Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global E-Commerce Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the E-Commerce Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the E-Commerce Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global E-Commerce Market-Segmentation by Type 5.1 B2B 5.2 B2C 6 Global E-Commerce Market-Segmentation by Application 6.1 Apparel and accessories 6.2 Electronic and media 6.3 Food and personal care 6.4 Furniture and appliances 7 Global E-Commerce Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 Euronics (Netherlands) 8.1.1 Euronics (Netherlands) Profile 8.1.2 Euronics (Netherlands) Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 Euronics (Netherlands) Product/Solution Launches and Enhancements Analysis 8.1.4 Euronics (Netherlands) Business Overview/Recent Development/Acquisitions 8.2 Amazon (US) 8.2.1 Amazon (US) Profile 8.2.2 Amazon (US) Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 Amazon (US) Product/Solution Launches and Enhancements Analysis 8.2.4 Amazon (US) Business Overview/Recent Development/Acquisitions 8.3 Shop Direct Group (UK) 8.3.1 Shop Direct Group (UK) Profile 8.3.2 Shop Direct Group (UK) Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Shop Direct Group (UK) Product/Solution Launches and Enhancements Analysis 8.3.4 Shop Direct Group (UK) Business Overview/Recent Development/Acquisitions 8.4 Zalando (Germany) 8.4.1 Zalando (Germany) Profile 8.4.2 Zalando (Germany) Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Zalando (Germany) Product/Solution Launches and Enhancements Analysis 8.4.4 Zalando (Germany) Business Overview/Recent Development/Acquisitions 8.5 Booking.com (Netherlands) 8.5.1 Booking.com (Netherlands) Profile 8.5.2 Booking.com (Netherlands) Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Booking.com (Netherlands) Product/Solution Launches and Enhancements Analysis 8.5.4 Booking.com (Netherlands) Business Overview/Recent Development/Acquisitions 8.6 Zalando (Italy) 8.6.1 Zalando (Italy) Profile 8.6.2 Zalando (Italy) Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Zalando (Italy) Product/Solution Launches and Enhancements Analysis 8.6.4 Zalando (Italy) Business Overview/Recent Development/Acquisitions 8.7 Otto (Germany) 8.7.1 Otto (Germany) Profile 8.7.2 Otto (Germany) Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 Otto (Germany) Product/Solution Launches and Enhancements Analysis 8.7.4 Otto (Germany) Business Overview/Recent Development/Acquisitions 8.8 John Lewis (UK) 8.8.1 John Lewis (UK) Profile 8.8.2 John Lewis (UK) Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 John Lewis (UK) Product/Solution Launches and Enhancements Analysis 8.8.4 John Lewis (UK) Business Overview/Recent Development/Acquisitions 8.9 Home Retail Group (UK) 8.9.1 Home Retail Group (UK) Profile 8.9.2 Home Retail Group (UK) Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Home Retail Group (UK) Product/Solution Launches and Enhancements Analysis 8.9.4 Home Retail Group (UK) Business Overview/Recent Development/Acquisitions 8.10 Groupe Casino (France) 8.10.1 Groupe Casino (France) Profile 8.10.2 Groupe Casino (France) Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Groupe Casino (France) Product/Solution Launches and Enhancements Analysis 8.10.4 Groupe Casino (France) Business Overview/Recent Development/Acquisitions 8.11 BonPrix (Germany) 8.11.1 BonPrix (Germany) Profile 8.11.2 BonPrix (Germany) Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 BonPrix (Germany) Product/Solution Launches and Enhancements Analysis 8.11.4 BonPrix (Germany) Business Overview/Recent Development/Acquisitions 8.12 ASOS (UK) 8.12.1 ASOS (UK) Profile 8.12.2 ASOS (UK) Sales, Growth Rate and Global Market Share from 2014-2019E 8.12.3 ASOS (UK) Product/Solution Launches and Enhancements Analysis 8.12.4 ASOS (UK) Business Overview/Recent Development/Acquisitions 8.13 Tesco (UK) 8.13.1 Tesco (UK) Profile 8.13.2 Tesco (UK) Sales, Growth Rate and Global Market Share from 2014-2019E 8.13.3 Tesco (UK) Product/Solution Launches and Enhancements Analysis 8.13.4 Tesco (UK) Business Overview/Recent Development/Acquisitions 9 Global E-Commerce Market-Segmentation by Geography 10 North America 10.1 North America E-Commerce Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America E-Commerce Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America E-Commerce Production Analysis from 2014-2019E 10.4 North America E-Commerce Consumption Analysis from 2014-2019E 10.5 North America E-Commerce Import and Export from 2014-2019E 10.6 North America E-Commerce Value, Production and Market Share by Type (2014-2019E) 10.7 North America E-Commerce Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America E-Commerce by Country (United States, Canada) 10.8.1 North America E-Commerce Sales by Country (2014-2019E) 10.8.2 North America E-Commerce Consumption Value by Country (2014-2019E) 10.9 North America E-Commerce Market PEST Analysis 11 Europe 11.1 Europe E-Commerce Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe E-Commerce Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe E-Commerce Production Analysis from 2014-2019E 11.4 Europe E-Commerce Consumption Analysis from 2014-2019E 11.5 Europe E-Commerce Import and Export from 2014-2019E 11.6 Europe E-Commerce Value, Production and Market Share by Type (2014-2019E) 11.7 Europe E-Commerce Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe E-Commerce by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe E-Commerce Sales by Country (2014-2019E) 11.8.2 Europe E-Commerce Consumption Value by Country (2014-2019E) 11.9 Europe