PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY END-USER • Market segmentation by end-user • Comparison by end-user • SMEs - Market size and forecast 2018-2023 • Large enterprises - Market size and forecast 2018-2023 • Market opportunity by end-user PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2018-2023 • Europe - Market size and forecast 2018-2023 • APAC - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges • Market trends PART 11: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 12: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Adobe Inc. • Alphabet Inc. • Amazon.com Inc. • Baidu Inc. • Brandwatch (Runtime Collective Ltd.) • IBM Corp. • Microsoft Corp. • NVIDIA Corp. • Salesforce.com Inc. • Veritone Inc. PART 13: APPENDIX • Research methodology • List of abbreviations • Definition of market positioning of vendors   Exhibit 01: Vendors: Key product offerings Exhibit 02: Global information technology (IT) spending market Exhibit 03: Segments of global information technology (IT) spending market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: End-user - Market share 2018-2023 (%) Exhibit 19: Comparison by end-user Exhibit 20: SMEs - Market size and forecast 2018-2023 ($ millions) Exhibit 21: SMEs - Year-over-year growth 2019-2023 (%) Exhibit 22: Large enterprises - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Large enterprises - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by end-user Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 29: North America - Year-over-year growth 2019-2023 (%) Exhibit 30: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 31: Europe - Year-over-year growth 2019-2023 (%) Exhibit 32: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 33: APAC - Year-over-year growth 2019-2023 (%) Exhibit 34: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 35: MEA - Year-over-year growth 2019-2023 (%) Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: South America - Year-over-year growth 2019-2023 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Global smartphones market 2017-2022 (millions of units) Exhibit 41: Impact of drivers and challenges Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: Adobe Inc. - Vendor overview Exhibit 48: Adobe Inc. - Business segments Exhibit 49: Adobe Inc. - Organizational developments Exhibit 50: Adobe Inc. - Geographic focus Exhibit 51: Adobe Inc. - Segment focus Exhibit 52: Adobe Inc. - Key offerings Exhibit 53: Alphabet Inc. - Vendor overview Exhibit 54: Alphabet Inc. - Business segments Exhibit 55: Alphabet Inc. - Organizational developments Exhibit 56: Alphabet Inc. - Geographic focus Exhibit 57: Alphabet Inc. - Segment focus Exhibit 58: Alphabet Inc. - Key offerings Exhibit 59: Amazon.com Inc. - Vendor overview Exhibit 60: Amazon.com Inc. - Business segments Exhibit 61: Amazon.com Inc. - Organizational developments Exhibit 62: Amazon.com Inc. - Geographic focus Exhibit 63: Amazon.com Inc. - Segment focus Exhibit 64: Amazon.com Inc. - Key offerings Exhibit 65: Baidu Inc. - Vendor overview Exhibit 66: Baidu Inc. - Business segments Exhibit 67: Baidu Inc. - Organizational developments Exhibit 68: Baidu Inc. - Segment focus Exhibit 69: Baidu Inc. - Key offerings Exhibit 70: Brandwatch (Runtime Collective Ltd.) - Vendor overview Exhibit 71: Brandwatch (Runtime Collective Ltd.) - Product segments Exhibit 72: Brandwatch (Runtime Collective Ltd.) - Organizational developments Exhibit 73: Brandwatch (Runtime Collective Ltd.) - Key offerings Exhibit 74: IBM Corp. - Vendor overview Exhibit 75: IBM Corp. - Business segments Exhibit 76: IBM Corp. - Organizational developments Exhibit 77: IBM Corp. - Geographic focus Exhibit 78: IBM Corp. - Segment focus Exhibit 79: IBM Corp. - Key offerings Exhibit 80: Microsoft Corp. - Vendor overview Exhibit 81: Microsoft Corp. - Business segments Exhibit 82: Microsoft Corp. - Organizational developments Exhibit 83: Microsoft Corp. - Geographic focus Exhibit 84: Microsoft Corp. - Segment focus Exhibit 85: Microsoft Corp. - Key offerings Exhibit 86: NVIDIA Corp. - Vendor overview Exhibit 87: NVIDIA Corp. - Business segments Exhibit 88: NVIDIA Corp. - Organizational developments Exhibit 89: NVIDIA Corp. - Geographic focus Exhibit 90: NVIDIA Corp. - Segment focus Exhibit 91: NVIDIA Corp. - Key offerings Exhibit 92: Salesforce.com Inc. - Vendor overview Exhibit 93: Salesforce.com Inc. - Business segments Exhibit 94: Salesforce.com Inc. - Organizational developments Exhibit 95: Salesforce.com Inc. - Geographic focus Exhibit 96: Salesforce.com Inc. - Segment focus Exhibit 97: Salesforce.com Inc. - Key offerings Exhibit 98: Veritone Inc. - Vendor overview Exhibit 99: Veritone Inc. - Business segments Exhibit 100: Veritone Inc. - Organizational developments Exhibit 101: Veritone Inc. - Segment focus Exhibit 102: Veritone Inc. - Key offerings Exhibit 103: Validation techniques employed for market sizing Exhibit 104: Definition of market positioning of vendors

• Adobe Inc. • Alphabet Inc. • Amazon.com Inc. • Baidu Inc. • Brandwatch (Runtime Collective Ltd.) • IBM Corp. • Microsoft Corp. • NVIDIA Corp. • Salesforce.com Inc. • Veritone Inc.