1. MARKET INTRODUCTION 1.1 Market Definition 15 1.2 Objective of the Study 15 1.3 Limitation 15 1.4 Stakeholders 16 1.5 Currency used in the Report 16 1.6 Scope of the study of Asia-Pacific AI in Education 16 2. RESEARCH METHODOLOGY 17 2.1 Research Methodology for Asia-Pacific AI in Education Market Study 17 2.1.1 Main objective of the AI in education sector Market Study 18 3. REGULATORY FRAMEWORK 19 3.1 General Overview 19 3.1.1 Comparison of Regulation in Education Sector, in Asian Countries 19 3.1.1.1 Australia Regulatory Framework for AI in Education Sector 19 3.1.1.2 Singapore Regulatory Framework for AI in Education Sector 20 3.1.1.3 China Regulatory Framework for AI in Education Sector 21 3.1.1.4 India Regulatory Framework for AI in Education Sector 21 3.1.1.5 Japan Regulatory Framework for AI in Education Sector 22 3.1.1.6 Rest of APAC Region Regulatory Framework for AI in Education 24 4. INDUSTRY PERFORMANCE 25 5. EXECUTIVE SUMMARY 26 6. MARKET OVERVIEW 28 6.1 Introduction 28 6.2 Market Dynamics 28 6.2.1 Market Drivers 29 6.2.1.1 Increasing Investment in AI and Education Technology 29 6.2.1.2 Growing Integration of Technology in Learning Process 29 6.2.1.3 Rising Adoption of Cloud-Based Services 30 6.2.2 Market Restraints 31 6.2.2.1 Slow Digitalization Rate Affecting the Adoption of the AI Technology 31 6.2.2.2 Data Safety & Security Issues 32 6.2.2.3 Lack of skilled professionals 34 6.2.3 Trends in AI in Education 34 6.2.3.1 Personalized Learning 34 6.2.3.2 AI Virtual Learning Assistant 35 6.2.3.3 Student support beyond the classroom 36 6.2.3.4 Automation of Admin Tasks with AI 37 6.2.4 Opportunity 38 6.2.4.1 Growing Demand of the AI Technology for Enhancing Education Systems 38 6.2.4.2 Increasing Investments in the Education Sector 39 7. KEY MARKET INDICATORS 41 7.1 General Overview 41 7.1.1 Demand and Supply Side Analysis 41 7.1.1.1 Demand Side Analysis 41 7.1.1.1.1 India 41 7.1.1.1.2 Japan 42 7.1.1.1.3 Singapore 42 7.1.1.2 Supply Side Analysis 44 7.1.1.3 Top Winning Strategies 45 7.1.1.3.1 Top Product launches 45 7.1.1.3.2 Top Investments 46 7.1.1.3.3 Top Acquisition and Collaborations 46 7.1.1.3.4 Top Innovative Startups 47 8. MARKET INSIGHTS, BY TECHNOLOGY 49 8.1 General Overview 49 8.1.1 Machine Learning 50 8.1.2 Deep Learning 51 8.1.3 Neural Network 53 8.1.4 Natural Language Processing 53 9. MARKET INSIGHTS BY COMPONENT 55 9.1 General Overview 55 9.1.1 Software 56 9.1.2 Services 57 9.1.3 Hardware 58 10. MARKET INSIGHTS BY END-USERS 59 10.1 General Overview 59 10.1.1 Pre- School Educational Institutions 60 10.1.2 K-12 Educational Institutions 62 10.1.3 Higher Educational Institutions 63 11. MARKET INSIGHTS BY COUNTRY 65 11.1 General Overview 65 11.2 China AI in Education Market (2018-2025) 66 11.2.1 China AI in Education Market, by Technology 67 11.2.2 China AI in Education Market by Components 68 11.2.3 China AI in Education Market by End-User 68 11.3 Japan AI in Education Market (2018-2025) 69 11.3.1 Japan AI in Education Market, by Technology 70 11.3.2 Japan AI in Education Market by Components 70 11.3.3 Japan AI in Education Market by End-User 71 11.4 India AI in Education Market (2018-2025) 71 11.4.1 India AI in Education Market, by Technology 72 11.4.2 India AI in Education Market by Components 73 11.4.3 India