E-Commerce Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific E-Commerce Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific E-Commerce Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific E-Commerce Production Analysis from 2014-2019E 12.4 Asia-Pacific E-Commerce Consumption Analysis from 2014-2019E 12.5 Asia-Pacific E-Commerce Import and Export from 2014-2019E 12.6 Asia-Pacific E-Commerce Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific E-Commerce Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific E-Commerce by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific E-Commerce Sales by Country (2014-2019E) 12.8.2 Asia-Pacific E-Commerce Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific E-Commerce Market PEST Analysis 13 Latin America 13.1 Latin America E-Commerce Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America E-Commerce Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America E-Commerce Production Analysis from 2014-2019E 13.4 Latin America E-Commerce Consumption Analysis from 2014-2019E 13.5 Latin America E-Commerce Import and Export from 2014-2019E 13.6 Latin America E-Commerce Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America E-Commerce Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America E-Commerce by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America E-Commerce Sales by Country (2014-2019E) 13.8.2 Latin America E-Commerce Consumption Value by Country (2014-2019E) 13.9 Latin America E-Commerce Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa E-Commerce Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa E-Commerce Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa E-Commerce Production Analysis from 2014-2019E 14.4 Middle East & Africa E-Commerce Consumption Analysis from 2014-2019E 14.5 Middle East & Africa E-Commerce Import and Export from 2014-2019E 14.6 Middle East & Africa E-Commerce Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa E-Commerce Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa E-Commerce by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa E-Commerce Sales by Country (2014-2019E) 14.8.2 Middle East & Africa E-Commerce Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa E-Commerce Market PEST Analysis 15 Future Forecast of the Global E-Commerce Market from 2018-2026 15.1 Future Forecast of the Global E-Commerce Market from 2019-2026 Segment by Region 15.2 Global E-Commerce Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global E-Commerce Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global E-Commerce Market Value ($) and Growth Rate of E-Commerce from 2014-2026 Global E-Commerce Production and Growth Rate Segment by Product Type from 2014-2026F Global E-Commerce Consumption and Growth Rate Segment by Application from 2014-2019E Figure E-Commerce Picture Table Product Specifications of E-Commerce Table Driving Factors for this Market Table Industry News of E-Commerce Market Figure Value Chain Status of E-Commerce Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global E-Commerce Production and Growth Rate Segment by Product Type from 2014-2019E Table Global E-Commerce Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure B2B of E-Commerce Figure B2C of E-Commerce Table Global E-Commerce Consumption and Growth Rate Segment by Application from 2014-2019E Table Global E-Commerce Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Apparel and accessories of E-Commerce Figure Electronic and media of E-Commerce Figure Food and personal care of E-Commerce Figure Furniture and appliances of E-Commerce Table Global E-Commerce Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global E-Commerce Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of E-Commerce Figure Online Channel of E-Commerce Table Euronics (Netherlands) Profile (Company Name, Plants Distribution, Sales Region) Figure Euronics (Netherlands) Sales and Growth Rate from 2014-2019E Figure Euronics (Netherlands) Revenue ($) and Global Market Share from 2014-2019E Table Euronics (Netherlands) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Amazon (US) Profile (Company Name, Plants Distribution, Sales Region) Figure Amazon (US) Sales and Growth Rate from 2014-2019E Figure Amazon (US) Revenue ($) and Global Market Share from 2014-2019E Table Amazon (US) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Shop Direct Group (UK) Profile (Company Name, Plants Distribution, Sales Region) Figure Shop Direct Group (UK) Sales and Growth Rate from 2014-2019E Figure Shop Direct Group (UK) Revenue ($) and Global Market Share from 2014-2019E Table Shop Direct Group (UK) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Zalando (Germany) Profile (Company Name, Plants Distribution, Sales Region) Figure Zalando (Germany) Sales and Growth Rate from 2014-2019E Figure Zalando (Germany) Revenue ($) and Global Market Share from 2014-2019E Table Zalando (Germany) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Booking.com (Netherlands) Profile (Company Name, Plants Distribution, Sales Region) Figure Booking.com (Netherlands) Sales and Growth Rate from 2014-2019E Figure Booking.com (Netherlands) Revenue ($) and Global Market Share from 2014-2019E Table Booking.com (Netherlands) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Zalando (Italy) Profile (Company Name, Plants Distribution, Sales Region) Figure Zalando (Italy) Sales and Growth Rate from 2014-2019E Figure Zalando (Italy) Revenue ($) and Global Market Share from 2014-2019E Table Zalando (Italy) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Otto (Germany) Profile (Company Name, Plants Distribution, Sales