A heated tobacco product (HNB) heats tobacco to a lower temperature than when a conventional cigarette is burned. The resulting smoke contains nicotine and other chemicals.[2] These products may match some of the behavioral aspects of smoking. Several tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims
Heat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

The global Heated Tobacco Products (HTPs) market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Heated Tobacco Products (HTPs) volume and value at global level, regional level and company level. From a global perspective, this report represents overall Heated Tobacco Products (HTPs) market size by analyzing historical data and future prospect.
Regionally, this report categorizes the production, apparent consumption, export and import of Heated Tobacco Products (HTPs) in North America, Europe, China, Japan, Southeast Asia and India.
For each manufacturer covered, this report analyzes their Heated Tobacco Products (HTPs) manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.

The following manufacturers are covered:
Philip Morris International
British American Tobacco
Japan Tobacco
Imperial Brands
Altria
China tobacco
Korea Tobacco & Ginseng Corporation
American electronic cigarette company
VMR Products

Segment by Regions
North America
Europe
China
Japan
Southeast Asia
India

Segment by Type
Use Tobacco Stick
Use Loose-leaf

Segment by Application
Supermarket
Tobacco Store
Online