AI in Education Market by End-User 73 11.5 Singapore AI in Education Market (2018-2025) 74 11.5.1 Singapore AI in Education Market, by Technology 76 11.5.2 Singapore AI in Education Market by Components 76 11.5.3 Singapore AI in Education Market by End-User 77 11.6 Australia AI in Education Market (2018-2025) 77 11.6.1 Australia AI in Education Market, by Technology 80 11.6.2 Australia AI in Education Market by Components 81 11.6.3 Australia AI in Education Market by End-User 81 11.7 Rest of APAC AI in Education Market (2018-2025) 82 11.7.1 Rest of APAC AI in Education Market, by Technology 83 11.7.2 Rest of APAC AI in Education Market by Components 83 11.7.3 Rest of APAC AI in Education Market by End-User 84 12. PRIMARY FINDINGS, INTERPRETATION AND RECOMENDATIONS 85 12.1 Descriptive Analysis 85 12.1.1 Demographic Profile 85 12.1.2 Trend Analysis 87 12.2 Inferential Analysis 90 12.2.1 Correlation Analysis 90 12.2.2 Regression Analysis 91 12.3 Summary 93 12.4 Recommendations 94 13. COMPETITIVE SCENARIO 96 13.1 Porter’s Five Forces Analysis 96 13.1.1 Bargaining power of Buyer 96 13.1.2 Bargaining power of Supplier 97 13.1.3 Threat of new entrants 97 13.1.4 Availability of Substitute 98 13.1.5 Industry Rivalry 98 13.2 AI in Education Market Share Analysis, 2018 99 14. TOP COMPANY PROFILES 101 14.1 Microsoft Corporation 101 14.1.1 Key Facts 101 14.1.2 Business Description 101 14.1.3 Key Product/Services Offerings 102 14.1.4 Growth Strategy 102 14.1.5 Microsoft in Education Sector 102 14.1.6 SWOT Analysis 104 14.1.7 Key Financials 104 14.1.7.1 Revenue Split, by Region and Segment 105 14.1.8 Recent Developments 106 14.1.8.1 Product Launches 106 14.1.8.2 Partnerships (Strategic Alliance) 107 14.1.8.3 Business Expansions and Investments 108 14.2 IBM Corporation 108 14.2.1 Key Facts 108 14.2.2 Business Description 109 14.2.3 Key Product/Services Offerings 110 14.2.4 Growth Strategy 110 14.2.5 IBM in Education sector 110 14.2.6 SWOT Analysis 112 14.2.7 Key Financials 112 14.2.7.1 Revenue Split, by Region and Segment 113 14.2.8 Recent Developments 114 14.2.8.1 Product Launches 114 14.2.8.2 Partnership (Strategic Alliance) 115 14.2.8.3 Business Expansion and Investment 116 14.2.8.4 Merger and Acquisition 116 14.3 Google Inc. 117 14.3.1 Key Facts 117 14.3.2 Business Description 117 14.3.3 Key Product/Services Offerings 118 14.3.4 Growth Strategy 118 14.3.1 Google in Education Sector 118 14.3.1.1 Some Initiative by Google For Education Sector 119 14.3.2 SWOT Analysis 119 14.3.3 Key Financials 120 14.3.3.1 Revenue Split, by Region and Segment 121 14.3.4 Recent Developments 122 14.3.4.1 Product Launches 122 14.3.4.2 Partnership (Strategic Alliance) 122 14.3.4.3 Business Expansion and Investment 123 14.3.4.4 Google Mergers and Acquisition 123 14.4 SAP SE 124 14.4.1 Key Facts 124 14.4.2 Business Description 124 14.4.3 Key Product/Services Offerings 125 14.4.4 Growth Strategy 125 14.4.5 SWOT Analysis 126 14.4.6 Key Financials 126 14.4.6.1 Revenue Split, by Region and Segment 127 14.4.7 Recent Developments 128 14.4.7.1 Product Launches 128 14.4.7.2 Partnership (Strategic Alliance) 128 14.4.7.3 Business Expansion and Investment 129 14.4.7.4 Mergers and Acquisition 129 14.5 AT&T Inc. 130 14.5.1 Key Facts 130 14.5.2 Business Description 130 14.5.3 Key