PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Value Chain Analysis • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2019 • Market Outlook • Market size and forecast 2019-2024 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY DEPLOYMENT • Market segmentation by deployment • Comparison by deployment • On-premises - Market size and forecast 2019-2024 • Cloud-based - Market size and forecast 2019-2024 • Market opportunity by deployment PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2019-2024 • Europe - Market size and forecast 2019-2024 • APAC - Market size and forecast 2019-2024 • South America - Market size and forecast 2019-2024 • MEA - Market size and forecast 2019-2024 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • Advent of smart cities • Increasing number of strategic alliances • Rising number of product launches PART 12: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 13: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • International Business Machines Corp. • Microsoft Corp. • MicroStrategy Inc. • Oracle Corp. • Qlik Technologies Inc. • Salesforce.com Inc. • SAP SE • SAS Institute Inc. • Sisense Inc. • TIBCO Software Inc. PART 14: APPENDIX • Research methodology • List of abbreviations • Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Vendors: Key product offerings Exhibit 02: Global application software market Exhibit 03: Segments of global application software market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2019 Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions) Exhibit 09: Global market: Year-over-year growth 2020-2024 (%) Exhibit 10: Five forces analysis 2019 Exhibit 11: Five forces analysis 2024 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2019 Exhibit 18: Deployment - Market share 2019-2024 (%) Exhibit 19: Comparison by deployment Exhibit 20: On-premises - Market size and forecast 2019-2024 ($ millions) Exhibit 21: On-premises - Year-over-year growth 2020-2024 (%) Exhibit 22: Cloud-based - Market size and forecast 2019-2024 ($ millions) Exhibit 23: Cloud-based - Year-over-year growth 2020-2024 (%) Exhibit 24: Market opportunity by deployment Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2019-2024 (%) Exhibit 27: Geographic comparison Exhibit 28: North America - Market size and forecast 2019-2024 ($ millions) Exhibit 29: North America - Year-over-year growth 2020-2024 (%) Exhibit 30: Europe - Market size and forecast 2019-2024 ($ millions) Exhibit 31: Europe - Year-over-year growth 2020-2024 (%) Exhibit 32: APAC - Market size and forecast 2019-2024 ($ millions) Exhibit 33: APAC - Year-over-year growth 2020-2024 (%) Exhibit 34: South America - Market size and forecast 2019-2024 ($ millions) Exhibit 35: South America - Year-over-year growth 2020-2024 (%) Exhibit 36: MEA - Market size and forecast 2019-2024 ($ millions) Exhibit 37: MEA - Year-over-year growth 2020-2024 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Impact of drivers and challenges Exhibit 41: Vendor landscape Exhibit 42: Landscape disruption Exhibit 43: Vendors covered Exhibit 44: Vendor classification Exhibit 45: Market positioning of vendors Exhibit 46: International Business Machines Corp. - Vendor overview Exhibit 47: International Business Machines Corp. - Business segments Exhibit 48: International Business Machines Corp. - Organizational developments Exhibit 49: International Business Machines Corp. - Geographic focus Exhibit 50: International Business Machines Corp. - Segment focus Exhibit 51: International Business Machines Corp. - Key offerings Exhibit 52: Microsoft Corp. - Vendor overview Exhibit 53: Microsoft Corp. - Business segments Exhibit 54: Microsoft Corp. - Organizational developments Exhibit 55: Microsoft Corp. - Geographic focus Exhibit 56: Microsoft Corp. - Segment focus Exhibit 57: Microsoft Corp. - Key offerings Exhibit 58: MicroStrategy Inc. - Vendor overview Exhibit 59: MicroStrategy Inc. - Business segments Exhibit 60: MicroStrategy Inc. - Organizational developments Exhibit 61: MicroStrategy Inc. - Geographic focus Exhibit 62: MicroStrategy Inc. - Key offerings Exhibit 63: Oracle Corp. - Vendor overview Exhibit 64: Oracle Corp. - Business segments Exhibit 65: Oracle Corp. - Organizational developments Exhibit 66: Oracle Corp. - Geographic focus Exhibit 67: Oracle Corp. - Segment focus Exhibit 68: Oracle Corp. - Key offerings Exhibit 69: Qlik Technologies Inc. - Vendor overview Exhibit 70: Qlik Technologies Inc. - Business segments Exhibit 71: Qlik Technologies Inc. - Organizational developments Exhibit 72: Qlik Technologies Inc. - Key offerings Exhibit 73: Salesforce.com Inc. - Vendor overview Exhibit 74: Salesforce.com Inc. - Service segments Exhibit 75: Salesforce.com Inc. - Organizational developments Exhibit 76: Salesforce.com Inc. - Geographic focus Exhibit 77: Salesforce.com Inc. - Segment focus Exhibit 78: Salesforce.com Inc. - Key offerings Exhibit 79: SAP SE - Vendor overview Exhibit 80: SAP SE - Business segments Exhibit 81: SAP SE - Organizational developments Exhibit 82: SAP SE - Geographic focus Exhibit 83: SAP SE - Segment focus Exhibit 84: SAP SE - Key offerings Exhibit 85: SAS Institute Inc. - Vendor overview Exhibit 86: SAS Institute Inc. - Product segments Exhibit 87: SAS Institute Inc. - Organizational developments Exhibit 88: SAS Institute Inc. - Geographic focus Exhibit 89: SAS Institute Inc. - Key offerings Exhibit 90: Sisense Inc. - Vendor overview Exhibit 91: Sisense Inc. - Business segments Exhibit 92: Sisense Inc. - Organizational developments Exhibit 93: Sisense Inc. - Key offerings Exhibit 94: TIBCO Software Inc. - Vendor overview Exhibit 95: TIBCO Software Inc. - Product segments Exhibit 96: TIBCO Software Inc. - Organizational developments Exhibit 97: TIBCO Software Inc. - Key offerings Exhibit 98: Validation techniques employed for market sizing Exhibit 99: Definition of market positioning of vendors

International Business Machines Corp., Microsoft Corp., MicroStrategy Inc., Oracle Corp., Qlik Technologies Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Inc., and TIBCO Software Inc.