Table of Contents THE KEY FINDINGS The Key Findings Average spends fall across a number of occasions as consumers prioritise spending Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer More consumers think they should buy gifts than cards for a new baby and weddings Trend insight - stores CONSUMER ATTITUDES Key findings Buying dynamics Financial wellbeing Financial spending Gift spending Research Retailer selection Retailer ratings - grocers Retailer ratings - non-food retailers Perceptions of giving cards and gifts All year gifting statements Social media Cards & gift wrap Key findings Retailer selection Attitudes towards cards & wrap Occasion bought for Bought for Frequency Retailer used Channel usage Device usage Fulfilment Buying dynamics Methodology Technical details: consumer survey work

List of Tables Retailer ratings across key measures - grocers, 2019 Retailer ratings across key measures - non-food retailers, 2019 Which occasion consumers purchased for, 2019 Retailers used - cards (overall), 2018 & 2019 Retailers used - gift wrap (overall), 2018 & 2019List of Figures All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration Financial wellbeing compared to last year, 2018 & 2019 How consumers financed all year gifting spending, 2018 & 2019 All year gifting spending compared to last year, 2018 & 2019 What occasions shoppers purchased for, 2019 & change on 2018 When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019 Which retailer would you typically go to first when looking to purchase all year gifting, 2019 Which occasions consumers believe they should give cards and gifts for, 2019 Agreement & disagreement with statements about all year gifting, 2019 Which social media sites do you use, 2019 Did you purchase an item as a gift that you saw on social media, 2019 What's driving retailer selection - cards & gift wrap, 2019 & change on 2018 Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2019, & 2018 overall Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2019, & 2018 overall Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2019, & 2018 overall Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2019, & 2018 overall Agreement statements -When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2019, & 2018 overall Agreement statements -Buying a card online is less personal, (by demographic & male/female) 2019, & 2018 overall Agreement statements -I am worried about the environmental impact of giving cards, (by demographic & male/female) 2019, & 2018 overall Occasion bought for, 2018 & 2019 Card recipients (all occasions), 2019 & change on 2018 Frequency of purchase, 2018 & 2019 Retailers shopped at for cards & wrap, 2018 & 2019 Consumers using each channel for purchasing cards & wrap, 2019 (browsed & purchased) Consumers using each store type for purchasing cards & wrap, 2019 (browsed & purchased) Consumers using each device for cards & wrap purchases, 2019 (browsed & purchased) Fulfilment options for card & gift wrap purchases made online, 2018 & 2019 Cards (overall) penetration, by demographic, 2019, & 2018 penetration Physical card (from a shop) penetration, by demographic, 2019, & 2018 penetration Physical card (bought online) penetration, by demographic, 2019, & 2018 penetration Electronic card penetration, by demographic, 2019, & 2018 penetration Gift wrap (overall) penetration, by demographic, 2019, & 2018 penetration Gift wrap penetration, by demographic, 2019, & 2018 penetration Gift bags penetration, by demographic, 2019, & 2018 penetration Gift wrapping accessories penetration, by demographic, 2019, & 2018 penetration Personalisation - overall cards & wrap, 2018 & 2019

Sainsbury's ASDA Tesco Oliver Bonas Kikki.K Paperchase Clintons Paper & Script WH Smith Anthropologie Urban Outfitters John Lewis Next JOY Zara H&M ASOS TK Maxx Heyland and Whittle Nip & Fab Card Factory Poundland Lidl Marks & Spencer Amazon Waitrose Debenhams House of Fraser Primark Argos Moonpig Funkypigeon.com Wilko