1 INTRODUCTION 1.1 Research Phases 1.2 Study Deliverables 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET INSIGHTS 4.1 Market Trends 4.2 Market Restraints 4.3 Industry Attractiveness - Porter's Five Forces Analysis 4.3.1 Bargaining Power of Suppliers 4.3.2 Bargaining Power of Consumers 4.3.3 Threat of New Entrants 4.3.4 Threat of Substitute Products 4.3.5 Degree of Competition 5 MARKET DYNAMICS 5.1 Drivers 5.2 Restraints 6 MARKET SEGMENTATION 6.1 Product Type 6.1.1 Fruit-based Probiotic Drinks 6.1.2 Dairy -based Probiotic Drinks 6.1.3 Other Probiotic Drinks 6.2 Distribution Channel 6.2.1 Supermarkets/Hypermarkets 6.2.2 Convenience Stores 6.2.3 Pharmacies/Health Stores 6.2.4 Other Distribution Channels 6.3 Geography 6.3.1 North America 6.3.1.1 United States 6.3.1.2 Canada 6.3.1.3 Mexico 6.3.1.4 Rest of North America 6.3.2 Europe 6.3.2.1 United Kingdom 6.3.2.2 France 6.3.2.3 Germany 6.3.2.4 Italy 6.3.2.5 Spain 6.3.2.6 Rest of Europe 6.3.3 Asia-Pacific 6.3.3.1 China 6.3.3.2 Japan 6.3.3.3 Australia 6.3.3.4 India 6.3.3.5 Rest of Asia-Pacific 6.3.4 South America 6.3.4.1 Brazil 6.3.4.2 Argentina 6.3.4.3 Rest of South America 6.3.5 Middle East & Africa 6.3.5.1 South Africa 6.3.5.2 UAE 6.3.5.3 Rest of Middle East & Africa 7 COMPETITIVE LANDSCAPE 7.1 Strategies Adopted by Key Players 7.2 Most Active Companies 7.3 Market Share Analysis 7.4 Company Profiles 7.4.1 Amul 7.4.2 Bio-K Plus International 7.4.3 Fonterra Co-op Group Ltd 7.4.4 Groupe Danone SA 7.4.5 Grupo Lala 7.4.6 Harmless Harvest 7.4.7 Lifeway 7.4.8 Pepsico Inc. - Kevita Inc. 7.4.9 Yakult 8 MARKET OPPORTUNITIES AND FUTURE TRENDS

- Amul - Bio-K Plus International - Fonterra Co-op Group Ltd - Groupe Danone SA - Grupo Lala - Harmless Harvest - Lifeway - Pepsico Inc. - Kevita Inc. - Yakult