1 Mobile Advertising Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Mobile Advertising 1.3 Mobile Advertising Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Mobile Advertising Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Mobile Advertising 1.4.2 Applications of Mobile Advertising 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Mobile Advertising Analysis 2.2 Major Players of Mobile Advertising 2.2.1 Major Players Manufacturing Base and Market Share of Mobile Advertising in 2018 2.2.2 Major Players Product Types in 2018 2.3 Mobile Advertising Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Mobile Advertising 2.3.3 Raw Material Cost of Mobile Advertising 2.3.4 Labor Cost of Mobile Advertising 2.4 Market Channel Analysis of Mobile Advertising 2.5 Major Downstream Buyers of Mobile Advertising Analysis 3 Europe Mobile Advertising Market, by Type 3.1 Europe Mobile Advertising Value and Market Share by Type (2014-2019E) 3.2 Europe Mobile Advertising Consumption and Market Share by Type (2014-2019E) 3.3 Europe Mobile Advertising Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Mobile Advertising Value and Growth Rate of Cloud-based 3.3.2 Europe Mobile Advertising Value and Growth Rate of On-premise 3.4 Europe Mobile Advertising Price Analysis by Type (2014-2019E) 4 Mobile Advertising Market, by Application 4.1 Downstream Market Overview 4.2 Europe Mobile Advertising Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Mobile Advertising Consumption and Growth Rate of Small Business (2014-2019E) 4.2.2 Europe Mobile Advertising Consumption and Growth Rate of Medium Business (2014-2019E) 4.2.3 Europe Mobile Advertising Consumption and Growth Rate of Large Enterprises (2014-2019E) 5 Europe Mobile Advertising Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Mobile Advertising Value and Market Share by Countries (2014-2019E) 5.2 Europe Mobile Advertising Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 Choozle 6.2.1 Company Profiles 6.2.2 Mobile Advertising Product Introduction 6.2.3 Choozle Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 Choozle Market Share of Mobile Advertising Segmented by Region in 2018 6.3 MoPub 6.3.1 Company Profiles 6.3.2 Mobile Advertising Product Introduction 6.3.3 MoPub Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 MoPub Market Share of Mobile Advertising Segmented by Region in 2018 6.4 Adweek 6.4.1 Company Profiles 6.4.2 Mobile Advertising Product Introduction 6.4.3 Adweek Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Adweek Market Share of Mobile Advertising Segmented by Region in 2018 6.5 Rubicon Project 6.5.1 Company Profiles 6.5.2 Mobile Advertising Product Introduction 6.5.3 Rubicon Project Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 Rubicon Project Market Share of Mobile Advertising Segmented by Region in 2018 6.6 AdRoll 6.6.1 Company Profiles 6.6.2 Mobile Advertising Product Introduction 6.6.3 AdRoll Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 AdRoll Market Share of Mobile Advertising Segmented by Region in 2018 6.7 Rocket Fuel 6.7.1 Company Profiles 6.7.2 Mobile Advertising Product Introduction 6.7.3 Rocket Fuel Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 Rocket Fuel Market Share of Mobile Advertising Segmented by Region in 2018 6.8 Adobe 6.8.1 Company Profiles 6.8.2 Mobile Advertising Product Introduction 6.8.3 Adobe Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Adobe Market Share of Mobile Advertising Segmented by Region in 2018 6.9 MediaMath 6.9.1 Company Profiles 6.9.2 Mobile Advertising Product Introduction 6.9.3 MediaMath Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 MediaMath Market Share of Mobile Advertising Segmented by Region in 2018 6.10 Marin Software 6.10.1 Company Profiles 6.10.2 Mobile Advertising Product Introduction 6.10.3 Marin Software Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Marin Software Market Share of Mobile Advertising Segmented by Region in 2018 6.11 DoubleClick 6.11.1 Company Profiles 6.11.2 Mobile Advertising Product Introduction 6.11.3 DoubleClick Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 DoubleClick Market Share of Mobile Advertising Segmented by Region in 2018 6.12 Worldstream 6.12.1 Company Profiles 6.12.2 Mobile Advertising Product Introduction 6.12.3 Worldstream Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 