Web analytics are crucial to today’s digital marketing strategies. Web analytics don’t just help you track and measure website traffic and pageviews, but also other online channels, including social media, video, and mobile. As marketers adopt an omni-channel approach it’s important to understand the relationship between each channel and how they contribute to your website traffic and conversions.

Tracking, monitoring, and analyzing website performance provides data that shows where your business is headed, how it got there, and what changes are necessary to improve performance. A good web analytics platform will help you learn what’s working for your business — and what’s not.

The purpose of digital analytics software is to track and collect information about traffic and usage patterns on your website and other online channels. Because the field has evolved to include interactions beyond website usage — such as social media and mobile applications — this technology is often referred to digital analytics software.
In 2018, the global Enterprise Website Analytics Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Enterprise Website Analytics Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Enterprise Website Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
Acquisio
Adobe
AgencyAnalytics
Agile CRM
Amplitude
ClickCease
ContentKing
Crazy Egg
Funnel.io
Google
GoSquared
Hotjar
IBM
Leadfeeder
Leadtosale
Link-Assistant.Com
Looker Data Sciences
Lucky Orange
Madwire
Mixpanel
Moz
Netcore Solution
NetFactor
Pendo
SEMrush
SimilarWeb
Sisense
Siteimprove
Smartlook
StatCounter

Market segment by Type, the product can be split into
On-premise
Cloud-based

Market segment by Application, split into
SMEs
Large Enterprises

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Enterprise Website Analytics Software status, future forecast, growth opportunity, key market and key players.
To present the Enterprise Website Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Enterprise Website Analytics Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.