Table of Contents 1 Real-time Bidding (RTB) Market Overview 1.1 Product Overview and Scope of Real-time Bidding (RTB) 1.2 Classification of Real-time Bidding (RTB) by Types 1.2.1 Global Real-time Bidding (RTB) Revenue Comparison by Types (2019-2024) 1.2.2 Global Real-time Bidding (RTB) Revenue Market Share by Types in 2018 1.2.3 Open Auction 1.2.4 Invited Auction 1.3 Global Real-time Bidding (RTB) Market by Application 1.3.1 Global Real-time Bidding (RTB) Market Size and Market Share Comparison by Applications (2014-2024) 1.3.2 Media and Entertainment 1.3.3 Games 1.3.4 Retail and Ecommerce 1.3.5 Others 1.4 Global Real-time Bidding (RTB) Market by Regions 1.4.1 Global Real-time Bidding (RTB) Market Size (Million USD) Comparison by Regions (2014-2024) 1.4.1 North America (USA, Canada and Mexico) Real-time Bidding (RTB) Status and Prospect (2014-2024) 1.4.2 Europe (Germany, France, UK, Russia and Italy) Real-time Bidding (RTB) Status and Prospect (2014-2024) 1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Real-time Bidding (RTB) Status and Prospect (2014-2024) 1.4.4 South America (Brazil, Argentina, Colombia) Real-time Bidding (RTB) Status and Prospect (2014-2024) 1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Real-time Bidding (RTB) Status and Prospect (2014-2024) 1.5 Global Market Size of Real-time Bidding (RTB) (2014-2024) 2 Manufacturers Profiles 2.1 Google 2.1.1 Business Overview 2.1.2 Real-time Bidding (RTB) Type and Applications 2.1.2.1 Product A 2.1.2.2 Product B 2.1.3 Google Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.2 WPP 2.2.1 Business Overview 2.2.2 Real-time Bidding (RTB) Type and Applications 2.2.2.1 Product A 2.2.2.2 Product B 2.2.3 WPP Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.3 Adobe 2.3.1 Business Overview 2.3.2 Real-time Bidding (RTB) Type and Applications 2.3.2.1 Product A 2.3.2.2 Product B 2.3.3 Adobe Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.4 Facebook 2.4.1 Business Overview 2.4.2 Real-time Bidding (RTB) Type and Applications 2.4.2.1 Product A 2.4.2.2 Product B 2.4.3 Facebook Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.5 Twitter (Mopub) 2.5.1 Business Overview 2.5.2 Real-time Bidding (RTB) Type and Applications 2.5.2.1 Product A 2.5.2.2 Product B 2.5.3 Twitter (Mopub) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.6 Verizon Media 2.6.1 Business Overview 2.6.2 Real-time Bidding (RTB) Type and Applications 2.6.2.1 Product A 2.6.2.2 Product B 2.6.3 Verizon Media Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.7 Criteo 2.7.1 Business Overview 2.7.2 Real-time Bidding (RTB) Type and Applications 2.7.2.1 Product A 2.7.2.2 Product B 2.7.3 Criteo Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.8 Smaato 2.8.1 Business Overview 2.8.2 Real-time Bidding (RTB) Type and Applications 2.8.2.1 Product A 2.8.2.2 Product B 2.8.3 Smaato Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.9 Yandex 2.9.1 Business Overview 2.9.2 Real-time Bidding (RTB) Type and Applications 2.9.2.1 Product A 2.9.2.2 Product B 2.9.3 Yandex Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.10 Rubicon Project 2.10.1 Business Overview 2.10.2 Real-time Bidding (RTB) Type and Applications 2.10.2.1 Product A 2.10.2.2 Product B 2.10.3 Rubicon Project Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.11 Pubmatic 2.11.1 Business Overview 2.11.2 Real-time Bidding (RTB) Type and Applications 2.11.2.1 Product A 2.11.2.2 Product B 2.11.3 Pubmatic Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.12 Salesforce 2.12.1 Business Overview 2.12.2 Real-time Bidding (RTB) Type and Applications 2.12.2.1 Product A 2.12.2.2 Product B 2.12.3 Salesforce Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.13 Mediamath 2.13.1 Business Overview 2.13.2 Real-time Bidding (RTB) Type and Applications 2.13.2.1 Product A 2.13.2.2 Product B 2.13.3 Mediamath Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.14 Appnexus (A Xandr Company) 2.14.1 Business Overview 2.14.2 Real-time Bidding (RTB) Type and Applications 2.14.2.1 Product A 2.14.2.2 Product B 2.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.15 Platform One 2.15.1 Business Overview 2.15.2 Real-time Bidding (RTB) Type and Applications 2.15.2.1 Product A 2.15.2.2 Product B 2.15.3 Platform One Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 2.16 Match2one 2.16.1 Business Overview 2.16.2 Real-time Bidding (RTB) Type and Applications 2.16.2.1 Product A 2.16.2.2 Product B 2.16.3 Match2one Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) 3 Global Real-time Bidding (RTB) Market Competition, by Players 3.1 Global Real-time Bidding (RTB) Revenue and Share by Players (2014-2019) 3.2 Market Concentration Rate 3.2.1 Top 5 Real-time Bidding (RTB) Players Market Share 3.2.2 Top 10 Real-time Bidding (RTB) Players Market Share 3.3 Market Competition Trend 4 Global Real-time Bidding (RTB) Market Size by Regions 4.1 Global Real-time Bidding (RTB) Revenue and Market Share by Regions 4.2 North America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 4.3 Europe Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 4.4 Asia-Pacific Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 4.5 South America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 4.6 Middle East and Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 5 North America Real-time Bidding (RTB) Revenue by Countries 5.1 North America Real-time Bidding (RTB) Revenue by Countries (2014-2019) 5.2 USA Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 5.3 Canada Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 5.4 Mexico Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 6 Europe Real-time Bidding (RTB) Revenue by Countries 6.1 Europe Real-time Bidding (RTB) Revenue by Countries (2014-2019) 6.2 Germany Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 6.3 UK Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 6.4 France Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 6.5 Russia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 6.6 Italy Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 7 Asia-Pacific Real-time Bidding (RTB) Revenue by Countries 7.1 Asia-Pacific Real-time Bidding (RTB) Revenue by Countries (2014-2019) 7.2 China Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 7.3 Japan Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 7.4 Korea Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 7.5 India Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 7.6 Southeast Asia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 8 South America Real-time Bidding (RTB) Revenue by Countries 8.1 South America Real-time Bidding (RTB) Revenue by Countries (2014-2019) 8.2 Brazil Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 8.3 Argentina Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 8.4 Colombia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 9 Middle East and Africa Revenue Real-time Bidding (RTB) by Countries 9.1 Middle East and Africa Real-time Bidding (RTB) Revenue by Countries (2014-2019) 9.2 Saudi Arabia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 9.3 UAE Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 9.4 Egypt Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 9.5 Nigeria Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 9.6 South Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) 10 Global Real-time Bidding (RTB) Market Segment by Type 10.1 Global Real-time Bidding (RTB) Revenue and Market Share by Type (2014-2019) 10.2 Global Real-time Bidding (RTB) Market Forecast by Type (2019-2024) 10.3 Open Auction Revenue Growth Rate (2014-2024) 10.4 Invited Auction Revenue Growth Rate (2014-2024) 11 Global Real-time Bidding (RTB) Market Segment by Application 11.1 Global Real-time Bidding (RTB) Revenue Market Share by Application (2014-2019) 11.2 Real-time Bidding (RTB) Market Forecast by Application (2019-2024) 11.3 Media and Entertainment Revenue Growth (2014-2019) 11.4 Games Revenue Growth (2014-2019) 11.5 Retail and Ecommerce Revenue Growth (2014-2019) 11.6 Others Revenue Growth (2014-2019) 12 Global Real-time Bidding (RTB) Market Size Forecast (2019-2024) 12.1 Global Real-time Bidding (RTB) Market Size Forecast (2019-2024) 12.2 Global Real-time Bidding (RTB) Market Forecast by Regions (2019-2024) 12.3 North America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) 12.4 Europe Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) 12.5 Asia-Pacific Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) 12.6 South America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) 12.7 Middle East and Africa Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) 13 Research Findings and Conclusion 14 Appendix 14.1 Methodology 14.2 Data Source

List of Tables and Figures Figure Real-time Bidding (RTB) Picture Table Product Specifications of Real-time Bidding (RTB) Table Global Real-time Bidding (RTB) and Revenue (Million USD) Market Split by Product Type Figure Global Real-time Bidding (RTB) Revenue Market Share by Types in 2018 Figure Open Auction Picture Figure Invited Auction Picture Table Global Real-time Bidding (RTB) Revenue (Million USD) by Application (2014-2024) Figure Real-time Bidding (RTB) Revenue Market Share by Applications in 2018 Figure Media and Entertainment Picture Figure Games Picture Figure Retail and Ecommerce Picture Figure Others Picture Table Global Market Real-time Bidding (RTB) Revenue (Million USD) Comparison by Regions 2014-2024 Figure North America Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Figure Europe Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Figure