PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY END-USER Market segmentation by end-user Comparison by end-user Retail - Market size and forecast 2018-2023 BFSI - Market size and forecast 2018-2023 Telecom and IT - Market size and forecast 2018-2023 Healthcare - Market size and forecast 2018-2023 Manufacturing - Market size and forecast 2018-2023 Other end-users - Market size and forecast 2018-2023 Market opportunity by end-user PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 APAC - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS AI-powered customer analytics Use of IoT data in customer analytics Growing number of partnerships and acquisitions PART 12: VENDOR LANDSCAPE Overview Landscape disruption PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Adobe Inc. IBM Corp. Oracle Corp. Salesforce.com Inc. SAS Institute Inc. PART 14: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Product offerings of vendors: Exhibit 02: Global information technology (IT) software market Exhibit 03: Segments of global information technology (IT) software market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: End-user - Market share 2018-2023 (%) Exhibit 19: Comparison by end-user Exhibit 20: Retail - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Retail - Year-over-year growth 2019-2023 (%) Exhibit 22: BFSI - Market size and forecast 2018-2023 ($ millions) Exhibit 23: BFSI - Year-over-year growth 2019-2023 (%) Exhibit 24: Telecom and IT - Market size and forecast 2018-2023 ($ millions) Exhibit 25: Telecom and IT - Year-over-year growth 2019-2023 (%) Exhibit 26: Healthcare - Market size and forecast 2018-2023 ($ millions) Exhibit 27: Healthcare - Year-over-year growth 2019-2023 (%) Exhibit 28: Manufacturing - Market size and forecast 2018-2023 ($ millions) Exhibit 29: Manufacturing - Year-over-year growth 2019-2023 (%) Exhibit 30: Other end-users - Market size and forecast 2018-2023 ($ millions) Exhibit 31: Other end-users - Year-over-year growth 2019-2023 (%) Exhibit 32: Market opportunity by end-user Exhibit 33: Customer landscape Exhibit 34: Market share by geography 2018-2023 (%) Exhibit 35: Geographic comparison Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: North America - Year-over-year growth 2019-2023 (%) Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 39: Europe - Year-over-year growth 2019-2023 (%) Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 41: APAC - Year-over-year growth 2019-2023 (%) Exhibit 42: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 43: South America - Year-over-year growth 2019-2023 (%) Exhibit 44: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 45: MEA - Year-over-year growth 2019-2023 (%) Exhibit 46: Key leading countries Exhibit 47: Market opportunity Exhibit 48: Factors of differentiation open-source and commercial customer analytics application: Exhibit 49: Open-source customer analytics application providers and their product offerings: Exhibit 50: Impact of drivers and challenges Exhibit 51: Vendor landscape Exhibit 52: Landscape disruption Exhibit 53: Vendors covered Exhibit 54: Vendor classification Exhibit 55: Market positioning of vendors Exhibit 56: Adobe Inc. - Vendor overview Exhibit 57: Adobe Inc. - Business segments Exhibit 58: Adobe Inc. - Organizational developments Exhibit 59: Adobe Inc. - Geographic focus Exhibit 60: Adobe Inc. - Segment focus Exhibit 61: Adobe Inc. - Key offerings Exhibit 62: IBM Corp. - Vendor overview Exhibit 63: IBM Corp. - Business segments Exhibit 64: IBM Corp. - Organizational developments Exhibit 65: IBM Corp. - Geographic focus Exhibit 66: IBM Corp. - Segment focus Exhibit 67: IBM Corp. - Key offerings Exhibit 68: Oracle Corp. - Vendor overview Exhibit 69: Oracle Corp. - Business segments Exhibit 70: Oracle Corp. - Organizational developments Exhibit 71: Oracle Corp. - Geographic focus Exhibit 72: Oracle Corp. - Segment focus Exhibit 73: Oracle Corp. - Key offerings Exhibit 74: Salesforce.com Inc. - Vendor overview Exhibit 75: Salesforce.com Inc. - Organizational developments Exhibit 76: Salesforce.com Inc. - Geographic focus Exhibit 77: Salesforce.com Inc. - Key offerings Exhibit 78: SAS Institute Inc. - Vendor overview Exhibit 79: SAS Institute Inc. - Organizational developments Exhibit 80: SAS Institute Inc. - Key offerings Exhibit 81: Validation techniques employed for market sizing Exhibit 82: Definition of market positioning of vendors

Adobe Inc., IBM Corp., Oracle Corp., Salesforce.com Inc., and SAS Institute Inc.