This report studies the global Mobile Value-Added Services (VAS) market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Mobile Value-Added Services (VAS) market by companies, region, type and end-use industry.

Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.


In 2017, the global Mobile Value-Added Services (VAS) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global top players, covered
America Movil
Apple
Comviva Technologies
Google
AT&T
Blackberry
CanvasM Technologies
KongZhong
Near (AdNear)
Nokia
OnMobile
Samsung
Sprint
Vodafone
ZTE

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India

Market segment by Type, the product can be split into
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment

Market segment by Application, split into
BFSI
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom & IT
Others

The study objectives of this report are:
To study and forecast the market size of Mobile Value-Added Services (VAS) in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Mobile Value-Added Services (VAS) are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders
Mobile Value-Added Services (VAS) Manufacturers
Mobile Value-Added Services (VAS) Distributors/Traders/Wholesalers
Mobile Value-Added Services (VAS) Subcomponent Manufacturers
Industry Association
Downstream Vendors

Available Customizations
With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Mobile Value-Added Services (VAS) market, by end-use.
Detailed analysis and profiles of additional market players.