Bleach’s volume growth remained positive in 2017 but continued to slow down, although value growth strengthened due to higher than average price rises. Bleach is arguably one of the most established home care products and remains strongly traditional both in terms of packaging as well as marketing. One of the last significant bleach product launches in the UK occurred in 2014, with Unilever’s Domestos White and Sparkle bleach, but since then the category has remained stagnant in terms of new pro...

Euromonitor International's Bleach in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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