Asia-Pacific Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Figure South America Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Figure Middle East and Africa Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Figure Global Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (2014-2024) Table Google Basic Information, Manufacturing Base and Competitors Table Google Real-time Bidding (RTB) Type and Applications Table Google Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table WPP Basic Information, Manufacturing Base and Competitors Table WPP Real-time Bidding (RTB) Type and Applications Table WPP Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Adobe Basic Information, Manufacturing Base and Competitors Table Adobe Real-time Bidding (RTB) Type and Applications Table Adobe Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Facebook Basic Information, Manufacturing Base and Competitors Table Facebook Real-time Bidding (RTB) Type and Applications Table Facebook Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Twitter (Mopub) Basic Information, Manufacturing Base and Competitors Table Twitter (Mopub) Real-time Bidding (RTB) Type and Applications Table Twitter (Mopub) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Verizon Media Basic Information, Manufacturing Base and Competitors Table Verizon Media Real-time Bidding (RTB) Type and Applications Table Verizon Media Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Criteo Basic Information, Manufacturing Base and Competitors Table Criteo Real-time Bidding (RTB) Type and Applications Table Criteo Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Smaato Basic Information, Manufacturing Base and Competitors Table Smaato Real-time Bidding (RTB) Type and Applications Table Smaato Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Yandex Basic Information, Manufacturing Base and Competitors Table Yandex Real-time Bidding (RTB) Type and Applications Table Yandex Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Rubicon Project Basic Information, Manufacturing Base and Competitors Table Rubicon Project Real-time Bidding (RTB) Type and Applications Table Rubicon Project Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Pubmatic Basic Information, Manufacturing Base and Competitors Table Pubmatic Real-time Bidding (RTB) Type and Applications Table Pubmatic Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Salesforce Basic Information, Manufacturing Base and Competitors Table Salesforce Real-time Bidding (RTB) Type and Applications Table Salesforce Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Mediamath Basic Information, Manufacturing Base and Competitors Table Mediamath Real-time Bidding (RTB) Type and Applications Table Mediamath Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Appnexus (A Xandr Company) Basic Information, Manufacturing Base and Competitors Table Appnexus (A Xandr Company) Real-time Bidding (RTB) Type and Applications Table Appnexus (A Xandr Company) Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Platform One Basic Information, Manufacturing Base and Competitors Table Platform One Real-time Bidding (RTB) Type and Applications Table Platform One Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Match2one Basic Information, Manufacturing Base and Competitors Table Match2one Real-time Bidding (RTB) Type and Applications Table Match2one Real-time Bidding (RTB) Revenue, Gross Margin and Market Share (2017-2018) Table Global Real-time Bidding (RTB) Revenue (Million USD) by Players (2014-2019) Table Global Real-time Bidding (RTB) Revenue Share by Players (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Share by Players in 2017 Figure Global Real-time Bidding (RTB) Revenue Share by Players in 2018 Figure Global Top 5 Players Real-time Bidding (RTB) Revenue Market Share in 2018 Figure Global Top 10 Players Real-time Bidding (RTB) Revenue Market Share in 2018 Figure Global Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate (%) (2014-2019) Table Global Real-time Bidding (RTB) Revenue (Million USD) by Regions (2014-2019) Table Global Real-time Bidding (RTB) Revenue Market Share by Regions (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Market Share by Regions (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Market Share by Regions in 2018 Figure North America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Europe Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Asia-Pacific Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure South America Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Middle East and Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table North America Real-time Bidding (RTB) Revenue by Countries (2014-2019) Table North America Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure North America Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure North America Real-time Bidding (RTB) Revenue Market Share by Countries in 2018 Figure USA Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Canada Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Mexico Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table Europe Real-time Bidding (RTB) Revenue (Million USD) by Countries (2014-2019) Figure Europe Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure Europe Real-time Bidding (RTB) Revenue Market Share by Countries in 2018 Figure Germany Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure UK Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure France Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Russia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Italy Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table Asia-Pacific Real-time Bidding (RTB) Revenue (Million USD) by Countries (2014-2019) Figure Asia-Pacific Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure Asia-Pacific Real-time Bidding (RTB) Revenue Market Share by Countries in 2018 Figure China Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Japan Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Korea Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure India Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Southeast Asia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table South America Real-time Bidding (RTB) Revenue by Countries (2014-2019) Table South America Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure South America Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure South America Real-time Bidding (RTB) Revenue Market Share by Countries in 2018 Figure Brazil Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Argentina Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Colombia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table Middle East and Africa Real-time Bidding (RTB) Revenue (Million USD) by Countries (2014-2019) Table Middle East and Africa Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure Middle East and Africa Real-time Bidding (RTB) Revenue Market Share by Countries (2014-2019) Figure Middle East and Africa Real-time Bidding (RTB) Revenue Market Share by Countries in 2018 Figure Saudi Arabia Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure UAE Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Egypt Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure Nigeria Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Figure South Africa Real-time Bidding (RTB) Revenue and Growth Rate (2014-2019) Table Global Real-time Bidding (RTB) Revenue (Million USD) by Type (2014-2019) Table Global Real-time Bidding (RTB) Revenue Share by Type (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Share by Type (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Share by Type in 2019 Table Global Real-time Bidding (RTB) Revenue Forecast by Type (2019-2024) Figure Global Real-time Bidding (RTB) Market Share Forecast by Type (2019-2024) Figure Global Open Auction Revenue Growth Rate (2014-2019) Figure Global Invited Auction Revenue Growth Rate (2014-2019) Table Global Real-time Bidding (RTB) Revenue by Application (2014-2019) Table Global Real-time Bidding (RTB) Revenue Share by Application (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Share by Application (2014-2019) Figure Global Real-time Bidding (RTB) Revenue Share by Application in 2019 Table Global Real-time Bidding (RTB) Revenue Forecast by Application (2019-2024) Figure Global Real-time Bidding (RTB) Market Share Forecast by Application (2019-2024) Figure Global Media and Entertainment Revenue Growth Rate (2014-2019) Figure Global Games Revenue Growth Rate (2014-2019) Figure Global Retail and Ecommerce Revenue Growth Rate (2014-2019) Figure Global Others Revenue Growth Rate (2014-2019) Figure Global Real-time Bidding (RTB) Revenue (Million USD) and Growth Rate Forecast (2019-2024) Table Global Real-time Bidding (RTB) Revenue (Million USD) Forecast by Regions (2019-2024) Figure Global Real-time Bidding (RTB) Revenue Market Share Forecast by Regions (2019-2024) Figure North America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) Figure Europe Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) Figure Asia-Pacific Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) Figure South America Real-time Bidding (RTB) Revenue Market Forecast (2019-2024) Figure Middle East and Africa Real-time Bidding (RTB) Revenue Market Forecast (2019-2024)

Google WPP Adobe Facebook Twitter (Mopub) Verizon Media Criteo Smaato Yandex Rubicon Project Pubmatic Salesforce Mediamath Appnexus (A Xandr Company) Platform One Match2one