Table of Contents Introduction Executive Summary Definitions Background to the Market Births The Consumer Socio-demographic Trends Working Women Regulations Breastfeeding Trends Market Overview The Organic Phenomenon Manufacturers Shares Sector Analysis Baby Milks Baby Cereals Baby Meals Baby Drinks Baby Finger Foods Production and trade Production Imports Exports Company profiles Danone/Nutricia Ltd Ella's Kitchen Group Limited (Hain Celestial Nestlé UK (SMA) HJ Heinz Company Limited (Kraft Heinz Company) Organix Brands Plc (Hero) Hipp (UK) Ltd Distribution Baby Food Retailing Economic background Economic Indicators Key Macro-economic Forecasts Prospects and forecasts Birth & Population Projections Forecast Overview Future Trends Appendix Additional Data Tables Summary Methodology About GlobalData

List of Tables Table 1: Birth & Population Trends, 2008-2018 Table 2: Live Births by Country, 2007-2017 Table 3: Live Births & Crude Birth Rates by Region, 2016 Table 4: Breakdown of Live Births by Age of Mothers, %, 2012-2017 Table 5: Women in the Workforce, 2010-2016 Table 6: Proportion of Births in BFHI Facilities by Country, %, 2017 & 2019 Table 7: Incidence of Initial Breastfeeding by Country, %, 1990-2010 Table 8: Prevalence of Breastfeeding by Age of Baby by Country, %, 2005 & 2010 Table 9: Prevalence of Exclusive Breastfeeding by Age of Baby by Country, %, 2010 Table 10: Scotland: Breastfeeding Trends, 2010-2016 Table 11: Northern Ireland: Breastfeeding at Discharge from Hospital, 2010/11-2014/15 Table 12: England: Breastfeeding at 6-8 Weeks, 2016-2018 Table 13: Incidence of Breastfeeding Initiation by Social Class, %, 2005 & 2010 Table 14: Prevalence of Initial Breastfeeding by Age at which Mother Completed Full-time Education, %, 2005 & 2010 Table 15: Incidence of Initiation of Breastfeeding by Age of Mother, %, 2005 & 2010 Table 16: Duration of Exclusive Breastfeeding among Mothers who Breastfed Exclusively at Birth by Country, %, 2010 Table 17: Sector Size, 2018, & Growth Rates, 2012-2018 Table 18: Organic Baby Food: Market Trends, Value, 2010-2017 Table 19: Baby Food: Trends in Manufacturer Shares, Value and Volume, %, 2012-2018 Table 20: Baby Food: Manufacturer Shares by Sector, %, 2018 Table 21: Baby Milks: Category Size, 2018 Table 22: Baby Milks: Category Growth, % 2012-2018 Table 23: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018 Table 24: Baby Milks: Market Segmentation, Powdered & Liquid, Value, 2012-2018 Table 25: Powdered Baby Milks: Brand Price Positioning Analysis, 2018 Table 26: Liquid Baby Milks: Brand Price Positioning Analysis, 2018 Table 27: Baby Milks: Manufacturer Market Share Trends, Value and Volume, 2012-2018 Table 28: Baby Milk: Shares of Leading Brands, 2012-2017 Table 29: Baby Cereals: Category Size, 2018 Table 30: Baby Cereals: Category Growth, % 2012-2018 Table 31: Cereals & Dry Foods: Brand Price Positioning Analysis, 2018 Table 32: Baby Cereals: Manufacturer Market Share Trends, Value and Volume, 2012-2018 Table 33: Baby Meals: Category Size, 2018 Table 34: Baby Meals: Category Growth, % 2012-2018 Table 35: Baby Meals: Sales by Pack Type, % Value, 2012-2018 Table 36: Manufacturer Involvement, by Pack Type, 2018 Table 37: Baby Meals: Brand Price Positioning Analysis, 2018 Table 38: Baby Meals: Manufacturer Market Share Trends, Value And Volume, 2012-2018 Table 39: Baby Drinks: Category Size, 2018 Table 41: Baby Drinks: Category Growth, % 2012-2018 Table 42: Drinks: Price Positioning, 2018 Table 43: Baby Drinks: Manufacturer Market Share Trends, % Value and Volume, 2012-2018 Table 44: Baby Finger Foods: Category Size, 2018 Table 45: Baby Finger Foods: Category Growth, % 2012-2018 Table 46: Baby Finger Foods: Parental Perception of Snacks Ingredients, 2018 Table 47: Finger Food: Market Segmentation, % Value, 2012-2018 Table 48: Finger Foods: Brand Price Positioning Analysis, 2018 Table 49: Finger Foods: Manufacturer Market Share Trends, Value and Volume, 2012-2018 Table 50: Milks & Cereals: Country of Origin, Top Five, % Volume, 2017 Table 51: Milks & Cereals: Country of Destination, Top Four, % Volume, 