PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: CUSTOMER LANDSCAPE PART 07: MARKET SEGMENTATION BY END-USER Market segmentation by end-user Comparison by end-user Transportation - Market size and forecast 2018-2023 Retail - Market size and forecast 2018-2023 BFSI - Market size and forecast 2018-2023 Media and entertainment - Market size and forecast 2018-2023 Telecommunications - Market size and forecast 2018-2023 Other end-users - Market size and forecast 2018-2023 Market opportunity by end-user PART 08: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 APAC - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS AI-based location analytics Rise in IoT and need for real-time location analytics Growing popularity of location-based gaming PART 12: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Alteryx Inc. Cisco Systems Inc. Environmental Systems Research Institute Inc. Gravy Analytics Inc. IBM Corp. inMarket Media LLC Oracle Corp. Pitney Bowes Inc. Salesforce.com Inc. SAS Institute Inc. PART 14: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Vendor product offerings Exhibit 02: Global information technology (IT) software market Exhibit 03: Segments of global information technology (IT) software market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Customer landscape Exhibit 19: End-user - Market share 2018-2023 (%) Exhibit 20: Comparison by end-user Exhibit 21: Transportation - Market size and forecast 2018-2023 ($ millions) Exhibit 22: Transportation - Year-over-year growth 2019-2023 (%) Exhibit 23: Retail - Market size and forecast 2018-2023 ($ millions) Exhibit 24: Retail - Year-over-year growth 2019-2023 (%) Exhibit 25: BFSI - Market size and forecast 2018-2023 ($ millions) Exhibit 26: BFSI - Year-over-year growth 2019-2023 (%) Exhibit 27: Media and entertainment - Market size and forecast 2018-2023 ($ millions) Exhibit 28: Media and entertainment - Year-over-year growth 2019-2023 (%) Exhibit 29: Telecommunications - Market size and forecast 2018-2023 ($ millions) Exhibit 30: Telecommunications - Year-over-year growth 2019-2023 (%) Exhibit 31: Other end-users - Market size and forecast 2018-2023 ($ millions) Exhibit 32: Other end-users - Year-over-year growth 2019-2023 (%) Exhibit 33: Market opportunity by end-user Exhibit 34: Market share by geography 2018-2023 (%) Exhibit 35: Geographic comparison Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: North America - Year-over-year growth 2019-2023 (%) Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 39: Europe - Year-over-year growth 2019-2023 (%) Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 41: APAC - Year-over-year growth 2019-2023 (%) Exhibit 42: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 43: MEA - Year-over-year growth 2019-2023 (%) Exhibit 44: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 45: South America - Year-over-year growth 2019-2023 (%) Exhibit 46: Key leading countries Exhibit 47: Market opportunity Exhibit 48: Impact of drivers and challenges Exhibit 49: Vendor landscape Exhibit 50: Landscape disruption Exhibit 51: Vendors covered Exhibit 52: Vendor classification Exhibit 53: Market positioning of vendors Exhibit 54: Alteryx Inc. - Vendor overview Exhibit 55: Alteryx Inc. - Product segments Exhibit 56: Alteryx Inc. - Organizational developments Exhibit 57: Alteryx Inc. - Geographic focus Exhibit 58: Alteryx Inc. - Key offerings Exhibit 59: Cisco Systems Inc. - Vendor overview Exhibit 60: Cisco Systems Inc. - Business segments Exhibit 61: Cisco Systems Inc. - Organizational developments Exhibit 62: Cisco Systems Inc. - Geographic focus Exhibit 63: Cisco Systems Inc. - Segment focus Exhibit 64: Cisco Systems Inc. - Key offerings Exhibit 65: Environmental Systems Research Institute Inc. - Vendor overview Exhibit 66: Environmental Systems Research Institute Inc. - Product segments Exhibit 67: Environmental Systems Research Institute Inc. - Organizational developments Exhibit 68: Environmental Systems Research Institute Inc. - Key offerings Exhibit 69: Gravy Analytics Inc. - Vendor overview Exhibit 70: Gravy Analytics Inc. - Product segments Exhibit 71: Gravy Analytics Inc. - Organizational developments Exhibit 72: Gravy Analytics Inc. - Key offerings Exhibit 73: IBM Corp. - Vendor overview Exhibit 74: IBM Corp. - Business segments Exhibit 75: IBM Corp. - Organizational developments Exhibit 76: IBM Corp. - Geographic focus Exhibit 77: IBM Corp. - Segment focus Exhibit 78: IBM Corp. - Key offerings Exhibit 79: inMarket Media LLC - Vendor overview Exhibit 80: inMarket Media LLC - Product segments Exhibit 81: inMarket Media LLC - Organizational developments Exhibit 82: inMarket Media LLC - Key offerings Exhibit 83: Oracle Corp. - Vendor overview Exhibit 84: Oracle Corp. - Business segments Exhibit 85: Oracle Corp. - Organizational developments Exhibit 86: Oracle Corp. - Geographic focus Exhibit 87: Oracle Corp. - Segment focus Exhibit 88: Oracle Corp. - Key offerings Exhibit 89: Pitney Bowes Inc. - Vendor overview Exhibit 90: Pitney Bowes Inc. - Business segments Exhibit 91: Pitney Bowes Inc. - Organizational developments Exhibit 92: Pitney Bowes Inc. - Geographic focus Exhibit 93: Pitney Bowes Inc. - Segment focus Exhibit 94: Pitney Bowes Inc. - Key offerings Exhibit 95: Salesforce.com Inc. - Vendor overview Exhibit 96: Salesforce.com Inc. - Product segments Exhibit 97: Salesforce.com Inc. - Organizational developments Exhibit 98: Salesforce.com Inc. - Geographic focus Exhibit 99: Salesforce.com Inc. - Key offerings Exhibit 100: SAS Institute Inc. - Vendor overview Exhibit 101: SAS Institute Inc. - Product segments Exhibit 102: SAS Institute Inc. - Organizational developments Exhibit 103: SAS Institute Inc. - Geographic focus Exhibit 104: SAS Institute Inc. - Key offerings Exhibit 105: Validation techniques employed for market sizing Exhibit 106: Definition of market positioning of vendors

Alteryx Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., Gravy Analytics Inc., IBM Corp., inMarket Media LLC, Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc.