Business analytics software conducts predictive analysis to derive decision-making inputs and insights through the application of statistical tools and methods in business performance data. It analyses business data and information through continuous investigation and exploration of historical business performance data to obtain decisive insights for business planning. It helps the organizations to optimize their business operations and facilitates informed & strategic decision-making.
Increase in adoption of business analytics software by many organizations due to continuously increasing investments in business intelligence and analytic tools to drive revenue growth and improve service efficiencies fuels the growth of the market. Furthermore, surge in demand for cloud-based business analytics software among small- & medium-sized businesses and increase in awareness about numerous benefits provided by this software have provided the marketers with immense scope to target their customers and enhance the user experience.
Market Analysis and Insights: Global Business Analytics Software Market
In 2019, the global Business Analytics Software market size was US$ 61590 million and it is expected to reach US$ 104290 million by the end of 2026, with a CAGR of 7.8% during 2021-2026.
Global Business Analytics Software Scope and Market Size
Business Analytics Software market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Business Analytics Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Business Analytics Software market is segmented into Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Others, etc.
Segment by Application, the Business Analytics Software market is segmented into IT & Telecom, Retail, BFSI, Manufacturing, Others, etc.
Regional and Country-level Analysis
The Business Analytics Software market is analysed and market size information is provided by regions (countries).
The key regions covered in the Business Analytics Software market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Business Analytics Software Market Share Analysis
Business Analytics Software market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Business Analytics Software business, the date to enter into the Business Analytics Software market, Business Analytics Software product introduction, recent developments, etc.
The major vendors include Oracle Corporation, SAS Institute, SAP SE, IBM, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software, Salesforce.com, QlikTech International AB, Fair Isaac Corporation, etc.

This report focuses on the global Business Analytics Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Business Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Oracle Corporation
SAS Institute
SAP SE
IBM
Microsoft Corporation
Adobe Systems Incorporated
Tableau Software
Salesforce.com
QlikTech International AB
Fair Isaac Corporation

Market segment by Type, the product can be split into

Customer Analytics
Supply Chain Analytics
Marketing Analytics
Pricing Analytics
Others

Market segment by Application, split into

IT & Telecom
Retail
BFSI
Manufacturing
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Business Analytics Software status, future forecast, growth opportunity, key market and key players.
To present the Business Analytics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Business Analytics Software are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.