key players covered in this study
Verizon
Mblox
Twilio, Inc.
ATandT
Beepsend
CLX Communications
Dialogue Communications Ltd.
Infobip Ltd.
Mahindra Comviva
Tata Communications Ltd.

Market segment by Type, the product can be split into
Cloud API Messaging Platform
Traditional and Managed Messaging Services

Market segment by Application, split into
Banking and Financial Institutions
Transport and Travelling
Healthcare
Media and Entertainment
Retail
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Premium Messaging status, future forecast, growth opportunity, key market and key players.
To present the Premium Messaging development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Premium Messaging are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.