Worldstream Market Share of Mobile Advertising Segmented by Region in 2018 6.13 Amobee DSP 6.13.1 Company Profiles 6.13.2 Mobile Advertising Product Introduction 6.13.3 Amobee DSP Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 Amobee DSP Market Share of Mobile Advertising Segmented by Region in 2018 6.14 Exact Drive 6.14.1 Company Profiles 6.14.2 Mobile Advertising Product Introduction 6.14.3 Exact Drive Sales, Value, Price, Gross Margin 2014-2019E 6.14.4 Exact Drive Market Share of Mobile Advertising Segmented by Region in 2018 6.15 Kenshoo 6.15.1 Company Profiles 6.15.2 Mobile Advertising Product Introduction 6.15.3 Kenshoo Sales, Value, Price, Gross Margin 2014-2019E 6.15.4 Kenshoo Market Share of Mobile Advertising Segmented by Region in 2018 6.16 Sizmek 6.16.1 Company Profiles 6.16.2 Mobile Advertising Product Introduction 6.16.3 Sizmek Sales, Value, Price, Gross Margin 2014-2019E 6.16.4 Sizmek Market Share of Mobile Advertising Segmented by Region in 2018 7 Europe Mobile Advertising Market Analysis and Forecast by Type and Application 7.1 Europe Mobile Advertising Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Cloud-based Market Value and Volume Forecast (2019-2024) 7.1.2 On-premise Market Value and Volume Forecast (2019-2024) 7.2 Europe Mobile Advertising Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Small Business Market Value and Volume Forecast (2019-2024) 7.2.2 Medium Business Market Value and Volume Forecast (2019-2024) 7.2.3 Large Enterprises Market Value and Volume Forecast (2019-2024) 8 Mobile Advertising Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Mobile Advertising Table Product Specification of Mobile Advertising Figure Market Concentration Ratio and Market Maturity Analysis of Mobile Advertising Figure Europe Mobile Advertising Value ($) and Growth Rate from 2014-2024 Table Different Types of Mobile Advertising Figure Europe Mobile Advertising Value ($) Segment by Type from 2014-2019E Figure Europe Mobile Advertising Market Share by Types in 2018 Figure Cloud-based Picture Figure On-premise Picture Table Different Applications of Mobile Advertising Figure Europe Mobile Advertising Value ($) Segment by Applications from 2014-2019E Figure Europe Mobile Advertising Market Share by Applications in 2018 Figure Small Business Picture Figure Medium Business Picture Figure Large Enterprises Picture Table Research Countries of Mobile Advertising Figure Europe Mobile Advertising Market Share by Countries in 2018 Figure Germany Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure France Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Mobile Advertising Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Mobile Advertising Table Industry News Table Industry Policies Figure Industry Chain Analysis of Mobile Advertising Table Upstream Raw Material Suppliers of Mobile Advertising with Contact Information Table Major Players Manufacturing Base and Market Share of Mobile Advertising in 2018 Table Major Players Consumption Value Market Share of Mobile Advertising in 2018 Table Major Players Mobile Advertising Product Types in 2018 Figure Consumption Process of Mobile Advertising Figure Manufacturing Cost Structure of Mobile Advertising Figure Channel Status of Mobile Advertising Table Major Distributors of Mobile Advertising with Contact Information Table Major Downstream Buyers of Mobile Advertising with Contact Information Table Europe Mobile Advertising Value ($) by Type (2014-2019E) Table Europe Mobile Advertising Value Share by Type (2014-2019E) Figure Europe Mobile Advertising Value Share by Type (2014-2019E) Table Europe Mobile Advertising Consumption by Type (2014-2019E) Table Europe Mobile Advertising Consumption Share by Type (2014-2019E) Figure Europe Mobile Advertising Consumption Share by Type (2014-2019E) Figure Cloud-based Picture Figure On-premise Picture Figure Europe Mobile Advertising Value ($) and Growth Rate of On-premise Table Europe Mobile Advertising Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Mobile Advertising Consumption by Application (2014-2019E) Table Europe Mobile Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Mobile Advertising Consumption Market Share by Application (2014-2019E) Figure Europe Mobile Advertising Consumption and Growth Rate of Small Business (2014-2019) Figure Europe Mobile Advertising Consumption