TABLE OF CONTENTS: 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 17 1.1.1 GLOBAL TEA MARKET, BY TYPE 18 1.1.2 GLOBAL TEA MARKET, BY FORM 19 1.1.3 GLOBAL TEA MARKET, BY CATEGORY 20 1.1.4 GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL 21 1.1.5 GLOBAL TEA MARKET, BY REGION 22 2 MARKET INTRODUCTION 2.1 DEFINITION 23 2.2 SCOPE OF THE STUDY 23 2.3 RESEARCH OBJECTIVE 23 2.4 MARKET STRUCTURE 24 2.5 KEY BUYING CRITERIA 24 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 25 3.2 PRIMARY RESEARCH 26 3.3 SECONDARY RESEARCH 27 3.4 MARKET SIZE ESTIMATION 27 3.5 FORECAST MODEL 29 3.6 LIST OF ASSUMPTIONS 30 4 MARKET INSIGHTS 5 MARKET DYNAMICS 5.1 INTRODUCTION 33 5.2 DRIVERS 34 5.2.1 HIGH DEMAND FOR FUNCTIONAL BEVERAGES 34 5.2.2 LAUNCH OF INNOVATIVE FLAVORS 34 5.2.3 DRIVERS IMPACT ANALYSIS 35 5.3 RESTRAINT 35 5.3.1 CLIMATE CHANGE 35 5.3.2 RESTRAINTS IMPACT ANALYSIS 36 5.4 OPPORTUNITY 36 5.4.1 RISING DEMAND FOR ORGANIC PRODUCTS 36 5.5 CHALLENGE 36 5.5.1 LIMITED NATURAL RESOURCES 36 6 MARKET FACTOR ANALYSIS 6.1 VALUE CHAIN ANALYSIS 38 6.1.1 RAW MATERIAL PROCUREMENT 39 6.1.2 PROCESSING 39 6.1.3 PACKAGING 40 6.2 SUPPLY CHAIN ANALYSIS 41 6.3 PORTER’S FIVE FORCES MODEL 42 6.3.1 THREAT OF NEW ENTRANTS 42 6.3.2 BARGAINING POWER OF SUPPLIERS 43 6.3.3 THREAT OF SUBSTITUTES 43 6.3.4 BARGAINING POWER OF BUYERS 43 6.3.5 INTENSITY OF RIVALRY 43 7 GLOBAL TEA MARKET, BY TYPE 7.1 OVERVIEW 44 7.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 45 7.2 GREEN TEA 45 7.2.1 GREEN TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 45 7.3 BLACK TEA 46 7.3.1 BLACK TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 46 7.4 OOLONG TEA 46 7.4.1 OOLONG TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 46 7.5 HERBAL TEA 47 7.5.1 HERBAL TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 47 7.6 OTHERS 47 7.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 47 8 GLOBAL TEA MARKET, BY FORM 8.1 OVERVIEW 48 8.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY FORM, 2017–2025 49 8.2 LOOSE LEAF 49 8.2.1 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 49 8.3 TEA BAGS 50 8.3.1 TEA BAGS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 50 8.4 OTHERS 50 8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 50 9 GLOBAL TEA MARKET, BY CATEGORY 9.1 OVERVIEW 51 9.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2017–2025 52 9.2 ORGANIC 52 9.2.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 52 9.3 CONVENTIONAL 53 9.3.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 53 10 GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL 10.1 OVERVIEW 54 10.1.1 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 55 10.2 STORE-BASED 55 10.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 55 10.3 NON-STORE-BASED 57 10.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 57 11 GLOBAL TEA MARKET, BY REGION 11.1 OVERVIEW 58 11.2 NORTH AMERICA 60 11.2.1 US 62 11.2.2 CANADA 64 11.2.3 MEXICO 65 11.3 EUROPE 67 11.3.1 GERMANY 69 11.3.2 UK 71 11.3.3 FRANCE 72 11.3.4 SPAIN 74 11.3.5 ITALY 75 11.3.6 REST OF EUROPE 77 11.4 ASIA-PACIFIC 79 11.4.1 CHINA 81 11.4.2 JAPAN 83 11.4.3 INDIA 84 11.4.4 AUSTRALIA & NEW ZEALAND 86 11.4.5 REST OF ASIA-PACIFIC 87 11.5 REST OF THE WORLD (ROW) 89 11.5.1 SOUTH AMERICA 91 11.5.2 MIDDLE EAST 93 11.5.3 AFRICA 94 12 COMPETITIVE LANDSCAPE 12.1 COMPETITIVE OVERVIEW 96 12.2 COMPETITIVE BENCHMARKING 97 12.