Table of Contents 1. Methodology and Scope 1.1. Methodology 1.1.1. Initial data exploration 1.1.2. Statistical model and forecast 1.1.3. Industry insights and validation 1.1.4. Definitions forecast parameters 1.2. Data sources 1.2.1. Secondary 1.2.2. Primary 2 Market Overview 2.1 Programmatic Advertising Platform Introduction 2.2 Market Analysis by Type 2.2.1 Desktop Display 2.2.2 Desktop Video 2.2.3 Mobile Display 2.2.4 Mobile Video 2.3 Market Analysis by Applications 2.3.1 Governance 2.3.2 Commerical 2.3.3 Others 2.4 Market Analysis by Regions 2.4.1 North America (United States, Canada and Mexico) 2.4.1.1 United States Market States and Outlook (2013-2026) 2.4.1.2 Canada Market States and Outlook (2013-2026) 2.4.1.3 Mexico Market States and Outlook (2013-2026) 2.4.2 Europe (Germany, France, UK, Russia and Italy) 2.4.2.1 Germany Market States and Outlook (2013-2026) 2.4.2.2 France Market States and Outlook (2013-2026) 2.4.2.3 UK Market States and Outlook (2013-2026) 2.4.2.4 Russia Market States and Outlook (2013-2026) 2.4.2.5 Italy Market States and Outlook (2013-2026) 2.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) 2.4.3.1 China Market States and Outlook (2013-2026) 2.4.3.2 Japan Market States and Outlook (2013-2026) 2.4.3.3 Korea Market States and Outlook (2013-2026) 2.4.3.4 India Market States and Outlook (2013-2026) 2.4.3.5 Southeast Asia Market States and Outlook (2013-2026) 2.4.4 South America, Middle East and Africa 2.4.4.1 Brazil Market States and Outlook (2013-2026) 2.4.4.2 Egypt Market States and Outlook (2013-2026) 2.4.4.3 Saudi Arabia Market States and Outlook (2013-2026) 2.4.4.4 South Africa Market States and Outlook (2013-2026) 2.4.4.5 Nigeria Market States and Outlook (2013-2026) 2.5 Market Dynamics 2.5.1 Market Opportunities 2.5.2 Market Risk 2.5.3 Market Driving Force 2.6 Market Competition News and Trend 2.6.1 Merger, Consolidation or Acquisition News 2.6.2 Investment or Disinvestment News 2.6.3 New Product Development and Launch 3 Global Programmatic Advertising Platform Market Competition, by Manufacturer 3.1 Global Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018) 3.2 Global Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018) 3.3 Global Programmatic Advertising Platform Price by Manufacturer (2016-2018) 3.4 Market Concentration Rate 3.4.1 Top 3 Programmatic Advertising Platform Manufacturer Market Share in 2018 3.4.2 Top 5 Programmatic Advertising Platform Manufacturer Market Share in 2018 3.5 Market Competition Trend 4 Manufacturers Profiles 4.1 Adobe Systems Incorporated 4.1.1 Business Overview 4.1.1.1 Adobe Systems Incorporated Description 4.1.1.2 Adobe Systems Incorporated Headquarter, Main Business and Finance Overview 4.1.2 Adobe Systems Incorporated Product Name Product Introduction 4.1.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.1.2.2 Adobe Systems Incorporated Product Name Product Introduction 4.1.3 Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.1.3.1 Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.1.3.2 Global Adobe Systems Incorporated Product Name Market Share in 2018 4.2 Rubicon Project Inc. 4.2.1 Business Overview 4.2.1.1 Rubicon Project Inc. Description 4.2.1.2 Rubicon Project Inc. Headquarter, Main Business and Finance Overview 4.2.2 Rubicon Project Inc. Product Name Product Introduction 4.2.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.2.2.2 Rubicon Project Inc. Product Name Product Introduction 4.2.3 Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.2.3.1 Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.2.3.2 Global Rubicon Project Inc. Product Name Market Share in 2018 4.3 DataXu Inc. 4.3.1 Business Overview 4.3.1.1 DataXu Inc. Description 4.3.1.2 DataXu Inc. Headquarter, Main Business and Finance Overview 4.3.2 DataXu Inc. Product Name Product Introduction 4.3.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.3.2.2 DataXu Inc. Product Name Product Introduction 4.3.3 DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.3.3.1 DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.3.3.2 Global DataXu Inc. Product Name Market Share in 2018 4.4 AOL Inc. (Verizon Communications Inc.) 4.4.1 Business Overview 4.4.1.1 AOL Inc. (Verizon Communications Inc.) Description 4.4.1.2 AOL Inc. (Verizon Communications Inc.) Headquarter, Main Business and Finance Overview 4.4.2 AOL Inc. (Verizon Communications Inc.) Product Name Product Introduction 4.4.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.4.2.2 AOL Inc. (Verizon Communications Inc.) Product Name Product Introduction 4.4.3 AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.4.3.1 AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.4.3.2 Global AOL Inc. (Verizon Communications Inc.) Product Name Market Share in 2018 4.5 AppNexus Inc. 4.5.1 Business Overview 4.5.1.1 AppNexus Inc. Description 4.5.1.2 AppNexus Inc. Headquarter, Main Business and Finance Overview 4.5.2 AppNexus Inc. Product Name Product Introduction 4.5.