and Growth Rate of Medium Business (2014-2019) Figure Europe Mobile Advertising Consumption and Growth Rate of Large Enterprises (2014-2019) Table Europe Mobile Advertising Value ($) by Countries (2014-2019E) Table Europe Mobile Advertising Value Market Share by Countries (2014-2019E) Figure Europe Mobile Advertising Value Market Share by Countries (2014-2019E) Table Europe Mobile Advertising Consumption by Countries (2014-2019E) Table Europe Mobile Advertising Consumption Market Share by Countries (2014-2019E) Figure Europe Mobile Advertising Consumption Market Share by Countries (2014-2019E) Table Europe Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table France Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Mobile Advertising Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Mobile Advertising Companies in 2018 Figure Top 6 Market Share of Mobile Advertising Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table Choozle Sales, Value, Price, Gross Margin 2014-2019E Figure Choozle Sales and Growth Rate Figure Choozle Value ($) Market Share 2014-2019 Figure Choozle Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table MoPub Sales, Value, Price, Gross Margin 2014-2019E Figure MoPub Sales and Growth Rate Figure MoPub Value ($) Market Share 2014-2019 Figure MoPub Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Adweek Sales, Value, Price, Gross Margin 2014-2019E Figure Adweek Sales and Growth Rate Figure Adweek Value ($) Market Share 2014-2019 Figure Adweek Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Rubicon Project Sales, Value, Price, Gross Margin 2014-2019E Figure Rubicon Project Sales and Growth Rate Figure Rubicon Project Value ($) Market Share 2014-2019 Figure Rubicon Project Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table AdRoll Sales, Value, Price, Gross Margin 2014-2019E Figure AdRoll Sales and Growth Rate Figure AdRoll Value ($) Market Share 2014-2019 Figure AdRoll Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Rocket Fuel Sales, Value, Price, Gross Margin 2014-2019E Figure Rocket Fuel Sales and Growth Rate Figure Rocket Fuel Value ($) Market Share 2014-2019 Figure Rocket Fuel Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Adobe Sales, Value, Price, Gross Margin 2014-2019E Figure Adobe Sales and Growth Rate Figure Adobe Value ($) Market Share 2014-2019 Figure Adobe Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table MediaMath Sales, Value, Price, Gross Margin 2014-2019E Figure MediaMath Sales and Growth Rate Figure MediaMath Value ($) Market Share 2014-2019 Figure MediaMath Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Marin Software Sales, Value, Price, Gross Margin 2014-2019E Figure Marin Software Sales and Growth Rate Figure Marin Software Value ($) Market Share 2014-2019 Figure Marin Software Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table DoubleClick Sales, Value, Price, Gross Margin 2014-2019E Figure DoubleClick Sales and Growth Rate Figure DoubleClick Value ($) Market Share 2014-2019 Figure DoubleClick Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Worldstream Sales, Value, Price, Gross Margin 2014-2019E Figure Worldstream Sales and Growth Rate Figure Worldstream Value ($) Market Share 2014-2019 Figure Worldstream Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Amobee DSP Sales, Value, Price, Gross Margin 2014-2019E Figure Amobee DSP Sales and Growth Rate Figure Amobee DSP Value ($) Market Share 2014-2019 Figure Amobee DSP Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Exact Drive Sales, Value, Price, Gross Margin 2014-2019E Figure Exact Drive Sales and Growth Rate Figure Exact Drive Value ($) Market Share 2014-2019 Figure Exact Drive Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Kenshoo Sales, Value, Price, Gross Margin 2014-2019E Figure Kenshoo Sales and Growth Rate Figure Kenshoo Value ($) Market Share 2014-2019 Figure Kenshoo Market Share of Mobile Advertising Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Sizmek Sales, Value, Price, Gross Margin 2014-2019E Figure Sizmek Sales and Growth Rate Figure Sizmek Value ($) Market Share 2014-2019 Figure Sizmek Market Share of Mobile Advertising Segmented by Region in 2018 Table Europe Mobile Advertising Market Value ($) Forecast, by Type Table Europe Mobile Advertising Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery