About this market
Increasing demand for male grooming products to drive market growth. The male grooming product sector is a lucrative market, and deodorants and antiperspirants are among the popular products in this segment. The popularity of male grooming products has increased as men are increasingly using them as a part of their daily grooming routine. The male grooming product sector in developed countries, specifically in the US and the UK, is growing at a steady pace. analysts have predicted that the deodorant and antiperspirant ingredients market will register a CAGR of over 6% by 2023.
Market Overview
Increasing concerns about hygiene among consumers
Deodorants help in preventing body odors, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that can cause bad smells. They also mask the smell with the help of a scented perfume present in the product formulation. Consumers are becoming more conscious about personal hygiene and are increasingly purchasing deodorants and antiperspirants to control their sweat and body odor. This will fuel the growth of the global deodorant and antiperspirant ingredients market.
Side effects of deodorant and antiperspirant ingredients
The increasing awareness among consumers regarding the side effects of chemical and synthetic ingredients used in deodorant and antiperspirant products is a key challenge faced by the global deodorant and antiperspirant ingredients market. Some ingredients used in deodorant and antiperspirant products can cause undesirable side effects on consumers.
For the detailed list of factors that will drive and challenge the growth of the deodorant and antiperspirant ingredients market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Symrise and Wacker Chemie the competitive environment is quite intense. Factors such as the increasing demand for male grooming products and the increasing concerns about hygiene among consumers, will provide considerable growth opportunities to deodorant and antiperspirant ingredients manufactures. BASF, Givaudan, Nouryon, Symrise, and Wacker Chemie are some of the major companies covered in this report.