1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Distribution Channel 5.1.1 Pharmacy & Health Store 5.1.2 Convenience Store 5.1.3 Hypermarket/Supermarket 5.1.4 Online Channel 5.1.5 Others 5.2 Geography 5.2.1 North America 5.2.1.1 United States 5.2.1.2 Canada 5.2.1.3 Mexico 5.2.1.4 Rest of North America 5.2.2 Europe 5.2.2.1 Spain 5.2.2.2 United Kingdom 5.2.2.3 France 5.2.2.4 Germany 5.2.2.5 Russia 5.2.2.6 Italy 5.2.2.7 Rest of Europe 5.2.3 Asia-Pacific 5.2.3.1 China 5.2.3.2 Japan 5.2.3.3 India 5.2.3.4 Australia 5.2.3.5 Rest of Asia-Pacific 5.2.4 South America 5.2.4.1 Brazil 5.2.4.2 Argentina 5.2.4.3 Reat of South America 5.2.5 Middle East and Africa 5.2.5.1 South Africa 5.2.5.2 UAE 5.2.5.3 Rest of Middle East and Africa 6 COMPETITIVE LANDSCAPE 6.1 Market Share Analysis 6.2 Most Active Companies 6.3 Strategies Adopted by Leading Players 6.4 Company Profiles 6.4.1 PepsiCo Inc. 6.4.2 Nestle S.A. 6.4.3 The Coca-Cola Company 6.4.4 The Kraft Heinz Company 6.4.5 Jel Sert 6.4.6 SweetLeaf Stevia Sweetener 6.4.7 Nuun 6.4.8 Dyla LLC 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

- PepsiCo Inc. - Nestle S.A. - The Coca-Cola Company - The Kraft Heinz Company - Jel Sert - SweetLeaf Stevia Sweetener - Nuun - Dyla LLC