Product/Services Offerings 131 14.5.4 Growth Strategy 131 14.5.5 AT&T Aspire- The education hand 131 14.5.6 SWOT Analysis 133 14.5.7 Key Financials 133 14.5.7.1 Revenue Split, by Region and Segment 134 14.5.8 Recent Developments 135 14.5.8.1 Product Launch 135 14.5.8.2 Partnership (Strategic Alliance) 136 14.5.8.3 Business Expansion and Investments 136 14.6 Siemens AG 137 14.6.1 Key Facts 137 14.6.2 Business Description 137 14.6.3 Key Product/Services Offerings 137 14.6.4 Growth Strategy 138 14.6.5 Siemens in Education sector 138 14.6.6 SWOT Analysis 139 14.6.7 Key Financials 139 14.6.7.1 Revenue Split, by Region and Segment 141 14.6.8 Recent Developments 141 14.6.8.1 Product Launch 141 14.6.8.2 Digitalization Concept of SCE Initiative 141 14.7 Samsung Electronics Co., Ltd 143 14.7.1 Key Facts 143 14.7.2 Business Description 143 14.7.3 Key Product/Services Offerings 144 14.7.4 Growth Strategy 145 14.7.5 Samsung Educational Solutions 145 14.7.5.1 Samsung Goal for Education Sector 145 14.7.5.2 Products for Education Sector 146 14.7.5.3 Resources for Education 146 14.7.6 SWOT Analysis 147 14.7.7 Key Financials 147 14.7.7.1 Revenue Split, by Region and Segment 148 14.7.8 Recent Developments 150 14.7.8.1 Product Launches 150 14.7.8.2 Partnership (Strategic Alliance) 150 14.7.8.3 Business Expansion and Investment 151 14.8 Next IT Corporation 152 14.8.1 Key Facts 152 14.8.2 Business Description 152 14.8.3 Key Product/Services Offerings 152 14.8.4 Growth Strategy 153 14.8.5 SWOT Analysis 153 14.8.6 Recent Developments 154 14.8.6.1 Next IT Product Launches 154 14.8.6.2 Partnership (Strategic Alliance) 154 14.9 General Electric Company 155 14.9.1 Key Facts 155 14.9.2 Business Description 155 14.9.3 Key Product/Services Offerings 156 14.9.4 Growth Strategy 156 14.9.4.1 Financial Aspects and Strategy 156 14.9.1 GE Additive Education Program 157 14.9.2 SWOT Analysis 157 14.9.3 Key Financials 158 14.9.3.1 Revenue Split, by Region and Segment 159 14.9.4 Recent Developments 160 14.9.4.1 Product Launches 160 14.9.4.2 Partnerships (Strategic Alliance) 160 14.9.4.3 Business Expansions and Investment 160 14.10 Qualcomm Incorporated 162 14.10.1 Key Facts 162 14.10.2 Business Description 162 14.10.3 Key Product/Services Offerings 163 14.10.4 Growth Strategy 163 14.10.4.1 Education as a part of Strategy 164 14.10.1 Thinkabit Lab- The Education Sector Initiative 164 14.10.2 SWOT Analysis 165 14.10.3 Key Financials 166 14.10.3.1 Revenue Split, by Region and Segment 167 14.10.4 Recent Developments 168 14.10.4.1 Product Launches 168 14.10.4.2 Business Expansions and Investment 168

FIG. 1 Scope of the study of Asia-Pacific AI in Education 16 FIG. 2 Research Methodology for the Study of Asia-Pacific AI in Education Market 17 FIG. 3 Artificial Intelligence Development Phases in Japan 23 FIG. 4 Asia-Pacific AI in Education Market Size, 2018-2025 (US$ million) 27 FIG. 5 Market Dynamics of AI in Education Sector 28 FIG. 6 Characteristics of AI in Education Sector 30 FIG. 7 Asia-Pacific Subscriber and Mobile Internet Penetration, Comparison with World, 2017 31 FIG. 8 Mobile penetration in the 10 largest countries by population 2017 and 2025 32 FIG. 9 Estimated outage and Cost of breach in APJC 33 FIG. 10 Number of daily security alerts in APJC and Compared with World 33 FIG. 11 Student-teacher ratio for Primary Education in Major Asian Countries, 2015 34 FIG. 12 Value Addition by AI in Education 37 FIG. 13 Problems of Education Sector and Solutions Provided By AI 38 FIG. 14 Asia-Pacific AI in Education Market Share, by Technology, 2018 & 2025 (%) 49 FIG. 15 Learning Management System for Deep Learning 52 FIG. 16 Asia-Pacific AI in Education Market Share, by Component, 2018 & 2025 (%) 55 FIG. 17 Asia-Pacific AI in Education Market Size, by Component, 2018-25 (US$ million) 55 FIG. 18 Asia-Pacific AI in Education Market Share, by End-Users, 2018 & 2025 (%) 59 FIG. 19 Top Areas of implementation of AI in Education 60 FIG. 20 Top Applications of AI in Education sector 63 FIG. 21 AI Tools Available in Higher Education Market 64 FIG. 22 Asia-Pacific AI in Education Market Share, by Country, 2018 & 2025 (%) 65 FIG. 23 Targets Outlined in State Council’s AI Plan 66 FIG. 24 China AI in Education Sector Market Size, 2018-2025 (US$ million) 67 FIG. 25 China AI in Education Market Size, by Component, 2018-25 (US$ million) 68 FIG. 26 Japan AI in Education Sector Market Size, 2018-2025 (US$ million) 69 FIG. 27 Japan AI in Education Market Size, by Component, 2018-25 (US$ million) 70 FIG. 28 India AI in Education Sector Market Size, 2018-2025 (US$ million) 72 FIG. 29 India AI in Education Market Size, by Component, 2018-25 (US$ million) 73 FIG. 30 Singapore AI in Education Sector Market Size, 2018-2025 (US$ million) 75 FIG. 31 Singapore AI in Education Market Size, by Component, 2018-25 (US$ million) 76 FIG. 32 Increasing Impact of AI in Education Sector 78 FIG. 33 Top Applications of AI in Education in Australia 79 FIG. 34 Australia AI in Education Sector Market Size, 2018-2025 (US$ million) 80 FIG. 35 Australia AI in Education Market Size, by Component, 2018-25 (US$ million) 81 FIG. 36 Rest of APAC AI in Education Sector Market Size, 2018-2025 (US$ million) 82 FIG. 37 Rest of APAC AI in Education Market Size, by Component, 2018-25 (US$ million) 83 FIG. 38 Gender of the respondents of primary analysis 85 FIG. 39 Porter’s Five forces analysis of AI in Education Market 96 FIG. 40 Global AI in Education Market Share, by Company, 2018 99 FIG. 41 STEM apps in Microsoft Store 103 FIG. 42 Microsoft Corp., SWOT Analysis 104 FIG. 43 Key Financials of Microsoft Corp. 104 FIG. 44 Microsoft Revenue Split, 2018 105 FIG. 45 IBM Corporation, SWOT Analysis 112 FIG. 46 Key Financials of IBM Corporation 112 FIG. 47 IBM Corporation Revenue Split, 2018 113 FIG. 48 Google Inc, SWOT Analysis 119 FIG. 49 Key Financials of Google Inc 120 FIG. 50 Google (Alphabet Inc.) Revenue Split, 2018 121 FIG. 51 SAP SE, SWOT Analysis 126 FIG. 52 Key Financials of SAP SE 126 FIG. 53 SAP SE, Revenue Split, 2018 127 FIG. 54 AT&T Inc. Aspire Education 132 FIG. 55 AT&T Inc., SWOT Analysis 133 FIG. 56 Key Financials of AT&T Inc. 133 FIG. 57 AT&T, Revenue Split, 2018 134 FIG. 58 Siemens AG, SWOT Analysis 139 FIG. 59 Key Financials of Siemens AG 139 FIG. 60 Siemens AG, Revenue Split, 2017 141 FIG. 61 Digitalization Concept of SCE Initiative 141 FIG. 62 Samsung Products for Education Sector 146 FIG. 63 Samsung Electronics, SWOT Analysis 147 FIG. 64 Key Financials of Samsung 147 FIG. 65 Samsung Electronics, Revenue Split, 2018 148 FIG. 66 Next IT, SWOT