South African consumers have increasingly busy lifestyles which is leading to rising demand for convenient on-the-go meals and snacks. This led to cereal manufacturers to branch into cereal bars and launch new products to meet consumer demand. For instance, Tiger Consumer Brands, the producer of leading cereal brand, Jungle Oats, launched Jungle Oatso Easy in a convenient cup to cater to this trend offering its popular brand in a more convenient format.

Euromonitor International's Breakfast Cereals in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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