Table of Contents TV Advertising Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025 1 Industry Overview of TV Advertising 1.1 TV Advertising Market Overview 1.1.1 TV Advertising Product Scope 1.1.2 Market Status and Outlook 1.2 Global TV Advertising Market Size and Analysis by Regions 1.2.1 North America 1.2.2 Europe 1.2.3 China 1.2.4 Rest of Asia Pacific 1.2.5 Central & South America 1.2.6 Middle East & Africa 1.3 TV Advertising Market by Type 1.3.1 Global TV Advertising Revenue (Million US$) and Growth Comparison by Type (2014-2025) 1.3.2 Global TV Advertising Revenue Market Share by Type in 2018 1.3.3 20 Seconds 1.3.4 60 Seconds 1.3.5 More than 60 Seconds 1.4 TV Advertising Market by End Users/Application 1.4.1 Food & Beverage Industry 1.4.2 Vehicles Industry 1.4.3 Health and Medical Industry 1.4.4 Commercial and Personal Services 1.4.5 Consumer Goods 1.4.6 Others 2 Global TV Advertising Competition Analysis by Players 2.1 Global TV Advertising Market Size (Million US$) by Players (2014-2019) 2.2 Competitive Status 2.2.1 Market Concentration Rate 2.2.2 Product/Service Differences 2.2.3 Mergers & Acquisitions, Expansion Plans 3 Company (Top Players) Profiles and Key Data 3.1 CBS 3.1.1 Company Profile 3.1.2 Main Business/Business Overview 3.1.3 Products, Services and Solutions 3.1.4 TV Advertising Revenue (Value) (2014-2019) 3.1.5 Recent Developments 3.2 Comcast 3.2.1 Company Profile 3.2.2 Main Business/Business Overview 3.2.3 Products, Services and Solutions 3.2.4 TV Advertising Revenue (Value) (2014-2019) 3.2.5 Recent Developments 3.3 News 3.3.1 Company Profile 3.3.2 Main Business/Business Overview 3.3.3 Products, Services and Solutions 3.3.4 TV Advertising Revenue (Value) (2014-2019) 3.3.5 Recent Developments 3.4 Viacom 3.4.1 Company Profile 3.4.2 Main Business/Business Overview 3.4.3 Products, Services and Solutions 3.4.4 TV Advertising Revenue (Value) (2014-2019) 3.4.5 Recent Developments 3.5 Fisher Communication 3.5.1 Company Profile 3.5.2 Main Business/Business Overview 3.5.3 Products, Services and Solutions 3.5.4 TV Advertising Revenue (Value) (2014-2019) 3.5.5 Recent Developments 3.6 Gray Television 3.6.1 Company Profile 3.6.2 Main Business/Business Overview 3.6.3 Products, Services and Solutions 3.6.4 TV Advertising Revenue (Value) (2014-2019) 3.6.5 Recent Developments 3.7 LiveRail 3.7.1 Company Profile 3.7.2 Main Business/Business Overview 3.7.3 Products, Services and Solutions 3.7.4 TV Advertising Revenue (Value) (2014-2019) 3.7.5 Recent Developments 3.8 Sinclair Broadcast Group 3.8.1 Company Profile 3.8.2 Main Business/Business Overview 3.8.3 Products, Services and Solutions 3.8.4 TV Advertising Revenue (Value) (2014-2019) 3.8.5 Recent Developments 3.9 Sun TV Network 3.9.1 Company Profile 3.9.2 Main Business/Business Overview 3.9.3 Products, Services and Solutions 3.9.4 TV Advertising Revenue (Value) (2014-2019) 3.9.5 Recent Developments 3.10 The Walt Disney 3.10.1 Company Profile 3.10.2 Main Business/Business Overview 3.10.3 Products, Services and Solutions 3.10.4 TV Advertising Revenue (Value) (2014-2019) 3.10.5 Recent Developments 3.11 Time Warner 3.12 TBC 3.13 TV Today Network 3.14 Univision Communication 3.15 Vivendi 3.16 WPP 3.17 Omnicom Group 3.18 DENTSU INC. 3.19 Publicis Groupe 3.20 IPG 3.21 Havas 4 Global TV Advertising Market Size by Type and Application (2014-2019) 4.1 Global TV Advertising Market Size by Type (2014-2019) 4.2 Global TV Advertising Market Size by Application (2014-2019) 4.3 Potential Application of TV Advertising in Future 4.4 Top Consumer/End Users of TV Advertising 5 North America TV Advertising Development Status and Outlook 5.1 North America TV Advertising Market Size (2014-2019) 5.2 North America TV Advertising Market Size and Market Share by Players (2014-2019) 5.3 North America TV Advertising Market Size by Application (2014-2019) 6 Europe TV Advertising Development Status and Outlook 6.1 Europe TV Advertising Market Size (2014-2019) 6.2 Europe TV Advertising Market Size and Market Share by Players (2014-2019) 6.3 Europe TV Advertising Market Size by Application (2014-2019) 7 China TV Advertising