1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Mezcal Joven 5.1.2 Mezcal Reposado 5.1.3 Mezcal anejo 5.1.4 Other Types 5.2 By Distribution Channel 5.2.1 Offline retail stores 5.2.2 Online retail stores 5.3 Geography 5.3.1 North America 5.3.1.1 United States 5.3.1.2 Canada 5.3.1.3 Mexico 5.3.1.4 Rest of North America 5.3.2 Europe 5.3.2.1 Spain 5.3.2.2 United Kingdom 5.3.2.3 France 5.3.2.4 Germany 5.3.2.5 Russia 5.3.2.6 Italy 5.3.2.7 Rest of Europe 5.3.3 Asia Pacific 5.3.3.1 China 5.3.3.2 India 5.3.3.3 Japan 5.3.3.4 Australia 5.3.3.5 Rest of Asia-Pacific 5.3.4 South America 5.3.4.1 Brazil 5.3.4.2 Argentina 5.3.4.3 Rest of South America 5.3.5 Middle East and Africa 5.3.5.1 South Africa 5.3.5.2 UAE 5.3.5.3 Rest of Africa 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Pernod Ricard 6.4.2 Ilegal Mezcal 6.4.3 William Grant & Sons Ltd. 6.4.4 Rey Campero 6.4.5 El Silencio Holdings, INC. 6.4.6 Mezcal Vago 6.4.7 Lagrimas de Dolores 6.4.8 Fidencio Mezcal 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

- Pernod Ricard - Ilegal Mezcal - William Grant & Sons Ltd. - Rey Campero - El Silencio Holdings, INC. - Mezcal Vago - Lagrimas de Dolores - Fidencio Mezcal