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 98 12.3.1 PRODUCT LAUNCHES 98 12.3.2 EXPANSIONS 98 12.3.3 ACQUISITIONS 99 12.3.4 JOINT VENTURES 99 13 COMPANY PROFILES 13.1 TATA GLOBAL BEVERAGES LIMITED 100 13.1.1 COMPANY OVERVIEW 100 13.1.2 FINANCIAL OVERVIEW 100 13.1.3 PRODUCTS OFFERED 101 13.1.4 KEY DEVELOPMENTS 101 13.1.5 SWOT ANALYSIS 102 13.1.6 KEY STRATEGIES 102 13.2 UNILEVER PLC 103 13.2.1 COMPANY OVERVIEW 103 13.2.2 FINANCIAL OVERVIEW 103 13.2.3 PRODUCTS OFFERED 104 13.2.4 KEY DEVELOPMENTS 104 13.2.5 SWOT ANALYSIS 105 13.2.6 KEY STRATEGIES 105 13.3 ASSOCIATED BRITISH FOODS PLC 106 13.3.1 COMPANY OVERVIEW 106 13.3.2 FINANCIAL OVERVIEW 106 13.3.3 PRODUCTS OFFERED 107 13.3.4 KEY DEVELOPMENTS 107 13.3.5 SWOT ANALYSIS 108 13.3.6 KEY STRATEGIES 108 13.4 BARRY’S TEA 109 13.4.1 COMPANY OVERVIEW 109 13.4.2 FINANCIAL OVERVIEW 109 13.4.3 PRODUCTS OFFERED 109 13.4.4 KEY DEVELOPMENTS 109 13.4.5 SWOT ANALYSIS 110 13.4.6 KEY STRATEGIES 110 13.5 APEEJAY SURRENDRA GROUP 111 13.5.1 COMPANY OVERVIEW 111 13.5.2 FINANCIAL OVERVIEW 111 13.5.3 PRODUCTS OFFERED 111 13.5.4 KEY DEVELOPMENTS 112 13.5.5 SWOT ANALYSIS 112 13.5.6 KEY STRATEGIES 112 13.6 BETTYS & TAYLORS GROUP LTD. 113 13.6.1 COMPANY OVERVIEW 113 13.6.2 FINANCIAL OVERVIEW 113 13.6.3 PRODUCTS OFFERED 113 13.6.4 KEY DEVELOPMENTS 113 13.6.5 SWOT ANALYSIS 114 13.6.6 KEY STRATEGIES 114 13.7 MCLEOD RUSSEL INDIA LTD 115 13.7.1 COMPANY OVERVIEW 115 13.7.2 FINANCIAL OVERVIEW 115 13.7.3 PRODUCTS OFFERED 116 13.7.4 KEY DEVELOPMENTS 116 13.7.5 SWOT ANALYSIS 117 13.7.6 KEY STRATEGIES 117 13.8 ITO EN, LTD. 118 13.8.1 COMPANY OVERVIEW 118 13.8.2 FINANCIAL OVERVIEW 118 13.8.3 PRODUCTS OFFERED 119 13.8.4 KEY DEVELOPMENTS 119 13.8.5 SWOT ANALYSIS 120 13.8.6 KEY STRATEGIES 120 13.9 DAVIDS TEA INC. 121 13.9.1 COMPANY OVERVIEW 121 13.9.2 FINANCIAL OVERVIEW 121 13.9.3 PRODUCTS OFFERED 122 13.9.4 KEY DEVELOPMENTS 122 13.9.5 SWOT ANALYSIS 122 13.9.6 KEY STRATEGIES 123 13.10 TEA FORTÉ INC. 124 13.10.1 COMPANY OVERVIEW 124 13.10.2 FINANCIAL OVERVIEW 124 13.10.3 PRODUCTS OFFERED 124 13.10.4 KEY DEVELOPMENTS 124 13.10.5 SWOT ANALYSIS 125 13.10.6 KEY STRATEGIES 125 14 APPENDIX 14.1 REFERENCES 126

LIST OF TABLES: TABLE 1 PRIMARY INTERVIEWS 26 TABLE 2 LIST OF ASSUMPTIONS 30 TABLE 3 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 (USD MILLION) 45 TABLE 4 GREEN TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 45 TABLE 5 BLACK TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 46 TABLE 6 OOLONG TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 46 TABLE 7 HERBAL TEA: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 47 TABLE 8 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 47 TABLE 9 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY FORM, 2017–2025 (USD MILLION) 49 TABLE 10 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 49 TABLE 11 TEA BAGS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 50 TABLE 12 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 50 TABLE 13 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2017–2025 (USD MILLION) 52 TABLE 14 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 52 TABLE 15 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 53 TABLE 16 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 55 TABLE 17 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 55 TABLE 18 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 56 TABLE 19 CONVENIENCE STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 56 TABLE 20 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 57 TABLE 21 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 57 TABLE 22 GLOBAL TEA MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 59 TABLE 23 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 60 TABLE 24 NORTH AMERICA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 61 TABLE 25 NORTH AMERICA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 61 