About Direct Marketing Services Market
Direct marketing is a form of advertising that targets a defined consumer group by using one or more media channels to generate a measurable response such as an online order or a response to an e-mail. Direct marketing services are categorized into direct mail/e-mail, telemarketing/SMS/ MMS, content – flyers/ brochures/coupons, online – websites/social media, and point-of-sale marketing. The spend momentum of this market is attributed to the increasing demand for customized marketing techniques from the retail, FMCG, IT/ITES, and e-commerce sectors which is result of the rise in market fragmentation among these industries.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Direct Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Direct Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
• Trend of outsourcing direct mail and e-mail
• For a full, detailed list, view our report
Category management strategy
• Evaluate the training offered to service providers' employees
• For a full, detailed list, view our report
Procurement best practices
• Use mail tracking systems to assess the effectiveness of service providers' campaign
• For a full, detailed list, view our report
Key questions answered in this report
• What are the market dynamics?
• What are the key market trends?
• What are the category growth drivers?
• What are the constraints on category growth?
• Who are the suppliers in this market?
• What are the demand-supply shifts?
• What are the major category requirements?
• What are the procurement best practices in this market?

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