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.5.2.2 AppNexus Inc. Product Name Product Introduction 4.5.3 AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.5.3.1 AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.5.3.2 Global AppNexus Inc. Product Name Market Share in 2018 4.6 Yahoo! Inc. 4.6.1 Business Overview 4.6.1.1 Yahoo! Inc. Description 4.6.1.2 Yahoo! Inc. Headquarter, Main Business and Finance Overview 4.6.2 Yahoo! Inc. Product Name Product Introduction 4.6.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.6.2.2 Yahoo! Inc. Product Name Product Introduction 4.6.3 Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.6.3.1 Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.6.3.2 Global Yahoo! Inc. Product Name Market Share in 2018 4.7 MediaMath Inc. 4.7.1 Business Overview 4.7.1.1 MediaMath Inc. Description 4.7.1.2 MediaMath Inc. Headquarter, Main Business and Finance Overview 4.7.2 MediaMath Inc. Product Name Product Introduction 4.7.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.7.2.2 MediaMath Inc. Product Name Product Introduction 4.7.3 MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.7.3.1 MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.7.3.2 Global MediaMath Inc. Product Name Market Share in 2018 4.8 Google Inc. (Doubleclick) 4.8.1 Business Overview 4.8.1.1 Google Inc. (Doubleclick) Description 4.8.1.2 Google Inc. (Doubleclick) Headquarter, Main Business and Finance Overview 4.8.2 Google Inc. (Doubleclick) Product Name Product Introduction 4.8.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.8.2.2 Google Inc. (Doubleclick) Product Name Product Introduction 4.8.3 Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.8.3.1 Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.8.3.2 Global Google Inc. (Doubleclick) Product Name Market Share in 2018 4.9 Adroll.com 4.9.1 Business Overview 4.9.1.1 Adroll.com Description 4.9.1.2 Adroll.com Headquarter, Main Business and Finance Overview 4.9.2 Adroll.com Product Name Product Introduction 4.9.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.9.2.2 Adroll.com Product Name Product Introduction 4.9.3 Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.9.3.1 Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.9.3.2 Global Adroll.com Product Name Market Share in 2018 4.10 Rocket Fuel Inc. 4.10.1 Business Overview 4.10.1.1 Rocket Fuel Inc. Description 4.10.1.2 Rocket Fuel Inc. Headquarter, Main Business and Finance Overview 4.10.2 Rocket Fuel Inc. Product Name Product Introduction 4.10.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.10.2.2 Rocket Fuel Inc. Product Name Product Introduction 4.10.3 Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.10.3.1 Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.10.3.2 Global Rocket Fuel Inc. Product Name Market Share in 2018 4.11 The Trade Desk 4.11.1 Business Overview 4.11.1.1 The Trade Desk Description 4.11.1.2 The Trade Desk Headquarter, Main Business and Finance Overview 4.11.2 The Trade Desk Product Name Product Introduction 4.11.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.11.2.2 The Trade Desk Product Name Product Introduction 4.11.3 The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.11.3.1 The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.11.3.2 Global The Trade Desk Product Name Market Share in 2018 4.12 Connexity, Inc. 4.12.1 Business Overview 4.12.1.1 Connexity, Inc. Description 4.12.1.2 Connexity, Inc. Headquarter, Main Business and Finance Overview 4.12.2 Connexity, Inc. Product Name Product Introduction 4.12.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.12.2.2 Connexity, Inc. Product Name Product Introduction 4.12.3 Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.12.3.1 Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.12.3.2 Global Connexity, Inc. Product Name Market Share in 2018 4.13 IPONWEB Holding Limited (BidSwitch) 4.13.1 Business Overview 4.13.1.1 IPONWEB Holding Limited (BidSwitch) Description 4.13.1.2 IPONWEB Holding Limited (BidSwitch) Headquarter, Main Business and Finance Overview 4.13.2 IPONWEB Holding Limited (BidSwitch) Product Name Product Introduction 4.13.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.13.2.2 IPONWEB Holding Limited (BidSwitch) Product Name Product Introduction 4.13.3 IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.13.3.1 IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.13.3.2 Global IPONWEB Holding Limited (BidSwitch) Product Name Market Share in 2018 4.14 RadiumOne, Inc. 4.14.1 Business Overview 4.14.1.1 RadiumOne, Inc. Description 4.14.1.2 RadiumOne, Inc. Headquarter, Main Business and Finance Overview 4.14.2 RadiumOne, Inc. Product Name Product Introduction 4.14.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.14.2.2 RadiumOne, Inc. Product Name Product Introduction 4.14.3 RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.14.3.1 RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.14.3.2 Global RadiumOne, Inc. Product Name Market Share in 2018 4.15 Turn Inc. 4.15.1 Business Overview 4.15.1.1 Turn Inc. Description 4.15.1.2 Turn Inc. Headquarter, Main Business and Finance Overview 4.15.2 Turn Inc. Product Name Product Introduction 4.15.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.15.2.2 Turn Inc. Product Name Product Introduction 4.15.3 Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.15.3.1 Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.15.3.2 Global Turn Inc. Product Name Market Share in 2018 4.16 Adform 4.16.1 Business Overview 4.16.1.1 Adform Description 4.16.1.2 Adform Headquarter, Main Business and Finance Overview 4.16.2 Adform Product Name Product Introduction 4.16.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.16.2.2 Adform Product Name Product Introduction 4.16.3 Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.16.3.1 Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.16.3.2 Global Adform Product Name Market Share in 2018 4.17 Between Digital 4.17.1 Business Overview 4.17.1.1 Between Digital Description 4.17.1.2 Between Digital Headquarter, Main Business and Finance Overview 4.17.2 Between Digital Product Name Product Introduction 4.17.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.17.2.2 Between Digital Product Name Product Introduction 4.17.3 Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.17.3.1 Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.17.3.2 Global Between Digital Product Name Market Share in 2018 4.18 Centro, Inc. 4.18.1 Business Overview 4.18.1.1 Centro, Inc. Description 4.18.1.2 Centro, Inc. Headquarter, Main Business and Finance Overview 4.18.2 Centro, Inc. Product Name Product Introduction 4.18.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.18.2.2 Centro, Inc. Product Name Product Introduction 4.18.3 Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.18.3.1 Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.18.3.2 Global Centro, Inc. Product Name Market Share in 2018 4.19 Beeswax 4.19.1 Business Overview 4.19.1.1 Beeswax Description 4.19.1.2 Beeswax Headquarter, Main Business and Finance Overview 4.19.2 Beeswax Product Name Product Introduction 4.19.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.19.2.2 Beeswax Product Name Product Introduction 4.19.3 Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.19.3.1 Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.19.3.2 Global Beeswax Product Name Market Share in 2018 4.20 Fluct 4.20.1 Business Overview 4.20.1.1 Fluct Description 4.20.1.2 Fluct Headquarter, Main Business and Finance Overview 4.20.2 Fluct Product Name Product Introduction 4.20.2.1 Programmatic Advertising Platform Production Bases, Sales Regions and Major Competitors 4.20.2.2 Fluct Product Name Product Introduction 4.20.3 Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.20.3.1 Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) 4.20.3.2 Global Fluct Product Name Market Share in 2018 5 Global Programmatic Advertising Platform Market Analysis by Regions 5.1 Global Programmatic Advertising Platform Sales, Revenue and Market Share by Regions 5.1.1 Global Programmatic Advertising Platform Sales by Regions (2013-2018) 5.1.2 Global Programmatic Advertising Platform Revenue by Regions (2013-2018) 5.2 North America Programmatic Advertising Platform Sales, Revenue and Growth Rate (2013-2018) 5.3 Europe Programmatic Advertising Platform Sales, Revenue and Growth Rate (2013-2018) 5.4 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Growth Rate (2013-2018) 5.5 South America Programmatic Advertising Platform Sales, Revenue and Growth Rate (2013-2018) 5.6 Middle East and Africa Programmatic Advertising Platform Sales, Revenue and Growth Rate (2013-2018) 6 North America Programmatic Advertising Platform by Countries, Type, Application and Manufacturers 6.1 North America Programmatic Advertising Platform Sales, Revenue and Market Share by Countries 6.1.1 North America Programmatic Advertising Platform Sales by Countries (2013-2018) 6.1.2 North America Programmatic Advertising Platform Revenue by Countries (2013-2018) 6.1.3 United States Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 6.1.4 Canada Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 6.1.5 Mexico Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 6.2 North America Programmatic Advertising Platform Sales and Revenue (Value) by Manufacturers (2016-2018) 6.2.1 North America Programmatic Advertising Platform Sales by Manufacturers (2016-2018) 6.2.2 North America Programmatic Advertising Platform Revenue by Manufacturers (2016-2018) 6.3 North America Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 6.3.1 North America Programmatic Advertising Platform Sales and Sales Share by Type (2013-2018) 6.3.2 North America Programmatic Advertising Platform Revenue and Revenue Share by Type (2013-2018) 6.4 North America Programmatic Advertising Platform Sales, Revenue and Market Share by Application (2013-2018) 6.4.1 North America Programmatic Advertising Platform Sales and Sales Share by Application (2013-2018) 6.4.2 North America Programmatic Advertising Platform Revenue and Revenue Share by Application (2013-2018) 7 Europe Programmatic Advertising Platform by Countries, Type, Application and Manufacturers 7.1 Europe Programmatic Advertising Platform Sales, Revenue and Market Share by Countries 7.1.1 Europe Programmatic Advertising Platform Sales by Countries (2013-2018) 7.1.2 Europe Programmatic Advertising Platform Revenue by Countries (2013-2018) 7.1.3 Germany Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 7.1.4 UK Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 7.1.5 France Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 7.1.6 Russia Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 7.1.7 Italy Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 7.2 Europe Programmatic Advertising Platform Sales and Revenue (Value) by Manufacturers (2016-2018) 7.2.1 Europe Programmatic Advertising Platform Sales by Manufacturers (2016-2018) 7.2.2 Europe Programmatic Advertising Platform Revenue by Manufacturers (2016-2018) 7.3 Europe Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 7.3.1 Europe Programmatic Advertising Platform Sales and Sales Share by Type (2013-2018) 7.3.2 Europe Programmatic Advertising Platform Revenue and Revenue Share by Type (2013-2018) 7.4 Europe Programmatic Advertising Platform Sales, Revenue and Market Share by Application (2013-2018) 7.4.1 Europe Programmatic Advertising Platform Sales and Sales Share by Application (2013-2018) 7.4.2 Europe Programmatic Advertising Platform Revenue and Revenue Share by Application (2013-2018) 8 Asia-Pacific Programmatic Advertising Platform by Countries, Type, Application and Manufacturers 8.1 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Programmatic Advertising Platform Sales by Countries (2013-2018) 8.1.2 Asia-Pacific Programmatic Advertising Platform Revenue by Countries (2013-2018) 8.1.3 China Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 8.1.4 Japan Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 8.1.5 Korea Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 8.1.6 India Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 8.1.7 Southeast Asia Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 8.2 Asia-Pacific Programmatic Advertising Platform Sales and Revenue (Value) by Manufacturers (2016-2018) 8.2.1 Asia-Pacific Programmatic Advertising Platform Sales by Manufacturers (2016-2018) 8.2.2 Asia-Pacific Programmatic Advertising Platform Revenue by Manufacturers (2016-2018) 8.3 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 8.3.1 Asia-Pacific Programmatic Advertising Platform Sales and Sales Share by Type (2013-2018) 8.3.2 Asia-Pacific Programmatic Advertising Platform Revenue and Revenue Share by Type (2013-2018) 8.4 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Market Share by Application (2013-2018) 8.4.1 Asia-Pacific Programmatic Advertising Platform Sales and Sales Share by Application (2013-2018) 8.4.2 Asia-Pacific Programmatic Advertising Platform Revenue and Revenue Share by Application (2013-2018) 9 South America Programmatic Advertising Platform by Countries, Type, Application and Manufacturers 9.1 South America Programmatic Advertising Platform Sales, Revenue and Market Share by Countries 9.1.1 South America Programmatic Advertising Platform Sales by Countries (2013-2018) 9.1.2 South America Programmatic Advertising Platform Revenue by Countries (2013-2018) 9.1.3 Brazil Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 9.1.4 Argentina Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 9.1.5 Colombia Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 9.2 South America Programmatic Advertising Platform Sales and Revenue (Value) by Manufacturers (2016-2018) 9.2.1 South America Programmatic Advertising Platform Sales by Manufacturers (2016-2018) 9.2.2 South America Programmatic Advertising Platform Revenue by Manufacturers (2016-2018) 9.3 South America Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 9.3.1 South America Programmatic Advertising Platform Sales and Sales Share by Type (2013-2018) 9.3.2 South America Programmatic Advertising Platform Revenue and Revenue Share by Type (2013-2018) 9.4 South America Programmatic Advertising Platform Sales, Revenue and Market Share by Application (2013-2018) 9.4.1 South America Programmatic Advertising Platform Sales and Sales Share by Application (2013-2018) 9.4.2 South America Programmatic Advertising Platform Revenue and Revenue Share by Application (2013-2018) 10 Middle East and Africa Programmatic Advertising Platform by Countries, Type, Application and Manufacturers 10.1 Middle East and Africa Programmatic Advertising Platform Sales, Revenue and Market Share by Countries 10.1.1 Middle East and Africa Programmatic Advertising Platform Sales by Countries (2013-2018) 10.1.2 Middle East and Africa Programmatic Advertising Platform Revenue by Countries (2013-2018) 10.1.3 Saudi Arabia Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 10.1.4 UAE Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 10.1.5 Egypt Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 10.1.6 Nigeria Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 10.1.7 South Africa Programmatic Advertising Platform Sales and Growth Rate (2013-2018) 10.2 Middle East and Africa Programmatic Advertising Platform Sales and Revenue (Value) by Manufacturers (2016-2018) 10.2.1 Middle East and Africa Programmatic Advertising Platform Sales by Manufacturers (2016-2018) 10.2.2 Middle East and Africa Programmatic Advertising Platform Revenue by Manufacturers (2016-2018) 10.3 Middle East and Africa Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 10.3.1 Middle East and Africa Programmatic Advertising Platform Sales and Sales Share by Type (2013-2018) 10.3.1 Middle East and Africa Programmatic Advertising Platform Revenue and Revenue Share by Type (2013-2018) 10.4 Middle East and Africa Programmatic Advertising Platform Sales, Revenue and Market Share by Application (2013-2018) 10.4.1 Middle East and Africa Programmatic Advertising Platform Sales and Sales Share by Application (2013-2018) 10.4.2 Middle East and Africa Programmatic Advertising Platform Revenue and Revenue Share by Application (2013-2018) 11 Global Programmatic Advertising Platform Market Segment by Type 11.1 Global Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018) 11.1.1 Global Programmatic Advertising Platform Sales and Market Share by Type (2013-2018) 11.1.2 Global Programmatic Advertising Platform Revenue and Market Share by Type (2013-2018) 11.2 Desktop Display Sales Growth Rate and Price 11.2.1 Global Desktop Display Sales Growth Rate (2013-2018) 11.2.2 Global Desktop Display Price (2013-2018) 11.3 Desktop Video Sales Growth Rate and Price 11.3.1 Global Desktop Video Sales Growth Rate (2013-2018) 11.3.2 Global Desktop Video Price (2013-2018) 11.4 Mobile Display Sales Growth Rate and Price 11.4.1 Global Mobile Display Sales Growth Rate (2013-2018) 11.4.2 Global Mobile Display Price (2013-2018) 11.5 Mobile Video Sales Growth Rate and Price 11.5.1 Global Mobile Video Sales Growth Rate (2013-2018) 11.5.2 Global Mobile Video Price (2013-2018) 12 Global Programmatic Advertising Platform Market Segment by Application 12.1 Global Programmatic Advertising Platform Sales Market Share by Application (2013-2018) 12.2 Governance Sales Growth Rate (2013-2018) 12.3 Commerical Sales Growth Rate (2013-2018) 12.4 Others Sales Growth Rate (2013-2018) 13 Programmatic Advertising Platform Market Forecast (2019-2026) 13.1 Global Programmatic Advertising Platform Sales, Revenue and Growth Rate (2019-2026) 13.2 Programmatic Advertising Platform Market Forecast by Regions (2019-2026) 13.2.1 North America Programmatic Advertising Platform Market Forecast (2019-2026) 13.2.2 Europe Programmatic Advertising Platform Market Forecast (2019-2026) 13.2.3 Asia-Pacific Programmatic Advertising Platform Market Forecast (2019-2026) 13.2.4 South America Programmatic Advertising Platform Market Forecast (2019-2026) 13.2.5 Middle East and Africa Programmatic Advertising Platform Market Forecast (2019-2026) 13.3 Programmatic Advertising Platform Market Forecast by Type (2019-2026) 13.3.1 Global Programmatic Advertising Platform Sales Forecast by Type (2019-2026) 13.3.2 Global Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) 13.4 Programmatic Advertising Platform Market Forecast by Application (2019-2026) 13.4.1 Global Programmatic Advertising Platform Sales Forecast by Application (2019-2026) 13.4.2 Global Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) 14 Sales Channel, Distributors, Traders and Dealers 14.1 Sales Channel 14.1.1 Direct Marketing 14.1.2 Indirect Marketing 14.1.3 Marketing Channel Future Trend 14.2 Market Positioning 14.2.1 Pricing Strategy 14.2.2 Brand Strategy 14.2.3 Target Client 14.3 Distributors, Traders and Dealers 15 Research Findings and Conclusion