TABLE 26 NORTH AMERICA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 61 TABLE 27 NORTH AMERICA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 62 TABLE 28 US: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 62 TABLE 29 US: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 63 TABLE 30 US: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 63 TABLE 31 US: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 63 TABLE 32 CANADA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 64 TABLE 33 CANADA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 64 TABLE 34 CANADA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 64 TABLE 35 CANADA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 65 TABLE 36 MEXICO: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 65 TABLE 37 MEXICO: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 66 TABLE 38 MEXICO: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 66 TABLE 39 MEXICO: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 66 TABLE 40 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 67 TABLE 41 EUROPE: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 68 TABLE 42 EUROPE: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 68 TABLE 43 EUROPE: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 68 TABLE 44 EUROPE: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 69 TABLE 45 GERMANY: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 69 TABLE 46 GERMANY: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 70 TABLE 47 GERMANY: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 70 TABLE 48 GERMANY: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 70 TABLE 49 UK: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 71 TABLE 50 UK: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 71 TABLE 51 UK: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 71 TABLE 52 UK: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 72 TABLE 53 FRANCE: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 72 TABLE 54 FRANCE: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 73 TABLE 55 FRANCE: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 73 TABLE 56 FRANCE: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 73 TABLE 57 SPAIN: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 74 TABLE 58 SPAIN: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 74 TABLE 59 SPAIN: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 74 TABLE 60 SPAIN: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 75 TABLE 61 ITALY: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 75 TABLE 62 ITALY: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 76 TABLE 63 ITALY: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 76 TABLE 64 ITALY: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 76 TABLE 65 REST OF EUROPE: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 77 TABLE 66 REST OF EUROPE: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 77 TABLE 67 REST OF EUROPE: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 77 TABLE 68 REST OF EUROPE: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 78 TABLE 69 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 79 TABLE 70 ASIA-PACIFIC: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 80 TABLE 71 ASIA-PACIFIC: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 80 TABLE 72 ASIA-PACIFIC: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 80 TABLE 73 ASIA-PACIFIC: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 81 TABLE 74 CHINA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 81 TABLE 75 CHINA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 