1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Breakfast Bars 5.1.2 Granola / Muesli Bars 5.1.3 Energy and Nutrition Bars 5.1.4 Fruit Bars 5.1.5 Other Product Types 5.2 By Distribution Channel 5.2.1 Hypermarket/Supermarkets 5.2.2 Convenience Stores 5.2.3 Online Channels 5.2.4 Speciality Stores 5.2.5 Other Distribution Channels 6 COMPETITIVE LANDSCAPE 6.1 Company Profiles 6.1.1 Natural Balance Foods 6.1.2 Clif Bar & Company 6.1.3 General Mills 6.1.4 Hero Group 6.1.5 Nestle SA 6.1.6 Mars Incorporated 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

- Natural Balance Foods - Clif Bar & Company - General Mills - Hero Group - Nestle SA - Mars Incorporated