1 OTT TV and Video Service Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of OTT TV and Video Service 1.3 OTT TV and Video Service Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe OTT TV and Video Service Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of OTT TV and Video Service 1.4.2 Applications of OTT TV and Video Service 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of OTT TV and Video Service Analysis 2.2 Major Players of OTT TV and Video Service 2.2.1 Major Players Manufacturing Base and Market Share of OTT TV and Video Service in 2018 2.2.2 Major Players Product Types in 2018 2.3 OTT TV and Video Service Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of OTT TV and Video Service 2.3.3 Raw Material Cost of OTT TV and Video Service 2.3.4 Labor Cost of OTT TV and Video Service 2.4 Market Channel Analysis of OTT TV and Video Service 2.5 Major Downstream Buyers of OTT TV and Video Service Analysis 3 Europe OTT TV and Video Service Market, by Type 3.1 Europe OTT TV and Video Service Value and Market Share by Type (2014-2019E) 3.2 Europe OTT TV and Video Service Consumption and Market Share by Type (2014-2019E) 3.3 Europe OTT TV and Video Service Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe OTT TV and Video Service Value and Growth Rate of VoIP 3.3.2 Europe OTT TV and Video Service Value and Growth Rate of Text & Image 3.3.3 Europe OTT TV and Video Service Value and Growth Rate of Video 3.4 Europe OTT TV and Video Service Price Analysis by Type (2014-2019E) 4 OTT TV and Video Service Market, by Application 4.1 Downstream Market Overview 4.2 Europe OTT TV and Video Service Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe OTT TV and Video Service Consumption and Growth Rate of Household (2014-2019E) 4.2.2 Europe OTT TV and Video Service Consumption and Growth Rate of Commercial (2014-2019E) 5 Europe OTT TV and Video Service Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe OTT TV and Video Service Value and Market Share by Countries (2014-2019E) 5.2 Europe OTT TV and Video Service Consumption and Market Share by Countries (2014-2019E) 5.3 Europe OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Tsutaya 6.2.1 Company Profiles 6.2.2 OTT TV and Video Service Product Introduction 6.2.3 Tsutaya Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Tsutaya Market Share of OTT TV and Video Service Segmented by Region in 2018 6.3 MyTV Super 6.3.1 Company Profiles 6.3.2 OTT TV and Video Service Product Introduction 6.3.3 MyTV Super Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 MyTV Super Market Share of OTT TV and Video Service Segmented by Region in 2018 6.4 Tencent Video 6.4.1 Company Profiles 6.4.2 OTT TV and Video Service Product Introduction 6.4.3 Tencent Video Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Tencent Video Market Share of OTT TV and Video Service Segmented by Region in 2018 6.5 Netflix 6.5.1 Company Profiles 6.5.2 OTT TV and Video Service Product Introduction 6.5.3 Netflix Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Netflix Market Share of OTT TV and Video Service Segmented by Region in 2018 6.6 Youku Tudou 6.6.1 Company Profiles 6.6.2 OTT TV and Video Service Product Introduction 6.6.3 Youku Tudou Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Youku Tudou Market Share of OTT TV and Video Service Segmented by Region in 2018 6.7 HOOQ 6.7.1 Company Profiles 6.7.2 OTT TV and Video Service Product Introduction 6.7.3 HOOQ Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 HOOQ Market Share of OTT TV and Video Service Segmented by Region in 2018 6.8 Iqiyi 6.8.1 Company Profiles 6.8.2 OTT TV and Video Service Product Introduction 6.8.3 Iqiyi Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Iqiyi Market Share of OTT TV and Video Service Segmented by Region in 2018 6.9 Tribe 6.9.1 Company Profiles 6.9.2 OTT TV and Video Service Product Introduction 6.9.3 Tribe Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Tribe Market Share of OTT TV and Video Service Segmented by Region in 2018 6.10 Amazon Web Services 6.10.1 Company Profiles 6.10.2 OTT TV and Video Service Product Introduction 6.10.3 Amazon Web Services Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Amazon Web Services Market Share of OTT TV and Video Service Segmented by Region in 2018 6.11 Hulu 6.11.1 Company Profiles 6.11.2 OTT TV and Video Service Product Introduction 6.11.3 Hulu Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Hulu Market Share of OTT TV and Video Service Segmented by Region in 2018 6.12 Viu 6.12.1 Company Profiles 6.12.2 OTT TV and Video Service Product Introduction 6.12.3 Viu Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 Viu Market Share of OTT TV and Video Service Segmented by Region in 2018 6.13 Iflix 6.13.1 Company Profiles 6.13.2 OTT TV and Video Service Product Introduction 6.13.3 Iflix Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 Iflix Market Share of OTT TV and Video Service Segmented by Region in 2018 7 Europe OTT TV and Video Service Market Analysis and Forecast by Type and Application 7.1 Europe OTT TV and Video Service Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 VoIP Market Value and Volume Forecast (2019-2024) 7.1.2 Text & Image Market Value and Volume Forecast (2019-2024) 7.1.3 Video Market Value and Volume Forecast (2019-2024) 7.2 Europe OTT TV and Video Service Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Household Market Value and Volume Forecast (2019-2024) 7.2.2 Commercial Market Value and Volume Forecast (2019-2024) 8 OTT TV and Video Service Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of OTT TV and Video Service Table Product Specification of OTT TV and Video Service Figure Market Concentration Ratio and Market Maturity Analysis of OTT TV and Video Service Figure Europe OTT TV and Video Service Value ($) and Growth Rate from 2014-2024 Table Different Types of OTT TV and Video Service Figure Europe OTT TV and Video Service Value ($) Segment by Type from 2014-2019E Figure Europe OTT TV and Video Service Market Share by Types in 2018 Figure VoIP Picture Figure Text & Image Picture Figure Video Picture Table Different Applications of