DTCPA can be defined as an effort (usually via popular media) made by a pharmaceutical company to promote its prescription products directly to patients.
Direct-to-consumer pharmaceutical advertising (DTCPA) has grown rapidly during the past several decades and is now the most prominent type of health communication that the public encounters.
In 2017, the global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
This report focuses on the global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Direct-to-Consumer Pharmaceutical Advertising (DTCPA) development in United States, Europe and China.


The key players covered in this study
HARVARD POLITICAL REVIEW
MDedge
FDA
...

Market segment by Type, the product can be split into
Help-Seeking AD
Reminder AD
Product Claim AD

Market segment by Application, split into
Pharmaceutical Companies
Pharmaceutical Factories

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Direct-to-Consumer Pharmaceutical Advertising (DTCPA) status, future forecast, growth opportunity, key market and key players.
To present the Direct-to-Consumer Pharmaceutical Advertising (DTCPA) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Direct-to-Consumer Pharmaceutical Advertising (DTCPA) are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.