82 TABLE 76 CHINA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 82 TABLE 77 CHINA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 82 TABLE 78 JAPAN: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 83 TABLE 79 JAPAN: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 83 TABLE 80 JAPAN: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 83 TABLE 81 JAPAN: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 84 TABLE 82 INDIA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 84 TABLE 83 INDIA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 85 TABLE 84 INDIA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 85 TABLE 85 INDIA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 85 TABLE 86 AUSTRALIA & NEW ZEALAND: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 86 TABLE 87 AUSTRALIA & NEW ZEALAND: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 86 TABLE 88 AUSTRALIA & NEW ZEALAND: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 86 TABLE 89 AUSTRALIA & NEW ZEALAND: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 87 TABLE 90 REST OF ASIA-PACIFIC: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 87 TABLE 91 REST OF ASIA-PACIFIC: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 88 TABLE 92 REST OF ASIA-PACIFIC: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 88 TABLE 93 REST OF ASIA-PACIFIC: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 88 TABLE 94 REST OF THE WORLD (ROW): MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 89 TABLE 95 REST OF THE WORLD (ROW): TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 90 TABLE 96 REST OF THE WORLD (ROW): TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 90 TABLE 97 REST OF THE WORLD (ROW): TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 90 TABLE 98 REST OF THE WORLD (ROW): TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 91 TABLE 99 SOUTH AMERICA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 91 TABLE 100 SOUTH AMERICA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 92 TABLE 101 SOUTH AMERICA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 92 TABLE 102 SOUTH AMERICA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 92 TABLE 103 MIDDLE EAST: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 93 TABLE 104 MIDDLE EAST: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 93 TABLE 105 MIDDLE EAST: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 93 TABLE 106 MIDDLE EAST: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 94 TABLE 107 AFRICA: TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 94 TABLE 108 AFRICA: TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 95 TABLE 109 AFRICA: TEA MARKET, BY CATEGORY, 2017–2025 (USD MILLION) 95 TABLE 110 AFRICA: TEA MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 95 TABLE 111 PRODUCT LAUNCHES 98 TABLE 112 EXPANSIONS 98 TABLE 113 ACQUISITIONS 99 TABLE 114 JOINT VENTURES 99 TABLE 115 TATA GLOBAL BEVERAGES LIMITED: PRODUCTS OFFERED 101 TABLE 116 TATA GLOBAL BEVERAGES LIMITED: KEY DEVELOPMENTS 101 TABLE 117 UNILEVER PLC: PRODUCTS OFFERED 104 TABLE 118 UNILEVER PLC: KEY DEVELOPMENTS 104 TABLE 119 ASSOCIATED BRITISH FOODS PLC: PRODUCTS OFFERED 107 TABLE 120 ASSOCIATED BRITISH FOODS PLC: KEY DEVELOPMENTS 107 TABLE 121 BARRY'S TEA: PRODUCTS OFFERED 109 TABLE 122 APEEJAY SURRENDRA GROUP: PRODUCTS OFFERED 111 TABLE 123 APEEJAY SURRENDRA GROUP: KEY DEVELOPMENTS 112 TABLE 124 BETTYS & TAYLORS GROUP LTD: PRODUCTS OFFERED 113 TABLE 125 MCLEOD RUSSEL INDIA LTD.: PRODUCTS OFFERED 116 TABLE 126 MCLEOD RUSSEL INDIA LTD.: KEY DEVELOPMENTS 116 TABLE 127 ITO EN, LTD.: PRODUCTS OFFERED 