Table Product Specifications of Programmatic Advertising Platform Table Major Manufacturers of Desktop Display Table Advantage and Disadvantage of Desktop Display Table Major Manufacturers of Desktop Video Table Advantage and Disadvantage of Desktop Video Table Major Manufacturers of Mobile Display Table Advantage and Disadvantage of Mobile Display Table Major Manufacturers of Mobile Video Table Advantage and Disadvantage of Mobile Video Table United States Programmatic Advertising Platform Market Main Driving Factors Analysis Table Canada Programmatic Advertising Platform Market Main Driving Factors Analysis Table Mexico Programmatic Advertising Platform Market Main Driving Factors Analysis Table Germany Programmatic Advertising Platform Market Main Driving Factors Analysis Table France Programmatic Advertising Platform Market Main Driving Factors Analysis Table UK Programmatic Advertising Platform Market Main Driving Factors Analysis Table Russia Programmatic Advertising Platform Market Main Driving Factors Analysis Table Italy Programmatic Advertising Platform Market Main Driving Factors Analysis Table China Programmatic Advertising Platform Market Main Driving Factors Analysis Table Japan Programmatic Advertising Platform Market Main Driving Factors Analysis Table Korea Programmatic Advertising Platform Market Main Driving Factors Analysis Table India Programmatic Advertising Platform Market Main Driving Factors Analysis Table Southeast Asia Programmatic Advertising Platform Market Main Driving Factors Analysis Table Brazil Programmatic Advertising Platform Market Main Driving Factors Analysis Table Egypt Programmatic Advertising Platform Market Main Driving Factors Analysis Table Saudi Arabia Programmatic Advertising Platform Market Main Driving Factors Analysis Table South Africa Programmatic Advertising Platform Market Main Driving Factors Analysis Table Nigeria Programmatic Advertising Platform Market Main Driving Factors Analysis Table Global Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Global Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Global Programmatic Advertising Platform Price by Manufacturer (2016-2018) Table Adobe Systems Incorporated Headquarter, Established, Main Business and Finance Overview (2017) Table Adobe Systems Incorporated Product Name Production Bases, Sales Regions and Major Competitors Table Adobe Systems Incorporated Product Name Product Table Adobe Systems Incorporated Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rubicon Project Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Rubicon Project Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Rubicon Project Inc. Product Name Product Table Rubicon Project Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table DataXu Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table DataXu Inc. Product Name Production Bases, Sales Regions and Major Competitors Table DataXu Inc. Product Name Product Table DataXu Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AOL Inc. (Verizon Communications Inc.) Headquarter, Established, Main Business and Finance Overview (2018) Table AOL Inc. (Verizon Communications Inc.) Product Name Production Bases, Sales Regions and Major Competitors Table AOL Inc. (Verizon Communications Inc.) Product Name Product Table AOL Inc. (Verizon Communications Inc.) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table AppNexus Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table AppNexus Inc. Product Name Production Bases, Sales Regions and Major Competitors Table AppNexus Inc. Product Name Product Table AppNexus Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Yahoo! Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Yahoo! Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Yahoo! Inc. Product Name Product Table Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table MediaMath Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table MediaMath Inc. Product Name Production Bases, Sales Regions and Major Competitors Table MediaMath Inc. Product Name Product Table MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Google Inc. (Doubleclick) Headquarter, Established, Main Business and Finance Overview (2018) Table Google Inc. (Doubleclick) Product Name Production Bases, Sales Regions and Major Competitors Table Google Inc. (Doubleclick) Product Name Product Table Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adroll.com Headquarter, Established, Main Business and Finance Overview (2018) Table Adroll.com Product Name Production Bases, Sales Regions and Major Competitors Table Adroll.com Product Name Product Table Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Rocket