1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porters Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 Product Type 5.1.1 Cereal Bars 5.1.1.1 Granola/Muesli Bars 5.1.1.2 Other Cereal Bars 5.1.2 Energy Bars 5.1.3 Other Snack Bars 5.2 Distribution Channel 5.2.1 Supermarket/Hypermarket 5.2.2 Convenience Store 5.2.3 Specialty Stores 5.2.4 Online Stores 5.2.5 Others 5.3 Geography 5.3.1 North America 5.3.1.1 United States 5.3.1.2 Canada 5.3.1.3 Mexico 5.3.1.4 Rest of North America 5.3.2 Europe 5.3.2.1 Germany 5.3.2.2 United Kingdom 5.3.2.3 France 5.3.2.4 Russia 5.3.2.5 Spain 5.3.2.6 Italy 5.3.2.7 Rest of Europe 5.3.3 Asia Pacific 5.3.3.1 India 5.3.3.2 China 5.3.3.3 Japan 5.3.3.4 Australia 5.3.3.5 Rest of Asia Pacific 5.3.4 South America 5.3.4.1 Brazil 5.3.4.2 Argentina 5.3.4.3 Rest of South America 5.3.5 Middle East and Africa 5.3.5.1 South Africa 5.3.5.2 Saudi Arabia 5.3.5.3 Rest of Middle East and Africa 6 COMPETITIVE LANDSCAPE 6.1 Market Share Analysis 6.2 Most Active Companies 6.3 Most Adopted Strategy 6.4 Company Profiles 6.4.1 The Kellogg Company 6.4.2 Associated British Foods 6.4.3 General Mills 6.4.4 Nestle SA 6.4.5 PepsiCo 6.4.6 Post Holdings,Inc. 6.4.7 Cliff Bar & Company 6.4.8 Halo Foods 6.4.9 KIND Snacks 6.4.10 Mars Inc. 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

- The Kellogg Company - Associated British Foods - General Mills - Nestle SA - PepsiCo - Post Holdings,Inc. - Cliff Bar & Company - Halo Foods - KIND Snacks - Mars Inc.