OTT TV and Video Service Figure Europe OTT TV and Video Service Value ($) Segment by Applications from 2014-2019E Figure Europe OTT TV and Video Service Market Share by Applications in 2018 Figure Household Picture Figure Commercial Picture Table Research Countries of OTT TV and Video Service Figure Europe OTT TV and Video Service Market Share by Countries in 2018 Figure Germany OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Figure UK OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Figure France OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia OTT TV and Video Service Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of OTT TV and Video Service Table Industry News Table Industry Policies Figure Industry Chain Analysis of OTT TV and Video Service Table Upstream Raw Material Suppliers of OTT TV and Video Service with Contact Information Table Major Players Manufacturing Base and Market Share of OTT TV and Video Service in 2018 Table Major Players Consumption Value Market Share of OTT TV and Video Service in 2018 Table Major Players OTT TV and Video Service Product Types in 2018 Figure Consumption Process of OTT TV and Video Service Figure Manufacturing Cost Structure of OTT TV and Video Service Figure Channel Status of OTT TV and Video Service Table Major Distributors of OTT TV and Video Service with Contact Information Table Major Downstream Buyers of OTT TV and Video Service with Contact Information Table Europe OTT TV and Video Service Value ($) by Type (2014-2019E) Table Europe OTT TV and Video Service Value Share by Type (2014-2019E) Figure Europe OTT TV and Video Service Value Share by Type (2014-2019E) Table Europe OTT TV and Video Service Consumption by Type (2014-2019E) Table Europe OTT TV and Video Service Consumption Share by Type (2014-2019E) Figure Europe OTT TV and Video Service Consumption Share by Type (2014-2019E) Figure VoIP Picture Figure Text & Image Picture Figure Video Picture Figure Europe OTT TV and Video Service Value ($) and Growth Rate of Video Table Europe OTT TV and Video Service Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe OTT TV and Video Service Consumption by Application (2014-2019E) Table Europe OTT TV and Video Service Consumption Market Share by Application (2014-2019E) Figure Europe OTT TV and Video Service Consumption Market Share by Application (2014-2019E) Figure Europe OTT TV and Video Service Consumption and Growth Rate of Household (2014-2019) Figure Europe OTT TV and Video Service Consumption and Growth Rate of Commercial (2014-2019) Table Europe OTT TV and Video Service Value ($) by Countries (2014-2019E) Table Europe OTT TV and Video Service Value Market Share by Countries (2014-2019E) Figure Europe OTT TV and Video Service Value Market Share by Countries (2014-2019E) Table Europe OTT TV and Video Service Consumption by Countries (2014-2019E) Table Europe OTT TV and Video Service Consumption Market Share by Countries (2014-2019E) Figure Europe OTT TV and Video Service Consumption Market Share by Countries (2014-2019E) Table Europe OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table UK OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table France OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia OTT TV and Video Service Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of OTT TV and Video Service Companies in 2018 Figure Top 6 Market Share of OTT TV and Video Service Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Tsutaya Sales, Value, Price, Gross Margin 2014-2019E Figure Tsutaya Sales and Growth Rate Figure Tsutaya Value ($) Market Share 2014-2019 Figure Tsutaya Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table MyTV Super Sales, Value, Price, Gross Margin 2014-2019E Figure MyTV Super Sales and Growth Rate Figure MyTV Super Value ($) Market Share 2014-2019 Figure MyTV Super Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Tencent Video Sales, Value, Price, Gross Margin 2014-2019E Figure Tencent Video Sales and Growth Rate Figure Tencent Video Value ($) Market Share 2014-2019 Figure Tencent Video Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Netflix Sales, Value, Price, Gross Margin 2014-2019E Figure Netflix Sales and Growth Rate Figure Netflix Value ($) Market Share 2014-2019 Figure Netflix Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Youku Tudou Sales, Value, Price, Gross Margin 2014-2019E Figure Youku Tudou Sales and Growth Rate Figure Youku Tudou Value ($) Market Share 2014-2019 Figure Youku Tudou Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table HOOQ Sales, Value, Price, Gross Margin 2014-2019E Figure HOOQ Sales and Growth Rate Figure HOOQ Value ($) Market Share 2014-2019 Figure HOOQ Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Iqiyi Sales, Value, Price, Gross Margin 2014-2019E Figure Iqiyi Sales and Growth Rate Figure Iqiyi Value ($) Market Share 2014-2019 Figure Iqiyi Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Tribe Sales, Value, Price, Gross Margin 2014-2019E Figure Tribe Sales and Growth Rate Figure Tribe Value ($) Market Share 2014-2019 Figure Tribe Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Amazon Web Services Sales, Value, Price, Gross Margin 2014-2019E Figure Amazon Web Services Sales and Growth Rate Figure Amazon Web Services Value ($) Market Share 2014-2019 Figure Amazon Web Services Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Hulu Sales, Value, Price, Gross Margin 2014-2019E Figure Hulu Sales and Growth Rate Figure Hulu Value ($) Market Share 2014-2019 Figure Hulu Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Viu Sales, Value, Price, Gross Margin 2014-2019E Figure Viu Sales and Growth Rate Figure Viu Value ($) Market Share 2014-2019 Figure Viu Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Iflix Sales, Value, Price, Gross Margin 2014-2019E Figure Iflix Sales and Growth Rate Figure Iflix Value ($) Market Share 2014-2019 Figure Iflix Market Share of OTT TV and Video Service Segmented by Region in 2018 Table Europe OTT TV and Video Service Market Value ($) Forecast, by Type Table Europe OTT TV and Video Service Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery