1. MARKET INTRODUCTION 1.1 Market Definition 12 1.2 Objective of the Study 12 1.3 Limitation 12 1.4 Stakeholders 12 1.5 Currency used in the Report 13 2. RESEARCH METHODOLOGY OR ASSUMPTION 14 2.1 Secondary Data 14 2.1.1 Key Secondary Sources 14 2.2 Primary Data 14 2.2.1 Sampling Techniques & Data Collection Methods 14 2.2.2 Primary Participants 14 2.3 Key Market Indicators (Demand & Supply scenario) 14 2.3.1 Demand and Supply side Analysis 14 3. REGULATORY FRAMEWORK 16 3.1 General Overview 16 3.1.1 China Regulation for Automotive Head Up Display 16 3.1.2 Japan Regulation for Automotive Head Up Display 16 3.1.3 India Regulation for Automotive Head Up Display 16 3.1.4 Australia Regulation for Automotive Head Up Display 16 3.1.5 Singapore Regulation for Automotive Head Up Display 16 3.1.6 China Regulation for Automotive Head Up Display 17 3.1.7 Japan Regulation for Automotive Head Up Display 17 3.1.8 India Regulation for Automotive Head Up Display 17 3.1.9 Australia Regulation for Automotive Head Up Display 17 3.1.10 Singapore Regulation for Automotive Head Up Display 17 4. INDUSTRY PERFORMANCE 18 5. EXECUTIVE SUMMARY 20 6. MARKET OVERVIEW 22 6.1 Introduction 22 6.2 Market Dynamics 22 6.2.1 Market Drivers 22 6.2.1.1 Rising Disposable Income & Changing Lifestyle 22 6.2.1.2 Increasing Automotive Manufacturing 23 6.2.1.3 Strict Vehicle Safety Regulation 23 6.2.1.4 Increasing Penetration of Mobile information of technology (IoT) 23 6.2.2 Market Restraints 24 6.2.2.1 Existence of Counterfeit Market 24 6.2.2.2 Excessive cost of the technology 24 6.2.2.3 Evolution of Active Window Display technology 24 6.2.3 Opportunities in the Market 25 6.2.3.1 High Technology Adoption Rate 25 6.2.3.2 R&D in Display Technology 25 6.2.3.3 Rising sales of luxury and premium cars 25 7. MARKET INSIGHTS, BY PRODUCT 27 7.1 General Overview 27 7.1.1 Windshield HUD 28 7.1.2 Combiner HUD 29 8. MARKET INSIGHTS, BY TECHNOLOGY 31 8.1 General Overview 31 8.1.1 Conventional HUD 32 8.1.2 Augmented Reality HUD 33 9. MARKET INSIGHTS, BY SALES CHANNEL 35 9.1 General Overview 35 9.1.1 OEM 36 9.1.2 Aftermarket 37 10. MARKET INSIGHTS, BY VEHICLE TYPE 39 10.1 General Overview 39 10.1.1 Luxury Car Head-Up Display Market 40 10.1.2 Premium Car Head-Up Display Market 41 10.1.3 SUV’s Head-Up Display Market 42 11. MARKET INSIGHTS, BY COUNTRY 44 11.1 General Overview 44 11.1.1 Asia-Pacific Automotive Head-Up Display Market, by Country 45 11.1.1.1 China Automotive Head-Up Display Market 45 11.1.1.1.1 China Automotive Head-Up Display Market, by Product 46 11.1.1.1.2 China Automotive Head-Up Display Market, by Technology 46 11.1.1.1.3 China Automotive Head-Up Display Market, by Sales Channel 47 11.1.1.1.4 China Automotive Head-Up Display Market, by Vehicle Type 48 11.1.1.2 Japan Automotive Head-Up Display Market 48 11.1.1.2.1 Japan Automotive Head-Up Display Market, by Product 49 11.1.1.2.2 Japan Automotive Head-Up Display Market, by Technology 49 11.1.1.2.3 Japan Automotive Head-Up Display Market, by Sales Channel 50 11.1.1.2.4 Japan Automotive Head-Up Display Market, by Vehicle Type 52 11.1.1.3 India Automotive Head-Up Display Market 52 11.1.1.3.1 India Automotive Head-Up Display Market, by Product 54 11.1.1.3.2 India Automotive Head-Up Display Market, by Technology 54 11.1.1.3.3 India Automotive Head-Up Display Market, by Sales Channel 55 11.1.1.3.4 India Automotive Head-Up Display Market, by Vehicle Type 56 11.1.1.4 South Korea Automotive Head-Up Display Market 56 11.1.1.4.1 South Korea Automotive Head-Up Display Market, by Product 57 11.1.1.4.2 South Korea Automotive Head-Up Display Market, by Technology 57 11.1.1.4.3 South Korea Automotive Head-Up Display Market, by Sales Channel 58 11.1.1.4.4 South Korea Automotive Head-Up Display Market, by Vehicle Type 59 11.1.1.5 Singapore Automotive Head-Up Display Market 59 11.1.1.5.1 Singapore Automotive Head-Up Display Market, by Product 60 11.1.1.5.2 Singapore Automotive Head-Up Display Market, by Technology 60 11.1.1.5.3 Singapore Automotive Head-Up Display Market, by Sales Channel 61 11.1.1.5.4 Singapore Automotive Head-Up Display Market, by Vehicle Type 62 11.1.1.6 Australia Automotive Head-Up Display Market 62 11.1.1.6.1 Australia Automotive Head-Up Display Market, by Product 63 11.1.1.6.2 Australia Automotive Head-Up Display Market, by Technology 63 11.1.1.6.3 Australia Automotive Head-Up Display Market, by Sales Channel 64 11.1.1.6.4 Australia Automotive Head-Up Display Market, by Vehicle Type 65 11.1.1.7 