Table of Contents Chapter 1 Advertising Market Overview 1.1 Advertising Definition 1.2 Global Advertising Market Size Status and Outlook (2013-2028) 1.3 Global Advertising Market Size Comparison by Region (2013-2028) 1.4 Global Advertising Market Size Comparison by Type (2013-2028) 1.5 Global Advertising Market Size Comparison by Application (2013-2028) 1.6 Global Advertising Market Size Comparison by Sales Channel (2013-2028) 1.7 Advertising Market Dynamics 1.7.1 Market Drivers/Opportunities 1.7.2 Market Challenges/Risks 1.7.3 Market News (Mergers/Acquisitions/ Expansion) Chapter 2 Advertising Market Segment Analysis by Player 2.1 Global Advertising Sales and Market Share by Player (2016-2018) 2.2 Global Advertising Revenue and Market Share by Player (2016-2018) 2.3 Global Advertising Average Price by Player (2016-2018) 2.4 Players Competition Situation & Trends 2.5 Conclusion of Segment by Player Chapter 3 Advertising Market Segment Analysis by Type 3.1 Global Advertising Market by Type 3.1.1 TV Advertising 3.1.2 Newspaper & Magazine Advertising 3.1.3 Outdoors Advertising 3.1.4 Radio Advertising 3.1.5 Internet Advertising 3.2 Global Advertising Sales and Market Share by Type (2013-2018) 3.3 Global Advertising Revenue and Market Share by Type (2013-2018) 3.4 Global Advertising Average Price by Type (2013-2018) 3.5 Leading Players of Advertising by Type in 2018 3.6 Conclusion of Segment by Type Chapter 4 Advertising Market Segment Analysis by Application 4.1 Global Advertising Market by Application 4.1.1 Food & Beverage Industry 4.1.2 Vehicles Industry 4.1.3 Health and Medical Industry 4.1.4 Commercial and Personal Services 4.1.5 Consumer Goods 4.2 Global Advertising Sales and Market Share by Application (2013-2018) 4.3 Leading Consumers of Advertising by Application in 2018 4.4 Conclusion of Segment by Application Chapter 5 Advertising Market Segment Analysis by Sales Channel 5.1 Global Advertising Market by Sales Channel 5.1.1 Direct Channel 5.1.2 Distribution Channel 5.2 Global Advertising Sales and Market Share by Sales Channel (2013-2018) 5.3 Leading Distributors/Dealers of Advertising by Sales Channel in 2018 5.4 Conclusion of Segment by Sales Channel Chapter 6 Advertising Market Segment Analysis by Region 6.1 Global Advertising Market Size and CAGR by Region (2013-2028) 6.2 Global Advertising Sales and Market Share by Region (2013-2018) 6.3 Global Advertising Revenue and Market Share by Region (2013-2018) 6.4 North America 6.4.1 North America Market by Country 6.4.2 North America Advertising Market Share by Type 6.4.3 North America Advertising Market Share by Application 6.4.4 United States 6.4.5 Canada 6.4.6 Mexico 6.5 Europe 6.5.1 Europe Market by Country 6.5.2 Europe Advertising Market Share by Type 6.5.3 Europe Advertising Market Share by Application 6.5.4 Germany 6.5.5 UK 6.5.6 France 6.5.7 Italy 6.5.8 Russia 6.5.9 Spain 6.6 Asia-Pacific 6.6.1 Asia-Pacific Market by Country 6.6.2 Asia-Pacific Advertising Market Share by Type 6.6.3 Asia-Pacific Advertising Market Share by Application 6.6.4 China 6.6.5 Japan 6.6.6 Korea 6.6.7 India 6.6.8 Southeast Asia 6.6.9 Australia 6.7 South America 6.7.1 South America Market by Country 6.7.2 South America Advertising Market Share by Type 6.7.3 South America Advertising Market Share by Application 6.7.4 Brazil 6.7.5 Argentina 6.7.6 Colombia 6.7.7 Chile 6.8 Middle East & Africa 6.8.1 Middle East & Africa Market by Country 6.8.2 Middle East & Africa Advertising Market Share by Type 6.8.3 Middle East & Africa Advertising Market Share by Application 6.8.4 Egypt 6.8.5 Saudi Arabia 6.8.6 South Africa 6.8.7 Nigeria 6.9 Conclusion of Segment by Region Chapter 7 Profile of Leading Advertising Players 7.1 WPP 7.1.1 Company Snapshot 7.1.2 Product/Business Offered 7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share) 7.1.4 Strategy and SWOT Analysis 7.2 Omnicom Group 7.3 Dentsu Inc. 7.4 PublicisGroupe 7.5 