Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.
In 2018, the global Location Based Advertising (LBA) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Location Based Advertising (LBA) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Location Based Advertising (LBA) development in United States, Europe and China.

The key players covered in this study
Foursquare
Xad
Groupon
Scanbuy
Shopkick
Yoose
Verve
Thumbvista

Market segment by Type, the product can be split into
Assisted GPS (A-GPS)
GPS
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference (OTD)
Cell ID
Wi-Fi
Others

Market segment by Application, split into
Retail Outlets
Public Places
Airports
Hospitals
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Location Based Advertising (LBA) status, future forecast, growth opportunity, key market and key players.
To present the Location Based Advertising (LBA) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Location Based Advertising (LBA) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.