Analysis 153 FIG. 67 General Electric, SWOT Analysis 157 FIG. 68 Key Financials of General Electric 158 FIG. 69 General Electric, Revenue Split, 2018 159 FIG. 70 Qualcomm Projects in Education Sector Under Wireless Reach Initiative 164 FIG. 71 Aspects explored by students in Thinkabit Lab 165 FIG. 72 Qualcomm Incorporated SWOT Analysis 165 FIG. 73 Key Financials of Qualcomm 166 FIG. 74 Qualcomm Incorporated Revenue Split, 2018 167TABLE 1 Education Sector Regulations in Asian countries 18 TABLE 2 List of personalised learning tools prevalent in Asia-Pacific 34 TABLE 3 List of Company Offering AI powered virtual assistance products in Asia-Pacific 35 TABLE 4 List of AI powered Education Platforms 35 TABLE 5 Major Investments in Education sector in Asia-Pacific region, by Country 38 TABLE 6 Considerations for investing in education 39 TABLE 7 Number of University Students 41 TABLE 8 Enrolment in Higher Degree Courses by Type Of Course, Annual 41 TABLE 9 Share of online education and app-based education in China 42 TABLE 10 List of Innovative Start-Up in Education Sector in Asia-Pacific Region 46 TABLE 11 APAC Market Size by Technology, US$ Million (2019-2025) 48 TABLE 12 APAC Machine Learning Market Size by Technology, US$ Million (2019-2025) 50 TABLE 13 APAC Deep Learning Market Size by Technology, US$ Million (2019-2025) 51 TABLE 14 APAC Neural Network Market Size by Technology, US$ Million (2019-2025) 52 TABLE 15 APAC Natural Language Processing Market Size by Technology, US$ Million (2019-2025) 53 TABLE 16 APAC Software Market Size by Component, US$ Million (2019-2025) 55 TABLE 17 APAC Services Market Size by Component, US$ Million (2019-2025) 56 TABLE 18 APAC Hardware Market Size by Component, US$ Million (2019-2025) 57 TABLE 19 Asia-Pacific AI in Education Market, By End User (USD Million) 58 TABLE 20 List of apps for kids in Preschool 60 TABLE 21 Asia-Pacific Pre-K AI in Education Market, By Region (USD Million) 60 TABLE 22 Asia-Pacific AI Application in K-12 Education Institutes, by Country, 2018-25 (US$ million) 61 TABLE 23 Asia-Pacific AI in Higher Educational Institutions Market, by Country, 2018-25 (US$ million) 63 TABLE 24 APAC Market Size by Country, US$ Million (2019-2025) 64 TABLE 25 China AI in Education Market, By Technology, (USD Million) 66 TABLE 26 China AI in Education Market, By End- User, (USD Million) 67 TABLE 27 Japan AI in Education Market Size, by Technology 2018-2025 (US$ million) 69 TABLE 28 Japan AI in Education Market, By End User (USD Million) 70 TABLE 29 India AI in Education Market, By Technology, (USD Million) 71 TABLE 30 India AI in Education Market, By End- User, (USD Million) 72 TABLE 31 Singapore AI in Education Market Size, by Technology 2018-2025 (US$ million) 75 TABLE 32 Singapore AI in Education Market, By End User (USD Million) 76 TABLE 33 Australia AI in Education Market, By Technology, (USD Million) 79 TABLE 34 Australia AI in Education Market, By End- User, (USD Million) 80 TABLE 35 Rest of APAC AI in Education Market Size, by Technology 2018-2025 (US$ million) 82 TABLE 36 Rest of APAC AI in Education Market, By End User (USD Million) 83 TABLE 37 Institution and Challenge of Vulnerable to Issues of Data breach 86 TABLE 38 Institution and Struggles of Teachers Cross Tabulation 86 TABLE 39 