Rest of APAC Automotive Head-Up Display Market 65 11.1.1.7.1 Rest of APAC Automotive Head-Up Display Market, by Product 66 11.1.1.7.2 Rest of APAC Automotive Head-Up Display Market, by Technology 66 11.1.1.7.3 Rest of APAC Automotive Head-Up Display Market, by Sales Channel 67 11.1.1.7.4 Rest of APAC Automotive Head-Up Display Market, by Vehicle Type 68 12. COMPETITIVE SCENARIO 69 12.1 Asia-Pacific Automotive Head-Up Display Market Share, by Key Players, 2017 69 13. COMPANY PROFILES 71 13.1 Visteon Corporation 71 13.1.1 Key Facts 71 13.1.2 Business Description 71 13.1.3 Key Product/Services Offerings 72 13.1.4 SWOT Analysis 72 13.1.5 Key Financials 73 13.1.5.1 Revenue Split 75 13.1.5.2 Financial Overview of Visteon Corporation 75 13.1.6 Recent developments 76 13.2 Harman International Industries, Inc. 77 13.2.1 Key Facts 77 13.2.2 Business Description 77 13.2.3 Key Product/Services Offerings 78 13.2.4 SWOT Analysis 78 13.2.5 Key Financials 79 13.2.6 Recent developments 80 13.3 Continental AG 81 13.3.1 Key Facts 81 13.3.2 Business Description 81 13.3.3 Key Product/Services Offerings 82 13.3.4 SWOT Analysis 83 13.3.5 Key Financials 83 13.3.5.1 Revenue Split 84 13.3.6 Recent developments 85 13.4 TomTom NV 86 13.4.1 Key Facts 86 13.4.2 Business Description 86 13.4.3 Key Product/Services Offerings 87 13.4.4 SWOT Analysis 88 13.4.5 Key Financials 88 13.4.5.1 Revenue Split 90 13.4.6 Recent developments 90 13.5 AUDI AG 91 13.5.1 Key Facts 91 13.5.2 Business Description 91 13.5.3 Key Product/Services Offerings 92 13.5.4 SWOT Analysis 92 13.5.5 Key Financials 93 13.5.5.1 Revenue Split 94 13.5.6 Recent developments 95 13.6 Daimler AG 96 13.6.1 Key Facts 96 13.6.2 Business Description 96 13.6.3 Key Product/Services Offerings 97 13.6.4 SWOT Analysis 98 13.6.5 Key Financials 98 13.6.5.1 Revenue Split 99 13.6.6 Recent developments 100 13.7 Robert Bosch GmbH 101 13.7.1 Key Facts 101 13.7.2 Business Description 101 13.7.3 Key Product/Services Offerings 102 13.7.4 SWOT Analysis 103 13.7.5 Key Financials 103 13.7.5.1 Revenue Split 104 13.7.6 Recent developments 105 13.8 Denso Corporation 106 13.8.1 Key Facts 106 13.8.2 Business Description 106 13.8.3 Key Product/Services Offerings 106 13.8.4 SWOT Analysis 107 13.8.5 Key Financials 108 13.8.5.1 Revenue Split 109 13.8.6 Recent developments 111 13.9 Aptiv Plc 112 13.9.1 Key Facts 112 13.9.2 Business Description 112 13.9.3 Key Product/Services Offerings 113 13.9.4 SWOT Analysis 114 13.9.5 Key Financials 114 13.9.5.1 Revenue Split 115 13.9.6 Recent developments 116 13.10 Yazaki Corporation 117 13.10.1 Key Facts 117 13.10.2 Business Description 117 13.10.3 Key Product/Services Offerings 118 13.10.4 SWOT Analysis 118 13.10.5 Key Financials 119 13.10.6 Recent developments 119

FIG. 1 Asia-Pacific Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 21 FIG. 2 Number of Premium Cars In Different Regions (2012&2020) 26 FIG. 3 Asia-Pacific Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 27 FIG. 4 Asia-Pacific Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 27 FIG. 5 Asia-Pacific Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 29 FIG. 6 Asia-Pacific Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 30 FIG. 7 Asia-Pacific Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 31 FIG. 8 Asia-Pacific Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 31 FIG. 9 Asia-Pacific Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 33 FIG. 10 Asia-Pacific Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 34 FIG. 11 Asia-Pacific Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 35 FIG. 12 Asia-Pacific Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 35 FIG. 13 Asia-Pacific OEM’s Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 36 FIG. 14 Asia-Pacific Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 37 FIG. 15 Asia-Pacific Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 39 FIG. 16 Asia-Pacific Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 39 FIG. 17 Asia-Pacific Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 41 FIG. 18 Asia-Pacific Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 42 FIG. 19 Asia-Pacific SUV’s Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 43 FIG. 20 Asia-Pacific Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 44 FIG. 21 Asia-Pacific Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 45 FIG. 22 China Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 46 FIG. 23 China Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 