Development Status and Outlook 7.1 China TV Advertising Market Size (2014-2019) 7.2 China TV Advertising Market Size and Market Share by Players (2014-2019) 7.3 China TV Advertising Market Size by Application (2014-2019) 8 Rest of Asia Pacific TV Advertising Development Status and Outlook 8.1 Rest of Asia Pacific TV Advertising Market Size (2014-2019) 8.2 Rest of Asia Pacific TV Advertising Market Size and Market Share by Players (2014-2019) 8.3 Rest of Asia Pacific TV Advertising Market Size by Application (2014-2019) 9 Central & South America TV Advertising Development Status and Outlook 9.1 Central & South America TV Advertising Market Size (2014-2019) 9.2 Central & South America TV Advertising Market Size and Market Share by Players (2014-2019) 9.3 Central & South America TV Advertising Market Size by Application (2014-2019) 10 Middle East & Africa TV Advertising Development Status and Outlook 10.1 Middle East & Africa TV Advertising Market Size (2014-2019) 10.2 Middle East & Africa TV Advertising Market Size and Market Share by Players (2014-2019) 10.3 Middle East & Africa TV Advertising Market Size by Application (2014-2019) 11 Market Forecast by Regions and Application (2019-2025) 11.1 Global TV Advertising Market Size by Regions (2019-2025) 11.1.1 North America TV Advertising Revenue and Growth Rate (2019-2025) 11.1.2 Europe TV Advertising Revenue and Growth Rate (2019-2025) 11.1.3 China TV Advertising Revenue and Growth Rate (2019-2025) 11.1.4 Rest of Asia Pacific TV Advertising Revenue and Growth Rate (2019-2025) 11.1.5 Central & South America TV Advertising Revenue and Growth Rate (2019-2025) 11.1.6 Middle East & Africa TV Advertising Revenue and Growth Rate (2019-2025) 11.2 Global TV Advertising Market Size by Application (2019-2025) 11.3 The Market Drivers in Future 12 TV Advertising Market Dynamics 12.1 Industry Trends 12.2 Market Drivers 12.3 Market Challenges 12.4 Porter’s Five Forces Analysis 13 Research Finding /Conclusion 14 Methodology and Data Source 14.1 Methodology/Research Approach 14.1.1 Research Programs/Design 14.1.2 Market Size Estimation 14.1.3 Market Breakdown and Data Triangulation 14.2 Data Source 14.2.1 Secondary Sources 14.2.2 Primary Sources 14.3 Disclaimer 14.4 Author List

List of Tables and Figures Figure Global TV Advertising Market Size (Million USD) Status and Outlook (2014-2025) Table Global TV Advertising Market Size (Million USD) and Growth Rate by Regions (2014-2025) Figure Global TV Advertising Market Share by Regions (2014-2019) Figure North America TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure Europe TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure China TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure Rest of Asia Pacific TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure Central & South America TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure Middle East & Africa TV Advertising Market Size (Million USD) and Growth Rate (2014-2019) Figure Global TV Advertising Market Share by Type in 2018 & 2025 Figure 20 Seconds Market Size (Million USD) and Growth Rate (2014-2019) Figure 60 Seconds Market Size (Million USD) and Growth Rate (2014-2019) Figure More than 60 Seconds Market Size (Million USD) and Growth Rate (2014-2019) Table Global TV Advertising Market Size (Million US$) Comparison by Application (2014-2025) Figure Global TV Advertising Market Share by Application in 2018 & 2025 Figure TV Advertising Market Size (Million USD) and Growth Rate in Food & Beverage Industry (2014-2019) Figure TV Advertising Market Size (Million USD) and Growth Rate in Vehicles Industry (2014-2019) Figure TV Advertising Market Size (Million USD) and Growth Rate in Health and Medical Industry (2014-2019) Figure TV Advertising Market Size (Million USD) and Growth Rate in Commercial and Personal Services (2014-2019) Figure TV Advertising Market Size (Million USD) and Growth Rate in Consumer Goods (2014-2019) Figure TV Advertising Market Size (Million USD) and Growth Rate in Others (2014-2019) Table Global TV Advertising Revenue (Million US$) by Players (2014-2019) Table Global TV Advertising Revenue Market Share by Players (2014-2019) Eigure TV Advertising Market Size Share by Players in 2018 Table Global TV Advertising Manufacturers Market Concentration Ratio (CR5 and HHI) Figure Global Top 5 Players TV Advertising Market Share in 2018 Figure Global Top 10 Players TV Advertising Market Share in 2018 Table TV Advertising Key Players Product/Service Table Mergers & Acquisitions, Expansion Plans Table CBS Basic Information List Table CBS Description and Business Overview Table CBS TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of CBS (2014-2019) Table CBS TV Advertising Recent Developments Table Comcast Basic Information List Table Comcast Description and Business Overview Table Comcast TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Comcast (2014-2019) Table Comcast TV Advertising Recent Developments Table News Basic Information List Table News Description and Business Overview Table News TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of News (2014-2019) Table News TV Advertising Recent Developments Table Viacom Basic Information List Table Viacom Description and Business Overview Table Viacom TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Viacom (2014-2019) Table Viacom TV Advertising Recent Developments Table Fisher Communication Basic Information List Table Fisher Communication Description and Business Overview Table Fisher Communication TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Fisher Communication (2014-2019) Table Fisher Communication TV Advertising Recent Developments Table Gray Television Basic Information List Table Gray Television Description and Business Overview Table Gray Television TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Gray Television (2014-2019) Table Gray Television TV Advertising Recent Developments Table LiveRail Basic Information List Table LiveRail Description and Business Overview Table LiveRail TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of LiveRail (2014-2019) Table LiveRail TV Advertising Recent Developments Table Sinclair Broadcast Group Basic Information List Table Sinclair Broadcast Group Description and Business Overview Table Sinclair Broadcast Group TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Sinclair Broadcast Group (2014-2019) Table Sinclair Broadcast Group TV Advertising Recent Developments Table Sun TV Network Basic Information List Table Sun TV Network Description and Business Overview Table Sun TV Network TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of Sun TV Network (2014-2019) Table Sun TV Network TV Advertising Recent Developments Table The Walt Disney Basic Information List Table The Walt Disney Description and Business Overview Table The Walt Disney TV Advertising Products, Services and Solutions Table Revenue (Million US$) in TV Advertising Business of The Walt Disney (2014-2019) Table The Walt Disney TV Advertising Recent Developments Table Time Warner Basic Information List Table TBC Basic Information List Table TV Today Network Basic Information List Table Univision Communication Basic Information List Table Vivendi Basic Information List Table WPP Basic Information List Table Omnicom Group Basic Information List Table DENTSU INC. Basic Information List Table Publicis Groupe Basic Information List Table IPG Basic Information List Table Havas Basic Information List Table Global TV Advertising Market Size by Type (2014-2019) (Million US$) Figure Global TV Advertising Revenue Market Share by Type in 2018 Table Global TV Advertising Market Size by Application (2014-2019) (Million US$) Figure Global TV Advertising Revenue Market by Application in 2018 Table Top Consumer/End Users of TV Advertising Figure North America TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table North America TV Advertising Market Size by Players (2014-2019)(Million US$) Figure North America TV Advertising Market Size Share by Players in 2018 Table North America TV Advertising Market Size by Application (2014-2019) (Million US$) Figure North America TV Advertising Revenue Market Share by Application (2014-2019) Figure