2017 Table 52: Nutricia Ltd: Financial Highlights, 2012-2017 Table 53: Ella's Kitchen: Turnover, 2010-2017 Table 54: Organix Brands: Financial Highlights, 2012-2017 Table 55: Hipp UK Ltd: Financial Highlights, £ '000, 2012-2016 Table 56: Baby Food Sales by Type of Outlet, 2012-2018 Table 57: Baby Product Sales by Retailer, 2010-2016 Table 58: Economic Indicators, 2012-2019 Table 59: Key Macroeconomic Forecasts, 2018-2024 Table 60: Birth & Population Projections, 2012-2024 Table 61: Baby Food: Category Growth, 2018-2024 Table 62: Baby Population, Number of Babies, ’000, 2008-2024 Table 63: Number of Women of Childbearing Age by Age Group, 000s, 2011-2022 Table 64: Baby Food: Market Value, Current Prices, 2012-2018 Table 65: Baby Food: Market Value, Constant Prices, 2012-2018 Table 66: Baby Food: Market Value, US$ Million, 2012-2018 Table 67: Baby Food: Market Volume, Tons, 2012-2018 Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018 Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018 Table 70: Baby Food: Per Capita Expenditure, US Dollar Prices, 2012-2018 Table 71: Milks: Sector Trends, 2012-2018 Table 72: Baby Milks Segmentation, Value & Volume, 2012-2018 Table 73: Powdered Baby Milks: Brand Price Analysis, 2018 Table 74: Powdered Baby Milks: Brand Price Analysis, 2018 Table 75: Liquid Baby Milks: Brand Price Analysis, 2018 Table 76: Cereals & Dry Food : Sector Trends, 2012-2018 Table 77: Drinks: Sector Trends, 2012-2018 Table 78: Finger Foods: Sector Trends, 2012-2018 Table 79: Imports of Baby Milks & Cereals, Volume and Value, 2012-2017 Table 80: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017 Table 81: Other Baby Food: Imports by Type, Volume & Value, 2012-2017 Table 82: Other Baby Food: Imports by Country of Origin, 2015-2017 Table 83: Baby Milks & Cereals: Trends in Exports, 2012-2017 Table 84: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017 Table 85: Other Baby Food: Exports by Type, Volume & Value, 2012-2017 Table 86: Other Baby Food: Exports by Country of Destination, 2015-2017 Table 87: Baby Food: Market Value Forecasts, Current Prices, 2018-2024 Table 88: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024 Table 89: Baby Food: Market Value Forecasts, US Dollars, 2018-2024 Table 90: Baby Food: Market Volume Forecasts, 2018-2024 Table 91: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2018-2024 Table 92: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2018-2024 Table 93: Baby Food: Per Capita Forecasts, US Dollars, 2018-2024 Table 94: Baby Food: Per Capita Consumption Forecasts, 2018-2024List of Figures Figure 1: Baby Food: Sector Size, 2012-2018 Figure 2: Baby Food: Per Capita Consumption, 2012-2018 Figure 3: Baby Food: Segmentation, Value, 2018 Figure 4: Baby Food: Manufacturer Shares Value, 2018 Figure 5: Baby Food: Manufacturer Shares, Value %, 2018 Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018 Figure 7: Baby Food: Manufacturer Shares by Category, % value, 2018 Figure 8: Baby Milks: Category Trends, 2012-2018 Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018 Figure 10: Starter, Follow-on & Special Formula Figure 11: Growing-up Milks Figure 12: Baby Milks: Category Segmentation, Value and Volume, 2012-2018 Figure 13: Baby Cereals : Category Trends, 2012-2018 Figure 14: Baby Cereals : Per Capita Expenditure & Consumption, 2012-2018 Figure 15: Baby Meals: Category Trends, 2012-2018 Figure 16: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018 Figure 17: Drinks: Category Trends, 2012-2018 Figure 18: Drinks: Per Capita Expenditure & Consumption, 2012-2018 Figure 19: Finger Foods: Category Trends, 2012-2018 Figure 20 Finger Foods: Per Capita Expenditure & Consumption, 2012-2018 Figure 21: Baby Food: Market Size, 2018-2024 Figure 22: Baby Food: Per Capita Consumption, 2018-2024 Figure 23: Baby Food: Market Segmentation, 2024

Danone/Nutricia Ltd Ella's Kitchen Group Limited (Hain Celestial) Nestlé UK (SMA) HJ Heinz Company Limited (Kraft Heinz Company) Organix Brands Plc (Hero) Hipp (UK) Ltd The Kids Food Company Urban Fresh Foods Annabel Karmel Group Holdings Ltd Little Dish