Fuel Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Rocket Fuel Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Rocket Fuel Inc. Product Name Product Table Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table The Trade Desk Headquarter, Established, Main Business and Finance Overview (2018) Table The Trade Desk Product Name Production Bases, Sales Regions and Major Competitors Table The Trade Desk Product Name Product Table The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Connexity, Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Connexity, Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Connexity, Inc. Product Name Product Table Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table IPONWEB Holding Limited (BidSwitch) Headquarter, Established, Main Business and Finance Overview (2018) Table IPONWEB Holding Limited (BidSwitch) Product Name Production Bases, Sales Regions and Major Competitors Table IPONWEB Holding Limited (BidSwitch) Product Name Product Table IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table RadiumOne, Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table RadiumOne, Inc. Product Name Production Bases, Sales Regions and Major Competitors Table RadiumOne, Inc. Product Name Product Table RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Turn Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Turn Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Turn Inc. Product Name Product Table Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Adform Headquarter, Established, Main Business and Finance Overview (2018) Table Adform Product Name Production Bases, Sales Regions and Major Competitors Table Adform Product Name Product Table Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Between Digital Headquarter, Established, Main Business and Finance Overview (2018) Table Between Digital Product Name Production Bases, Sales Regions and Major Competitors Table Between Digital Product Name Product Table Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Centro, Inc. Headquarter, Established, Main Business and Finance Overview (2018) Table Centro, Inc. Product Name Production Bases, Sales Regions and Major Competitors Table Centro, Inc. Product Name Product Table Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Beeswax Headquarter, Established, Main Business and Finance Overview (2018) Table Beeswax Product Name Production Bases, Sales Regions and Major Competitors Table Beeswax Product Name Product Table Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Fluct Headquarter, Established, Main Business and Finance Overview (2018) Table Fluct Product Name Production Bases, Sales Regions and Major Competitors Table Fluct Product Name Product Table Fluct Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018) Table Global Programmatic Advertising Platform Sales by Regions (2013-2018) Table Global Programmatic Advertising Platform Sales Market Share by Regions (2013-2018) Table Global Programmatic Advertising Platform Revenue by Regions (2013-2018) Table North America Programmatic Advertising Platform Sales by Countries (2013-2018) Table North America Programmatic Advertising Platform Sales Market Share by Countries (2013-2018) Table North America Programmatic Advertising Platform Revenue by Countries (2013-2018) Table North America Programmatic Advertising Platform Revenue Market Share by Countries (2013-2018) Table North America Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table North America Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table North America Programmatic Advertising Platform Sales by Type (2013-2018) Table North America Programmatic Advertising Platform Sales Share by Type (2013-2018) Table North America Programmatic Advertising Platform Revenue by Type (2013-2018) Table North America Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table North America Programmatic Advertising Platform Sales by Application (2013-2018) Table North America Programmatic Advertising Platform Sales Share by Application (2013-2018) Table North America Programmatic Advertising Platform Revenue by Application (2013-2018) Table North America Programmatic Advertising Platform Revenue Share by Application (2013-2018) Table Europe Programmatic Advertising Platform Sales by Countries (2013-2018) Table Europe Programmatic Advertising Platform Sales Market Share by Countries (2013-2018) Table Europe Programmatic Advertising Platform Revenue by Countries (2013-2018) Table Europe Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Europe Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Europe Programmatic Advertising Platform Sales by Type (2013-2018) Table Europe Programmatic Advertising Platform Sales Share by Type (2013-2018) Table Europe