119 TABLE 128 ITO EN, LTD.: KEY DEVELOPMENTS 119 TABLE 129 DAVIDS TEA INC.: PRODUCTS OFFERED 122 TABLE 130 TEA FORTÉ INC.: PRODUCTS OFFERED 124 LIST OF FIGURES: FIGURE 1 MARKET SYNOPSIS 16 FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL TEA MARKET, 2018 17 FIGURE 3 GLOBAL TEA MARKET ANALYSIS, BY TYPE 18 FIGURE 4 GLOBAL TEA MARKET ANALYSIS, BY FORM 19 FIGURE 5 GLOBAL TEA MARKET ANALYSIS, BY CATEGORY 20 FIGURE 6 GLOBAL TEA MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 21 FIGURE 7 GLOBAL TEA MARKET ANALYSIS, BY REGION, 2018 22 FIGURE 8 GLOBAL TEA MARKET: STRUCTURE 24 FIGURE 9 KEY BUYING CRITERIA FOR TEA 24 FIGURE 10 RESEARCH PROCESS 25 FIGURE 11 TOP-DOWN & BOTTOM-UP APPROACHES 28 FIGURE 12 NORTH AMERICA: TEA MARKET SIZE, BY COUNTRY (2018 VS 2025) 31 FIGURE 13 EUROPE: TEA MARKET SIZE, BY COUNTRY (2018 VS 2025) 31 FIGURE 14 ASIA-PACIFIC: TEA MARKET SIZE, BY COUNTRY (2018 VS 2025) 32 FIGURE 15 REST OF THE WORLD: TEA MARKET SIZE, BY REGION (2018 VS 2025) 32 FIGURE 16 MARKET DYNAMICS OVERVIEW 33 FIGURE 17 DRIVERS IMPACT ANALYSIS: GLOBAL TEA MARKET 35 FIGURE 18 RESTRAINTS IMPACT ANALYSIS: GLOBAL TEA MARKET 36 FIGURE 19 GLOBAL RESERVES OF PHOSPHATE ROCK, 2018 37 FIGURE 20 GLOBAL TEA MARKET: VALUE CHAIN 38 FIGURE 21 MAJOR STEPS INVOLVED IN TEA MANUFACTURING AND CORRESPONDING TEA TYPES 39 FIGURE 22 GLOBAL TEA MARKET: SUPPLY CHAIN 41 FIGURE 23 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL TEA MARKET 42 FIGURE 24 GLOBAL TEA MARKET, BY TYPE, 2018 (% SHARE) 44 FIGURE 25 GLOBAL TEA MARKET, BY TYPE, 2017–2025 (USD MILLION) 44 FIGURE 26 GLOBAL TEA MARKET, BY FORM, 2018 (% SHARE) 48 FIGURE 27 GLOBAL TEA MARKET, BY FORM, 2017–2025 (USD MILLION) 48 FIGURE 28 GLOBAL TEA MARKET SHARE, BY CATEGORY, 2018 (% SHARE) 51 FIGURE 29 GLOBAL TEA MARKET SIZE, BY CATEGORY, 2017–2025 (USD MILLION) 51 FIGURE 30 GLOBAL TEA MARKET SHARE, BY DISTRIBUTION CHANNEL, 2018 (% SHARE) 54 FIGURE 31 GLOBAL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 54 FIGURE 32 GLOBAL TEA MARKET, BY REGION, 2017–2025 (USD MILLION) 58 FIGURE 33 GLOBAL TEA MARKET, BY REGION, 2018 (% SHARE) 58 FIGURE 34 NORTH AMERICA: TEA MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 60 FIGURE 35 EUROPE: TEA MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 67 FIGURE 36 ASIA-PACIFIC: TEA MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 79 FIGURE 37 REST OF THE WORLD (ROW): TEA MARKET SHARE, BY REGION, 2018 (% SHARE) 89 FIGURE 38 BENCHMARKING OF MAJOR COMPETITORS 97 FIGURE 39 TATA GLOBAL BEVERAGES LIMITED: FINANCIAL OVERVIEW SNAPSHOT 100 FIGURE 40 TATA GLOBAL BEVERAGES LIMITED: SWOT ANALYSIS 102 FIGURE 41 UNILEVER PLC: FINANCIAL OVERVIEW SNAPSHOT 103 FIGURE 42 UNILEVER PLC: SWOT ANALYSIS 105 FIGURE 43 ASSOCIATED BRITISH FOODS PLC: FINANCIAL OVERVIEW SNAPSHOT 106 FIGURE 44 ASSOCIATED BRITISH FOODS PLC: SWOT ANALYSIS 108 FIGURE 45 BARRY'S TEA: SWOT ANALYSIS 110 FIGURE 46 APEEJAY SURRENDRA GROUP: SWOT ANALYSIS 112 FIGURE 47 BETTYS & TAYLORS GROUP LTD: SWOT ANALYSIS 114 FIGURE 48 MCLEOD RUSSEL INDIA LTD.: FINANCIAL OVERVIEW SNAPSHOT 115 FIGURE 49 MCLEOD RUSSEL INDIA LTD.: SWOT ANALYSIS 117 FIGURE 50 ITO EN, LTD.: FINANCIAL OVERVIEW SNAPSHOT 118 FIGURE 51 ITO EN, LTD: SWOT ANALYSIS 120 FIGURE 52 DAVIDS TEA INC.: FINANCIAL OVERVIEW SNAPSHOT 121 FIGURE 53 DAVIDS TEA INC.: SWOT ANALYSIS 122 FIGURE 54 TEA FORTÉ INC.: SWOT ANALYSIS 125

Tata Global Beverages Limited (India), Unilever PLC (UK), Associated British Foods PLC (UK), Barry's Tea (Ireland), Apeejay Surrendra Group (India), Bettys & Taylors Group Ltd. (UK), McLeod Russel India Ltd. (India), Ito En, Ltd. (Japan), Davids Tea Inc. (Canada), and Tea Forté Inc. (US)