46 FIG. 24 China Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 47 FIG. 25 China Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 48 FIG. 26 Japan Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 49 FIG. 27 Japan Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 50 FIG. 28 Japan Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 50 FIG. 29 Japan Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 52 FIG. 30 India Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 54 FIG. 31 India Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 54 FIG. 32 India Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 55 FIG. 33 India Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 56 FIG. 34 South Korea Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 57 FIG. 35 South Korea Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 57 FIG. 36 South Korea Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 58 FIG. 37 South Korea Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 59 FIG. 38 Singapore Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 60 FIG. 39 Singapore Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 60 FIG. 40 Singapore Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 61 FIG. 41 Singapore Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 62 FIG. 42 Australia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 63 FIG. 43 Australia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 63 FIG. 44 Australia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 64 FIG. 45 Australia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 65 FIG. 46 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 66 FIG. 47 Rest of APAC Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 66 FIG. 48 Rest of APAC Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 67 FIG. 49 Rest of APAC Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 68 FIG. 50 Asia-Pacific Automotive Head-Up Display Market Share, by Company 2017 69 FIG. 51 Visteon Corporation, SWOT Analysis 73 FIG. 52 Key Financials of Visteon Corporation 73 FIG. 53 Visteon Corporation Revenue Split, 2018 75 FIG. 54 Harman International, SWOT Analysis 78 FIG. 55 Key Financials of Harman International 79 FIG. 56 Continental, SWOT Analysis 83 FIG. 57 Key Financials of Continental AG 83 FIG. 58 Continental AG Revenue Split, 2018 84 FIG. 59 TomTom, SWOT Analysis 88 FIG. 60 Key Financials of TomTom 88 FIG. 61 TomTom Revenue Split, 2018 90 FIG. 62 Audi, SWOT Analysis 92 FIG. 63 Key Financials of Audi AG 93 FIG. 64 Audi Revenue Split, 2018 94 FIG. 65 Daimler, SWOT Analysis 98 FIG. 66 Key Financials of Daimler 98 FIG. 67 Daimler Revenue Split, 2018 99 FIG. 68 Robert Bosch, SWOT Analysis 103 FIG. 69 Key Financials of Robert Bosch 104 FIG. 70 Robert Bosch Revenue Split, 2018 105 FIG. 71 Denso Corporation, SWOT Analysis 108 FIG. 72 Key Financials of Denso Corporation 108 FIG. 73 Denso Corporation Revenue Split, 2018 109 FIG. 74 Aptiv, SWOT Analysis 114 FIG. 75 Key Financials of Aptiv 114 FIG. 76 Aptiv Revenue Split, 2018 115 FIG. 77 Yazaki Corporation, SWOT Analysis 118 FIG. 78 Key Financials of Yazaki Corporation 119TABLE 1 Visteon Corporation Key Facts 70 TABLE 2 Products Segmentation of Visteon Corporation 71 TABLE 3 Visteon Corporation Growth Strategy 71 TABLE 4 Harman International key facts 76 TABLE 5 Products Segmentation of Harman International 77 TABLE 6 Harman International Growth Strategy 77 TABLE 7 Continental AG key facts 80 TABLE 8 Products Segmentation of Continental AG 81 TABLE 9 Continental Growth Strategy 81 TABLE 10 TomTom key facts 85 TABLE 11 Products Segmentation of TomTom 86 TABLE 12 TomTom Growth Strategy 86 TABLE 13 Audi key facts 90 TABLE 14 Products Segmentation of Audi 91 TABLE 15 Audi Growth Strategy 91 TABLE 16 Daimler key facts 95 TABLE 17 Products Segmentation of Daimler 96 TABLE 18 Daimler Growth Strategy 96 TABLE 19 Robert Bosch key facts 100 TABLE 20 Products Segmentation of Robert Bosch 101 TABLE 21 Robert Bosch Growth Strategy 101 TABLE 22 Denso Corporation key facts 105 TABLE 23 Products Segmentation of Denso Corporation 105 TABLE 24 Denso Corporation Growth Strategy 106 TABLE 25 Aptiv Plc Key Facts 111 TABLE 26 Products Segmentation of Aptiv 112 TABLE 27 Aptiv Growth Strategy 112 TABLE 28 Yazaki Corporation key facts 116 TABLE 29 Products segmentation of Yazaki Corporation 117 TABLE 30 Yazaki Corporation Growth Strategy 117

Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation