Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.
In 2018, the global Mobile Advertising Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Mobile Advertising Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Advertising Software development in United States, Europe and China.

The key players covered in this study
Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll
...

Market segment by Type, the product can be split into
Cloud-Based
On-Premises

Market segment by Application, split into
Industrial
Commercial
Education
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Mobile Advertising Software status, future forecast, growth opportunity, key market and key players.
To present the Mobile Advertising Software development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Mobile Advertising Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.