IPG 7.6 Havas SA 7.7 Focus Media Group 7.8 AVIC Culture Co.,Ltd. 7.9 Guangdong Advertising Co., Ltd. 7.10 Bluefocus Communication Group Co., Ltd. 7.11 SiMei Media 7.12 Yinlimedia 7.13 Hunan TV and Broadcast Intermediary Co., Ltd. 7.14 Guangdong Guangzhou Daily Media Co., Ltd. 7.15 Beijing Bashi Media Co., Ltd. 7.16 Dahe Group 7.17 China Television Media 7.18 Spearhead Integrated Marketing 7.19 Communication Group 7.20 Shanghai Xinhua Media Co., Ltd. 7.21 Chengdu B-ray Media Co., Ltd. Chapter 8 Upstream and Downstream Analysis of Advertising 8.1 Industrial Chain of Advertising 8.2 Upstream of Advertising 8.2.1 Raw Materials 8.2.2 Labor Cost 8.2.3 Manufacturing Expenses 8.2.4 Manufacturing Cost Structure 8.2.5 Manufacturing Process 8.3 Downstream of Advertising 8.3.1 Leading Distributors/Dealers of Advertising 8.3.2 Leading Consumers of Advertising Chapter 9 Development Trend of Advertising (2019-2028) 9.1 Global Advertising Market Size (Sales and Revenue) Forecast (2019-2028) 9.2 Global Advertising Market Size and CAGR Forecast by Region (2019-2028) 9.3 Global Advertising Market Size and CAGR Forecast by Type (2019-2028) 9.4 Global Advertising Market Size and CAGR Forecast by Application (2019-2028) 9.5 Global Advertising Market Size Forecast by Sales Channel (2019-2028) Chapter 10 Appendix 10.1 Research Methodology 10.2 Data Sources 10.3 Disclaimer 10.4 Analysts Certification

List of Tables and Figures Figure Advertising Example Figure Global Advertising Revenue (Million $) Status and Outlook (2013-2028) Figure Global Advertising Revenue (Million $) Comparison by Region (2013-2028) Figure Global Advertising Sales Comparison by Type (2013-2028) Figure Global Advertising Sales Comparison by Application (2013-2028) Figure Global Advertising Sales Comparison by Sales Channel (2013-2028) Table Global Advertising Sales by Player (2016-2018) Table Global Advertising Sales Market Share by Player (2016-2018) Figure Global Advertising Sales Market Share by Player in 2018 Table Global Advertising Revenue (Million $) by Player (2016-2018) Table Global Advertising Revenue Market Share by Player (2016-2018) Figure Global Advertising Revenue Market Share by Player in 2018 Table Global Advertising Average Price by Player (2016-2018) Figure Global Advertising Average Price by Player in 2018 Figure Global Advertising Players Competition Situation – Top 5 Players’ Revenue Market Share in 2016 Figure Global Advertising Players Competition Trends – Top 5 Players’ Revenue Market Share in 2018 Figure Example of TV Advertising Figure Global TV Advertising Sales and Growth Rate (2013-2018) Figure Example of Newspaper & Magazine Advertising Figure Global Newspaper & Magazine Advertising Sales and Growth Rate (2013-2018) Figure Example of Outdoors Advertising Figure Global Outdoors Advertising Sales and Growth Rate (2013-2018) Figure Example of Radio Advertising Figure Global Radio Advertising Sales and Growth Rate (2013-2018) Figure Example of Internet Advertising Figure Global Internet Advertising Sales and Growth Rate (2013-2018) Table Global Advertising Sales by Type (2013-2018) Table Global Advertising Sales Market Share by Type (2013-2018) Figure Global Advertising Sales Market Share by Type in 2018 Table Global Advertising Revenue (Million $) by Type (2013-2018) Table Global Advertising Revenue Market Share by Type (2013-2018) Figure Global Advertising Revenue Market Share by Type in 2018 Table Global Advertising Average Price by Type (2013-2018) Figure Global Advertising Average Price by Type in 2018 Table Leading Players of Advertising by Type in 2018 Figure Example of Food & Beverage Industry Figure Global Advertising for Food & Beverage Industry Sales and Growth Rate (2013-2018) Figure Example of Vehicles Industry Figure Global Advertising for Vehicles Industry Sales and Growth Rate (2013-2018) Figure Example of Health and Medical Industry Figure Global Advertising