Executive Summary o Market Overview Market Landscape o Market ecosystem o Value chain analysis Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 Five Forces Analysis o Five Forces Summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition Market Segmentation by Product o Market segments o Comparison by Product placement o Modular e-cigarette - Market size and forecast 2019-2024 o Next-generation products - Market size and forecast 2019-2024 o Rechargeable e-cigarette - Market size and forecast 2019-2024 o Disposable e-cigarette - Market size and forecast 2019-2024 o Market opportunity by Product Customer landscape o Overview Geographic Landscape o Geographic segmentation o Geographic comparison o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o APAC - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography Drivers, Challenges, and Trends o Market drivers o Volume driver - Demand led growth o Volume driver - Supply led growth o Volume driver - External factors o Volume driver - Demand shift in adjacent markets o Price driver - Inflation o Price driver - Shift from lower to higher-priced units o Market challenges o Market trends Vendor Landscape o Overview o Vendor landscape o Landscape disruption Vendor Analysis o Vendors covered o Market positioning of vendors o Altria Group Inc. o British American Tobacco Plc o Imperial Brands Plc o Japan Tobacco Inc. o JUUL Labs, Inc. o Nicopure Labs LLC o NJOY LLC o Philip Morris International Inc. o Shenzhen IVPS Technology Co. Ltd. o Turning Point Brands Inc. Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations 1.Key Finding 1 2.Key Finding 2 3.Key Finding 3 4.Key Finding 4 5.Key Finding 5 6.Key Finding 6 7.Key Finding 7 8.Market in focus 9.Parent market 10.Market characteristics 11.Product / Service portfolio of key vendors included in the market definition 12.Market segments 13.Global - Market size and forecast 2019 - 2024 ($ billion) 14.Global market: Year-over-year growth 2019 - 2024 (%) 15.Five forces analysis 2019 & 2024 16.Bargaining power of buyers 17.Bargaining power of suppliers 18.Threat of new entrants 19.Threat of substitutes 20.Threat of rivalry 21.Market condition - Five forces 2019 22.Product placement - Market share 2019-2024 (%) 23.Comparison by Product placement 24.Modular e-cigarette - Market size and forecast 2019-2024 ($ billion) 25.Modular e-cigarette - Year-over-year growth 2019-2024 (%) 26.Next-generation products - Market size and forecast 2019-2024 ($ billion) 27.Next-generation products - Year-over-year growth 2019-2024 (%) 28.Rechargeable e-cigarette - Market size and forecast 2019-2024 ($ billion) 29.Rechargeable e-cigarette - Year-over-year growth 2019-2024 (%) 30.Disposable e-cigarette - Market size and forecast 2019-2024 ($ billion) 31.Disposable e-cigarette - Year-over-year growth 2019-2024 (%) 32. Market opportunity by Product 33.Customer landscape 34.Market share by geography 2019-2024 (%) 35.Geographic comparison 36.North America - Market size and forecast 2019-2024 ($ billion) 37.North America - Year-over-year growth 2019-2024 (%) 38.Europe - Market size and forecast 2019-2024 ($ billion) 39.Europe - Year-over-year growth 2019-2024 (%) 40.APAC - Market size and forecast 2019-2024 ($ billion) 41.APAC - Year-over-year growth 2019-2024 (%) 42.South America - Market size and forecast 2019-2024 ($ billion) 43.South America - Year-over-year growth 2019-2024 (%) 44.MEA - Market size and forecast 2019-2024 ($ billion) 45.MEA - Year-over-year growth 2019-2024 (%) 46.Key leading countries 47.Market