Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.[1] The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.[2] In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one.[3][4] Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Market Analysis and Insights: Global Augmented Reality Hardware and Software Market
In 2019, the global Augmented Reality Hardware and Software market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Augmented Reality Hardware and Software Scope and Market Size
Augmented Reality Hardware and Software market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Augmented Reality Hardware and Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Augmented Reality Hardware and Software market is segmented into Augmented Reality Glasses, Augmented Reality Display, Tracking System, Other, etc.
Segment by Application, the Augmented Reality Hardware and Software market is segmented into Healthcare, Education, Retail, Entertainment, IT and Telecom, Others, etc.
Regional and Country-level Analysis
The Augmented Reality Hardware and Software market is analysed and market size information is provided by regions (countries).
The key regions covered in the Augmented Reality Hardware and Software market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Augmented Reality Hardware and Software Market Share Analysis
Augmented Reality Hardware and Software market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Augmented Reality Hardware and Software business, the date to enter into the Augmented Reality Hardware and Software market, Augmented Reality Hardware and Software product introduction, recent developments, etc.
The major vendors include Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), HTC (Taiwan), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), MAXST (South Korea), Vuzix (US), PTC (US), etc.

This report focuses on the global Augmented Reality Hardware and Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Augmented Reality Hardware and Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Sony (Japan)
Oculus (US)
Samsung (South Korea)
Google (US)
HTC (Taiwan)
Microsoft (US)
Wikitude (Austria)
DAQRI (US)
Zugara (US)
Blippar (UK)
Magic Leap (US)
Upskill (US)
Continental (Germany)
Visteon (US)
Eon Reality (US)
MAXST (South Korea)
Vuzix (US)
PTC (US)

Market segment by Type, the product can be split into

Augmented Reality Glasses
Augmented Reality Display
Tracking System
Other

Market segment by Application, split into

Healthcare
Education
Retail
Entertainment
IT and Telecom
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Augmented Reality Hardware and Software status, future forecast, growth opportunity, key market and key players.
To present the Augmented Reality Hardware and Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Augmented Reality Hardware and Software are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.