for Health and Medical Industry Sales and Growth Rate (2013-2018) Figure Example of Commercial and Personal Services Figure Global Advertising for Commercial and Personal Services Sales and Growth Rate (2013-2018) Figure Example of Consumer Goods Figure Global Advertising for Consumer Goods Sales and Growth Rate (2013-2018) Table Global Advertising Sales by Application (2013-2018) Table Global Advertising Sales Market Share by Application (2013-2018) Figure Global Advertising Sales Market Share by Application in 2018 Table Leading Consumers of Advertising by Application in 2018 Figure Example of Direct Channel Figure Global Advertising for Direct Channel Sales and Growth Rate (2013-2018) Figure Example of Distribution Channel Figure Global Advertising for Distribution Channel Sales and Growth Rate (2013-2018) Table Global Advertising Sales by Sales Channel (2013-2018) Table Global Advertising Sales Market Share by Sales Channel (2013-2018) Figure Global Advertising Sales Market Share by Sales Channel in 2018 Table Leading Distributors/Dealers of Advertising by Sales Channel in 2018 Table Global Advertising Market Size and CAGR by Region (2013-2028) Table Global Advertising Sales by Region (2013-2018) Table Global Advertising Sales Market Share by Region (2013-2018) Figure Global Advertising Sales Market Share by Region in 2018 Table Global Advertising Revenue (Million $) by Region (2013-2018) Table Global Advertising Revenue Market Share by Region (2013-2018) Figure Global Advertising Revenue Market Share by Region in 2018 Table North America Advertising Sales by Country (2013-2018) Figure North America Advertising Sales Market Share by Country (2013-2018) Table North America Advertising Revenue by Country (2013-2018) Figure North America Advertising Revenue Market Share by Country (2013-2018) Figure North America Advertising Sales Market Share by Type in 2018 Figure North America Advertising Sales Market Share by Application in 2018 Figure United States Advertising Sales and Growth Rate (2013-2018) Figure United States Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Canada Advertising Sales and Growth Rate (2013-2018) Figure Canada Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Mexico Advertising Sales and Growth Rate (2013-2018) Figure Mexico Advertising Revenue (Million $) and Growth Rate (2013-2018) Table Europe Advertising Sales by Country (2013-2018) Figure Europe Advertising Sales Market Share by Country (2013-2018) Table Europe Advertising Revenue by Country (2013-2018) Figure Europe Advertising Revenue Market Share by Country (2013-2018) Figure Europe Advertising Sales Market Share by Type in 2018 Figure Europe Advertising Sales Market Share by Application in 2018 Figure Germany Advertising Sales and Growth Rate (2013-2018) Figure Germany Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure UK Advertising Sales and Growth Rate (2013-2018) Figure UK Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure France Advertising Sales and Growth Rate (2013-2018) Figure France Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Italy Advertising Sales and Growth Rate (2013-2018) Figure Italy Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Russia Advertising Sales and Growth Rate (2013-2018) Figure Russia Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Spain Advertising Sales and Growth Rate (2013-2018) Figure Spain Advertising Revenue (Million $) and Growth Rate (2013-2018) Table Asia-Pacific Advertising Sales by Country (2013-2018) Figure Asia-Pacific Advertising Sales Market Share by Country (2013-2018) Table Asia-Pacific Advertising Revenue by Country (2013-2018) Figure Asia-Pacific Advertising Revenue Market Share by Country (2013-2018) Figure Asia-Pacific Advertising Sales Market Share by Type in 2018 Figure Asia-Pacific Advertising Sales Market Share by Application in 2018 Figure China Advertising Sales and Growth