The global baby care products market is expected to register a CAGR of 4.8% during the forecast period, 2018 to 2023.

The baby care products industry is projected to grow at the significant growth rate during the forecast period as many baby care products owing to increasing product Innovation, customization, affordable pricing of baby care products across the globe. Growing demand for more transparency in ingredients of the baby care products from millennial parents is changing the market dynamics from last few years. To cater to this consumer demand, major players in the market have developed special skincare and basic hygiene collections for infants. For instance, Saje Natural Wellness, Azafran Organics, and Babo Botanicals product offereing gentle and moisturizing lotions, soaps, and general skincare products which are made from natural and organic plant-based ingredients.

Product Innovation is Driving the Baby Care Products Market Growth

Attractive baby food packaging and innovation in product ingredients are influencing the sales of baby care products across the globe. Purchase decision in baby care products is highly depends on nutrition of products, health benefits of the product, product suitability with baby’s skin and health, along with usage convenience and cost efficiency in terms of value. Rising instances of allergies among children is driving the demand of organic baby care products. Moreover, rising number of working mothers globally is also driving the market as it endorsed to increase purchasing power and significantly higher spending on baby care products.

Baby Food and Beverages to Witness Significant Growth

Owing to the highly nutritional baby foods, baby food and beverages is expected to drive the growth of the market over the forecast period. Major players in baby care products market are taking inspiration from adult market in terms of product innovation in food and personal care products. Demand of high quality nutritious baby care food products is driving the parents to pay higher prices for high quality baby food products. Supermarket distribution channel is witnessing significant growth in sales of baby food & beverages products.

Growing Infant Population to Drive Growth in Asia-Pacific

Asia-Pacific region is likely to holds significant market share followed by North America over the forecast period due to growth in infant population in the countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending in Asia-Pacific. In developing economies, growing spending capacity along with high internet penetration is changing the way consumers are buying baby products. Development of artificial intelligence in the buying process by key players will play key role to drive the market growth of baby care products in developed economies in North America and Europe.

Key Developments in the Baby Care Products Market

Jul 2018: AVON, the global beauty brand has announced the launch of Baby Care in India. AVON Care will have a range of baby care products for night usage as well as day usage that are essential for the tender care of the baby.
Jul 2018: The US multinational Johnson & Johnson said it intends to disclose 100% of the ingredients in its baby care products next month. Other consumer companies to announce fragrance ingredients disclosure efforts over the past few years include Unilever, Procter & Gamble and SC Johnson.
Baby Care Products Market Competitive Landscape
Baby Care Products Market Major Key Players are DANONE Inc. Nestle S.A., Abbott Nutrition, Procter & Gamble Co, Kimberly Clark Corp, Unilever, BABISIL, Cotton Babies, Inc, The Himalaya Drug Company, Avon Healthcare Limited Company, and Bonpoint S.A.

Reasons to Purchase Baby Care Products Market Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst supports, along with the Market Estimates sheet in excel

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