North America TV Advertising Market Size Share by Application in 2018 Figure Europe TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table Europe TV Advertising Market Size by Players (2014-2019)(Million US$) Figure Europe TV Advertising Market Size Share by Players in 2018 Table Europe TV Advertising Market Size by Application (2014-2019) (Million US$) Figure Europe TV Advertising Revenue Market Share by Application (2014-2019) Figure Europe TV Advertising Market Size Share by Application in 2018 Figure China TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table China TV Advertising Market Size by Players (2014-2019)(Million US$) Figure China TV Advertising Market Size Share by Players in 2018 Table China TV Advertising Market Size by Application (2014-2019) (Million US$) Figure China TV Advertising Revenue Market Share by Application (2014-2019) Figure China TV Advertising Market Size Share by Application in 2018 Figure Rest of Asia Pacific TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table Rest of Asia Pacific TV Advertising Market Size by Players (2014-2019)(Million US$) Figure Rest of Asia Pacific TV Advertising Market Size Share by Players in 2018 Table Rest of Asia Pacific TV Advertising Market Size by Application (2014-2019) (Million US$) Figure Rest of Asia Pacific TV Advertising Revenue Market Share by Application (2014-2019) Figure Rest of Asia Pacific TV Advertising Market Size Share by Application in 2018 Figure Central & South America TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table Central & South America TV Advertising Market Size by Players (2014-2019)(Million US$) Figure Central & South America TV Advertising Market Size Share by Players in 2018 Table Central & South America TV Advertising Market Size by Application (2014-2019) (Million US$) Figure Central & South America TV Advertising Revenue Market Share by Application (2014-2019) Figure Central & South America TV Advertising Market Size Share by Application in 2018 Figure Middle East & Africa TV Advertising Market Size and Growth Rate(2014-2019) (Million USD) Table Middle East & Africa TV Advertising Market Size by Players (2014-2019)(Million US$) Figure Middle East & Africa TV Advertising Market Size Share by Players in 2018 Table Middle East & Africa TV Advertising Market Size by Application (2014-2019) (Million US$) Figure Middle East & Africa TV Advertising Revenue Market Share by Application (2014-2019) Figure Middle East & Africa TV Advertising Market Size Share by Application in 2018 Figure Global TV Advertising Market Size and Growth Rate (Value) (2019-2025) (Million US$) Table Global TV Advertising Market Size by Regions (2019-2025) (Million US$) Figure Global TV Advertising Market Size Share by Regions (2019-2025) Figure Global TV Advertising Market Size Share by Regions in 2025 Figure North America TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Europe TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure China TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Rest of Asia Pacific TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Central & South America TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Figure Middle East & Africa TV Advertising Revenue (Million USD) and Growth Rate (2019-2025) Table Global TV Advertising Market Size by Application (2019-2025) (Million USD) Figure Global TV Advertising Market Size by Application (2019-2025) Figure Global TV Advertising Market Size by Application in 2025 Table Global TV Advertising Market Size by Type (2019-2025) (Million US$) Figure Global TV Advertising Market Size by Type (2019-2025) Figure Global TV Advertising Market Size by Type in 2025 Table Market Top Trends Table Key Drivers: Impact Analysis (2019-2025) Table Key Challenges Figure Porter's Five Forces Analysis Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

CBS Comcast News Viacom Fisher Communication Gray Television LiveRail Sinclair Broadcast Group Sun TV Network The Walt Disney Time Warner TBC TV Today Network Univision Communication Vivendi WPP Omnicom Group DENTSU INC. Publicis Groupe IPG Havas