Institution and Challenge of Diminishing Social Learning Cross Tabulation 87 TABLE 40 Institution and Challenge of High Cost of AI Cross Tabulation 87 TABLE 41 Institution and Challenge of Trust Issues of Teachers and Parents Cross Tabulation 88 TABLE 42 Institution and Challenge of Dependence on Training Data Cross Tabulation 88 TABLE 43 Correlation table depicting correlation between dependent and Independent Variables 89 TABLE 44 Model Summary 90 TABLE 45 ANOVA 91 TABLE 46 Regression Coefficient 91 TABLE 47 Microsoft Corporation Key Facts 100 TABLE 48 Product segmentation of Microsoft Corp. 101 TABLE 49 Microsoft Corp. Growth Strategy 101 TABLE 50 Microsoft Product Launches 105 TABLE 51 Microsoft Partnerships 106 TABLE 52 Microsoft Business Expansions and Investments 107 TABLE 53 IBM Corporation Key Facts 107 TABLE 54 Product segmentation of IBM Corporation 109 TABLE 55 IBM Corporation Growth Strategy 109 TABLE 56 IBM Product Launches 113 TABLE 57 IBM Partnerships 114 TABLE 58 IBM Business Expansion and Investment 115 TABLE 59 IBM Business Expansion and Investment 115 TABLE 60 Google Inc. Key Facts 116 TABLE 61 Product segmentation of Google Inc. 117 TABLE 62 Google Growth Strategy 117 TABLE 63 Google Product Launch 121 TABLE 64 Google Partnership 121 TABLE 65 Google Business Expansion and Investment 122 TABLE 66 Google Mergers and Acquisitions 122 TABLE 67 SAP SE Key Facts 123 TABLE 68 Product segmentation of SAP SE 124 TABLE 69 SAP SE Growth Strategy 124 TABLE 70 SAP SE Product Launches 127 TABLE 71 SAP SE Partnership 127 TABLE 72 SAP SE Business Expansion and Investments 128 TABLE 73 SAP SE Merger and Acquisition 128 TABLE 74 AT&T Inc. Key Facts 129 TABLE 75 Product segmentation of AT&T Inc. 130 TABLE 76 AT&T Inc. Growth Strategy 130 TABLE 77 AT&T Product Launches 134 TABLE 78 AT&T Partnerships 135 TABLE 79 AT&T Business Expansion and Investment 135 TABLE 80 Siemens AG Key Facts 136 TABLE 81 Product segmentation of Philips 136 TABLE 82 Siemens AG Growth Strategy 137 TABLE 83 Siemens Product Launches 140 TABLE 84 Samsung Electronics Key Facts 142 TABLE 85 Product segmentation of Samsung Electronics 143 TABLE 86 Samsung Electronic Growth Strategy 144 TABLE 87 Samsung Product Launches 149 TABLE 88 Samsung Partnership 149 TABLE 89 Samsung Business Expansion and Investments 150 TABLE 90 Next IT Corporation Inc Key Facts 151 TABLE 91 Product segmentation of Next IT Corporation 151 TABLE 92 Next IT Growth Strategy 152 TABLE 93 Next IT Product Launches 153 TABLE 94 Next IT Partnerships 153 TABLE 95 General Electric Company Key Facts 154 TABLE 96 Product Segmentation of General Electric 155 TABLE 97 General Electric Growth Strategy 155 TABLE 98 General Electric Product Launches 159 TABLE 99 General Electric Partnerships 159 TABLE 100 General Electric Business Expansions and Investments 159 TABLE 101 Qualcomm Incorporated Key Facts 161 TABLE 102 Product segmentation of Qualcomm Incorporated 162 TABLE 103 Qualcomm Incorporated Growth Strategy 162 TABLE 104 Qualcomm Incorporated Product Launches 167 TABLE 105 Qualcomm Incorporated Business Expansion and Investment 167

SAP SE, Microsoft Corporation, IBM, Google Inc., AT&T Inc., Siemens AG, Samsung Electronics Co., Ltd, Next IT Corporation, General Electric Company, Qualcomm Incorporated