Rate (2013-2018) Figure China Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Japan Advertising Sales and Growth Rate (2013-2018) Figure Japan Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Korea Advertising Sales and Growth Rate (2013-2018) Figure Korea Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure India Advertising Sales and Growth Rate (2013-2018) Figure India Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Southeast Asia Advertising Sales and Growth Rate (2013-2018) Figure Southeast Asia Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Australia Advertising Sales and Growth Rate (2013-2018) Figure Australia Advertising Revenue (Million $) and Growth Rate (2013-2018) Table South America Advertising Sales by Country (2013-2018) Figure South America Advertising Sales Market Share by Country (2013-2018) Table South America Advertising Revenue by Country (2013-2018) Figure South America Advertising Revenue Market Share by Country (2013-2018) Figure South America Advertising Sales Market Share by Type in 2018 Figure South America Advertising Sales Market Share by Application in 2018 Figure Brazil Advertising Sales and Growth Rate (2013-2018) Figure Brazil Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Argentina Advertising Sales and Growth Rate (2013-2018) Figure Argentina Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Colombia Advertising Sales and Growth Rate (2013-2018) Figure Colombia Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Chile Advertising Sales and Growth Rate (2013-2018) Figure Chile Advertising Revenue (Million $) and Growth Rate (2013-2018) Table Middle East & Africa Advertising Sales by Country (2013-2018) Figure Middle East & Africa Advertising Sales Market Share by Country (2013-2018) Table Middle East & Africa Advertising Revenue by Country (2013-2018) Figure Middle East & Africa Advertising Revenue Market Share by Country (2013-2018) Figure Middle East & Africa Advertising Sales Market Share by Type in 2018 Figure Middle East & Africa Advertising Sales Market Share by Application in 2018 Figure Egypt Advertising Sales and Growth Rate (2013-2018) Figure Egypt Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Saudi Arabia Advertising Sales and Growth Rate (2013-2018) Figure Saudi Arabia Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure South Africa Advertising Sales and Growth Rate (2013-2018) Figure South Africa Advertising Revenue (Million $) and Growth Rate (2013-2018) Figure Nigeria Advertising Sales and Growth Rate (2013-2018) Figure Nigeria Advertising Revenue (Million $) and Growth Rate (2013-2018) Table Company Snapshot of WPP Table Advertising Introduction of WPP Table Advertising Sales, Price, Revenue, Gross Margin and Market Share of WPP (2016-2018) Table Industrial Chain of Advertising Table Manufacturing Cost Structure of Advertising Table General Manufacturing Process of Advertising Table Leading Distributors/Dealers of Advertising Table Leading Consumers of Advertising Figure Global Advertising Sales and Growth Rate Forecast (2019-2028) Figure Global Advertising Revenue and Growth Rate Forecast (2019-2028) Table Global Advertising Market Size and CAGR Forecast by Region (2019-2028) Table Global Advertising Market Size and CAGR Forecast by Type (2019-2028) Table Global Advertising Market Size and CAGR Forecast by Application (2019-2028) Table Global Advertising Market Size and CAGR Forecast by Sales Channel (2019-2028)

WPP Omnicom Group Dentsu Inc. PublicisGroupe IPG Havas SA Focus Media Group AVIC Culture Co.,Ltd. Guangdong Advertising Co., Ltd. Bluefocus Communication Group Co., Ltd. SiMei Media Yinlimedia Hunan TV and Broadcast Intermediary Co., Ltd. Guangdong Guangzhou Daily Media Co., Ltd. Beijing Bashi Media Co., Ltd. Dahe Group China Television Media Spearhead Integrated Marketing Communication Group Shanghai Xinhua Media Co., Ltd. Chengdu B-ray Media Co., Ltd.