Region) Figure Otto (Germany) Sales and Growth Rate from 2014-2019E Figure Otto (Germany) Revenue ($) and Global Market Share from 2014-2019E Table Otto (Germany) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table John Lewis (UK) Profile (Company Name, Plants Distribution, Sales Region) Figure John Lewis (UK) Sales and Growth Rate from 2014-2019E Figure John Lewis (UK) Revenue ($) and Global Market Share from 2014-2019E Table John Lewis (UK) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Home Retail Group (UK) Profile (Company Name, Plants Distribution, Sales Region) Figure Home Retail Group (UK) Sales and Growth Rate from 2014-2019E Figure Home Retail Group (UK) Revenue ($) and Global Market Share from 2014-2019E Table Home Retail Group (UK) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Groupe Casino (France) Profile (Company Name, Plants Distribution, Sales Region) Figure Groupe Casino (France) Sales and Growth Rate from 2014-2019E Figure Groupe Casino (France) Revenue ($) and Global Market Share from 2014-2019E Table Groupe Casino (France) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table BonPrix (Germany) Profile (Company Name, Plants Distribution, Sales Region) Figure BonPrix (Germany) Sales and Growth Rate from 2014-2019E Figure BonPrix (Germany) Revenue ($) and Global Market Share from 2014-2019E Table BonPrix (Germany) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table ASOS (UK) Profile (Company Name, Plants Distribution, Sales Region) Figure ASOS (UK) Sales and Growth Rate from 2014-2019E Figure ASOS (UK) Revenue ($) and Global Market Share from 2014-2019E Table ASOS (UK) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Tesco (UK) Profile (Company Name, Plants Distribution, Sales Region) Figure Tesco (UK) Sales and Growth Rate from 2014-2019E Figure Tesco (UK) Revenue ($) and Global Market Share from 2014-2019E Table Tesco (UK) E-Commerce Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global E-Commerce Production Value ($) by Region from 2014-2019E Table Global E-Commerce Production Value Share by Region from 2014-2019E Table Global E-Commerce Production by Region from 2014-2019E Table Global E-Commerce Consumption Value ($) by Region from 2014-2019E Table Global E-Commerce Consumption by Region from 2014-2019E Table North America E-Commerce Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America E-Commerce Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America E-Commerce Import and Export from 2014-2019E Table North America E-Commerce Value ($) by Type (2014-2019E) Table North America E-Commerce Production by Type (2014-2019E) Table North America E-Commerce Consumption by Application (2014-2019E) Table North America E-Commerce Consumption by Country (2014-2019E) Table North America E-Commerce Consumption Value ($) by Country (2014-2019E) Figure North America E-Commerce Market PEST Analysis Table Europe E-Commerce Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe E-Commerce Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe E-Commerce Import and Export from 2014-2019E Table Europe E-Commerce Value ($) by Type (2014-2019E) Table Europe E-Commerce Production by Type (2014-2019E) Table Europe E-Commerce Consumption by Application (2014-2019E) Table Europe E-Commerce Consumption by Country (2014-2019E) Table Europe E-Commerce Consumption Value ($) by Country (2014-2019E) Figure Europe E-Commerce Market PEST Analysis Table Asia-Pacific E-Commerce Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific E-Commerce Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific E-Commerce Import and Export from 2014-2019E Table Asia-Pacific E-Commerce Value ($) by Type (2014-2019E) Table Asia-Pacific E-Commerce Production by Type (2014-2019E) Table Asia-Pacific E-Commerce Consumption by Application (2014-2019E) Table Asia-Pacific E-Commerce Consumption by Country (2014-2019E) Table Asia-Pacific E-Commerce Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific E-Commerce Market PEST Analysis Table Latin America E-Commerce Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America E-Commerce Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America E-Commerce Import and Export from 2014-2019E Table Latin America E-Commerce Value ($) by Type (2014-2019E) Table Latin America E-Commerce Production by Type (2014-2019E) Table Latin America E-Commerce Consumption by Application (2014-2019E) Table Latin America E-Commerce Consumption by Country (2014-2019E) Table Latin America E-Commerce Consumption Value ($) by Country (2014-2019E) Figure Latin America E-Commerce Market PEST Analysis Table Middle East & Africa E-Commerce Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa E-Commerce Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa E-Commerce Import and Export from 2014-2019E Table Middle East & Africa E-Commerce Value ($) by Type (2014-2019E) Table Middle East & Africa E-Commerce Production by Type (2014-2019E) Table Middle East & Africa E-Commerce Consumption by Application (2014-2019E) Table Middle East & Africa E-Commerce Consumption by Country (2014-2019E) Table Middle East & Africa E-Commerce Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa E-Commerce Market PEST Analysis Table Global E-Commerce Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global E-Commerce Production and Growth Rate Forecast by Region (2019-2026) Table Global E-Commerce Consumption and Growth Rate Forecast by Region (2019-2026) Table Global E-Commerce Production and Growth Rate Forecast by Type (2019-2026) Table Global E-Commerce Consumption and Growth Rate Forecast by Application (2019-2026)