PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Dog food - Market size and forecast 2018-2023 Cat food - Market size and forecast 2018-2023 Others - Market size and forecast 2018-2023 Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL Market segmentation by distribution channel Comparison by distribution channel Supermarkets and hypermarkets - Market size and forecast 2018-2023 Pet specialty stores and vet clinics - Market size and forecast 2018-2023 Convenience stores - Market size and forecast 2018-2023 Others - Market size and forecast 2018-2023 Market opportunity by distribution channel PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS Expansions of fresh pet food vendors Increasing focus on promoting fresh pet foods in the US Rising demand for human-grade fresh pet foods PART 12: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Freshpet Inc. JustFoodForDogs LLC NomNomNow Inc. The Farmer’s Dog Inc. Whitebridge Pet Brands LLC PART 14: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Product overview Exhibit 02: Global consumer staples market Exhibit 03: Segments of global consumer staples market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Country market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Country market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Product - Market share 2018-2023 (%) Exhibit 19: Comparison by product Exhibit 20: Dog food - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Dog food - Year-over-year growth 2019-2023 (%) Exhibit 22: Cat food - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Cat food - Year-over-year growth 2019-2023 (%) Exhibit 24: Others - Market size and forecast 2018-2023 ($ millions) Exhibit 25: Others - Year-over-year growth 2019-2023 (%) Exhibit 26: Market opportunity by product Exhibit 27: Customer landscape Exhibit 28: Distribution channel - Market share 2018-2023 (%) Exhibit 29: Comparison by distribution channel Exhibit 30: Supermarkets and hypermarkets - Market size and forecast 2018-2023 ($ millions) Exhibit 31: Supermarkets and hypermarkets - Year-over-year growth 2019-2023 (%) Exhibit 32: Pet specialty stores and vet clinics - Market size and forecast 2018-2023 ($ millions) Exhibit 33: Pet specialty stores and vet clinics - Year-over-year growth 2019-2023 (%) Exhibit 34: Convenience stores - Market size and forecast 2018-2023 ($ millions) Exhibit 35: Convenience stores - Year-over-year growth 2019-2023 (%) Exhibit 36: Others - Market size and forecast 2018-2023 ($ millions) Exhibit 37: Others - Year-over-year growth 2019-2023 (%) Exhibit 38: Market opportunity by distribution channel Exhibit 39: Impact of drivers and challenges Exhibit 40: Vendor landscape Exhibit 41: Landscape disruption Exhibit 42: Vendors covered Exhibit 43: Vendor classification Exhibit 44: Market positioning of vendors Exhibit 45: Freshpet Inc. - Vendor overview Exhibit 46: Freshpet Inc. - Business segments Exhibit 47: Freshpet Inc. - Organizational developments Exhibit 48: Freshpet Inc. - Key offerings Exhibit 49: JustFoodForDogs LLC - Vendor overview Exhibit 50: JustFoodForDogs LLC - Product segments Exhibit 51: JustFoodForDogs LLC - Organizational developments Exhibit 52: JustFoodForDogs LLC - Key offerings Exhibit 53: NomNomNow Inc. - Vendor overview Exhibit 54: NomNomNow Inc. - Product segments Exhibit 55: NomNomNow Inc. - Organizational developments Exhibit 56: NomNomNow Inc. - Key offerings Exhibit 57: The Farmer’s Dog Inc. - Vendor overview Exhibit 58: The Farmer’s Dog Inc. - Product segments Exhibit 59: The Farmer’s Dog Inc. - Key offerings Exhibit 60: Whitebridge Pet Brands LLC - Vendor overview Exhibit 61: Whitebridge Pet Brands LLC - Product segments Exhibit 62: Whitebridge Pet Brands LLC - Key offerings Exhibit 63: Validation techniques employed for market sizing Exhibit 64: Definition of market positioning of vendors    

Freshpet Inc., JustFoodForDogs LLC, NomNomNow Inc., The Farmer’s Dog Inc., and Whitebridge Pet Brands LLC.