opportunity by geography ($ billion) 48.Impact of drivers 49.Impact of challenges 50.Landscape disruption 51.Industry risks 52.Vendors covered 53.Market positioning of vendors 54.Altria Group Inc. - Overview (1/3) 55.Altria Group Inc. - Overview (2/3) 56.Altria Group Inc. - Overview (3/3) 57.Altria Group Inc. - Business segments 58.Altria Group Inc. - Key offerings 59.Altria Group Inc. - Key customers 60.Altria Group Inc. - Segment focus 61.British American Tobacco Plc - Overview (1/3) 62.British American Tobacco Plc - Overview (2/3) 63.British American Tobacco Plc - Overview (3/3) 64.British American Tobacco Plc - Business segments 65.British American Tobacco Plc - Key offerings 66.British American Tobacco Plc - Key customers 67.British American Tobacco Plc - Segment focus 68.Imperial Brands Plc - Overview (1/3) 69.Imperial Brands Plc - Overview (2/3) 70.Imperial Brands Plc - Overview (3/3) 71.Imperial Brands Plc - Business segments 72.Imperial Brands Plc - Key offerings 73.Imperial Brands Plc - Key customers 74.Imperial Brands Plc - Segment focus 75.Japan Tobacco Inc. - Overview (1/3) 76.Japan Tobacco Inc. - Overview (2/3) 77.Japan Tobacco Inc. - Overview (3/3) 78.Japan Tobacco Inc. - Product and service 79.Japan Tobacco Inc. - Key offerings 80.Japan Tobacco Inc. - Key customers 81.Japan Tobacco Inc. - Segment focus 82.JUUL Labs Inc. - Overview (1/3) 83.JUUL Labs Inc. - Overview (2/3) 84.JUUL Labs Inc. - Overview (3/3) 85.JUUL Labs Inc. - Product and service 86.JUUL Labs Inc. - Key offerings 87.JUUL Labs Inc. - Key customers 88.JUUL Labs Inc. - Segment focus 89.Nicopure Labs LLC - Overview (1/3) 90.Nicopure Labs LLC - Overview (2/3) 91.Nicopure Labs LLC - Overview (3/3) 92.Nicopure Labs LLC - Product and service 93.Nicopure Labs LLC - Key offerings 94.Nicopure Labs LLC - Key customers 95.Nicopure Labs LLC - Segment focus 96.NJOY LLC - Overview (1/3) 97.NJOY LLC - Overview (2/3) 98.NJOY LLC - Overview (3/3) 99.NJOY LLC - Business segments 100.NJOY LLC - Key offerings 101.NJOY LLC - Key customers 102.NJOY LLC - Segment focus 103.Philip Morris International Inc. - Overview (1/3) 104.Philip Morris International Inc. - Overview (2/3) 105.Philip Morris International Inc. - Overview (3/3) 106.Philip Morris International Inc. - Business segments 107.Philip Morris International Inc. - Key offerings 108.Philip Morris International Inc. - Key customers 109.Philip Morris International Inc. - Segment focus 110.Shenzhen IVPS Technology Co. Ltd. - Overview (1/3) 111.Shenzhen IVPS Technology Co. Ltd. - Overview (2/3) 112.Shenzhen IVPS Technology Co. Ltd. - Overview (3/3) 113.Shenzhen IVPS Technology Co. Ltd. - Product and service 114.Shenzhen IVPS Technology Co. Ltd. - Key offerings 115.Shenzhen IVPS Technology Co. Ltd. - Key customers 116.Shenzhen IVPS Technology Co. Ltd. - Segment focus 117.Turning Point Brands Inc. - Overview (1/3) 118.Turning Point Brands Inc. - Overview (2/3) 119.Turning Point Brands Inc. - Overview (3/3) 120.Turning Point Brands Inc. - Business segments 121.Turning Point Brands Inc. - Key offerings 122.Turning Point Brands Inc. - Key customers 123.Turning Point Brands Inc. - Segment focus 124.Currency conversion rates for US$ 125.Research Methodology 126.Validation techniques employed for market sizing 127.Information sources 128.List of abbreviations

Altria Group Inc.,British American Tobacco Plc,Imperial Brands Plc,Japan Tobacco Inc.,JUUL Labs Inc.,Nicopure Labs LLC,NJOY LLC,Philip Morris International Inc.,Shenzhen IVPS Technology Co. Ltd.,Turning Point Brands Inc.