1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.3 Market Restraints 4.4 Industry Attractiveness - Porter's Five Force Analysis 4.4.1 Threat of New Entrants 4.4.2 Bargaining Power of Buyers/Consumers 4.4.3 Bargaining Power of Suppliers 4.4.4 Threat of Substitute Products 4.4.5 Intensity of Competitive Rivalry 4.5 Country Profile 4.5.1 PESTLE Analysis 4.5.2 Business Opportunities 5 MARKET SEGMENTATION 5.1 Type of Flower 5.1.1 Orchids 5.1.1.1 Dendrobium 5.1.1.2 Aranda 5.1.1.3 Oncidium 5.1.1.4 Other Orchids 5.1.2 Temperate Flowers 5.1.2.1 Rosa 5.1.2.2 Chrysanthemum 5.1.2.3 Carnation 5.1.2.4 Aster 5.1.2.5 Gerbera 5.1.2.6 Lily 5.1.2.7 Other Temperate Flowers 6 VALUE CHAIN & TRADE ANALYSIS 6.1 Value Chain Analysis 6.2 Distribution Channel Analysis 6.3 Trade Analysis 6.3.1 Import Analysis 6.3.2 Export Analysis 7 MARKET OPPORTUNITIES AND FUTURE TRENDS