1 INTRODUCTION 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET INSIGHTS AND DYNAMICS 4.1 Market Overview 4.2 Drivers 4.3 Restraints 4.4 Opportunities 4.5 Trends Shaping the US Retail Banking Market 4.6 Consumer Behavior and Loyalty Analysis 4.7 Government Regulations 4.8 Porter's Five Forces Analysis 4.9 Fintech Disruption in the US Retail Banking Market 4.10 Industry Value Chain Analysis 4.11 Affect of Retail Banking on the US Economy 4.12 Recent Developments in the Market 4.13 A Challenging Environment Harbors Growth Opportunities 4.14 The Future of US Retail Banking Distribution 5 MARKET SEGMENTATION 5.1 By Product 5.1.1 Transactional Accounts 5.1.2 Savings Accounts 5.1.3 Debit Cards 5.1.4 Credit Cards 5.1.5 Loans 5.1.6 Other Products 5.2 By Industry 5.2.1 Hardware 5.2.2 Software 5.2.3 Services 5.3 By Channel 5.3.1 Direct Sales 5.3.2 Distributor 6 COMPANY PROFILES 6.1 Wells Fargo 6.2 JP Morgan Chase and Co. 6.3 Bank of America 6.4 US Bank 6.5 PNC Financial Services 6.6 BB&T Corporation 6.7 Regions Bank 6.8 Suntrust Bank 6.9 TD Bank 6.10 KeyBank * 7 INVESTMENT ANALYSIS ON THE MARKET 8 FUTURE OF THE MARKET 9 APPENDIX 10 *List Not Exhaustive

- Wells Fargo - JP Morgan Chase and Co. - Bank of America - US Bank - PNC Financial Services - BB&T Corporation - Regions Bank - Suntrust Bank - TD Bank - KeyBank *