App Analytics Market Research Report by Type (Web-based, Mobile-based), Deployment (On-premise, On-cloud), End-user (Media & Entertainment, Logistics, Travel, and Transportation, Others), and Region-Forecast till 2025
Market analysis
App analytics are measurements utilized in observing the performance of applications in desktops, workstations, and mobiles. Organizations can use the information to enhance their application and make it easy to use. The expanding utilization of cell phones has led to an overwhelming utilization of mobile applications. This has brought about important Ad space to reach the consumers on a monstrous scale. App analytics provide one with significant bits of knowledge to enhance client experience and give profitable information to digital advertisers to upgrade their technique in reaching out to their clients. Advances in artificial intelligence (AI) and big data can decidedly affect the app analytics market till the year 2025. The global app analytics market is expected to grow at 17.24% CAGR during the forecast period 2018 to 2025.
Market segmentation
The global App Analytics Market has been segmented on the basis of its type, deployment, end-user and regional demand. Based on its type, the app analytics market is classified into mobile-based and web-based app analytics. On the basis of its deployment, the market is bifurcated into on-cloud and on-premise. Some of the major end-users of the global App Analytics Market include retail, BFSI, IT & telecommunications, and media & entertainment, and others.
Regional analysis
Geographically, the global App Analytics Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.
Major players
IBM Corporation (U.S.), Amazon.com, Inc. (U.S.), Google (U.S.), Taplytics, Inc. (U.S.), Kochava (U.S.), Adobe Systems Inc. (U.S.), Yahoo Inc. (U.S.), Moengage (U.S.), Mixpanel (U.S.), Content Square SAS (France), TUNE Inc. (U.S.), Countly (U.K.), Localytics (U.S.), Swrve (U.S.), Apptentive (U.S.), Appsee (U.S.), Clever Tap (U.S.), AppsFlyer (U.S.), appScatter (U.K.), Amplitude (U.S.), among others are some of the major players in the global App Analytics Market.