Programmatic Advertising Platform Revenue by Type (2013-2018) Table Europe Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table Europe Programmatic Advertising Platform Sales by Application (2013-2018) Table Europe Programmatic Advertising Platform Sales Share by Application (2013-2018) Table Europe Programmatic Advertising Platform Revenue by Application (2013-2018) Table Europe Programmatic Advertising Platform Revenue Share by Application (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Countries (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Market Share by Countries (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Countries (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Type (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Share by Type (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Type (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales by Application (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Sales Share by Application (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue by Application (2013-2018) Table Asia-Pacific Programmatic Advertising Platform Revenue Share by Application (2013-2018) Table South America Programmatic Advertising Platform Sales by Countries (2013-2018) Table South America Programmatic Advertising Platform Sales Market Share by Countries (2013-2018) Table South America Programmatic Advertising Platform Revenue by Countries (2013-2018) Table South America Programmatic Advertising Platform Revenue Market Share by Countries (2013-2018) Table South America Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table South America Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table South America Programmatic Advertising Platform Sales by Type (2013-2018) Table South America Programmatic Advertising Platform Sales Share by Type (2013-2018) Table South America Programmatic Advertising Platform Revenue by Type (2013-2018) Table South America Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table South America Programmatic Advertising Platform Sales by Application (2013-2018) Table South America Programmatic Advertising Platform Sales Share by Application (2013-2018) Table South America Programmatic Advertising Platform Revenue by Application (2013-2018) Table South America Programmatic Advertising Platform Revenue Share by Application (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales by Countries (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales Market Share by Countries (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue by Countries (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue Market Share by Countries (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales by Manufacturer (2016-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue by Manufacturer (2016-2018) Table Middle East and Africa Programmatic Advertising Platform Sales by Type (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales Share by Type (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue by Type (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales by Application (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Sales Share by Application (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue by Application (2013-2018) Table Middle East and Africa Programmatic Advertising Platform Revenue Share by Application (2013-2018) Table Global Programmatic Advertising Platform Sales by Type (2013-2018) Table Global Programmatic Advertising Platform Sales Share by Type (2013-2018) Table Global Programmatic Advertising Platform Revenue by Type (2013-2018) Table Global Programmatic Advertising Platform Revenue Share by Type (2013-2018) Table Global Programmatic Advertising Platform Sales by Application (2013-2018) Table Global Programmatic Advertising Platform Sales Share by Application (2013-2018) Table Global Programmatic Advertising Platform Sales Forecast by Regions (2019-2026) Table Global Programmatic Advertising Platform Market Share Forecast by Regions (2019-2026) Table Global Programmatic Advertising Platform Sales Forecast by Type (2019-2026) Table Global Programmatic Advertising Platform Market Share Forecast by Type (2019-2026) Table Global Programmatic Advertising Platform Sales Forecast by Application (2019-2026) Table Global Programmatic Advertising Platform Market Share Forecast by Application (2019-2026) Table Distributors/Traders/ Dealers List

Adobe Systems Incorporated Rubicon Project Inc. DataXu Inc. AOL Inc. (Verizon Communications Inc.) AppNexus Inc. Yahoo! Inc. MediaMath Inc. Google Inc. (Doubleclick) Adroll.com Rocket Fuel Inc. The Trade Desk Connexity, Inc. IPONWEB Holding Limited (BidSwitch) RadiumOne, Inc. Turn Inc. Adform Between Digital Centro, Inc. Beeswax