About this market
Increasing awareness of natural and organic personal care products to drive growth in the market. Natural and organic personal care products are gaining popularity due to increasing consumer preference toward natural cosmetics and personal care products around the world, as they have been a vital part of consumer's lives. People are becoming aware of personal health and personal hygiene to prevent illness and infection from bacteria and virus. analysts have predicted that the natural and organic personal care product market will register a CAGR of over 10% by 2023.
Market Overview
Rising demand for organic personal care products with naturally derived ingredients
In recent years. the demand for organic personal care products with naturally derived ingredients is growing rapidly. As naturally derived ingredients such as aloe vera. green tea extract. and calendula oil. which are environmentally friendly and grown without harmful pesticides or fertilizers. do not cause any side effects to the skin. Also. other benefits of these organic products like the gentleness over skin and hair. non-irritating. no or reduced redness. and fewer breakouts have surged the demand for natural and organic personal care products over the synthetic makeup products in the market.
Stringent regulatory guidelines
Natural and organic persona care products play a major role in helping people to maintain their skin. Currently, the market has a wide range of creams, lotions, cleansers, moisturizers, and serums that are providing promising results in skin renewal. However, these products must go through stringent regulations to overcome false labeling, thereby leading to increased cost and duration of the product to be approved and launched in the market.
For the detailed list of factors that will drive and challenge the growth of the natural and organic personal care product market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Beiersdorf and L’Oréal the competitive environment is quite intense. Factors such as the increasing awareness of natural and organic personal care products and the rising demand for organic personal care products with naturally derived ingredients, will provide considerable growth opportunities to natural and organic personal care product manufactures. Beiersdorf, L’Oréal, Shiseido Company, The Clorox Company, and The Estée Lauder Companies are some of the major companies covered in this report.