PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Modular e-cigarette - Market size and forecast 2018-2023 Next-generation products - Market size and forecast 2018-2023 Rechargeable e-cigarette - Market size and forecast 2018-2023 Disposable e-cigarette - Market size and forecast 2018-2023 Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison APAC - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS Increasing promotional activities by vendors in global e-cigarette market Product innovations in global e-cigarette market Increasing application of e-cigarette as a smoking cessation tool PART 12: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors British American Tobacco Imperial Brands Japan Tobacco Inc. JUUL Labs Inc. PHILIP MORRIS INTERNATIONAL INC. PART 14: APPENDIX Research methodology List of abbreviations Definition of vendors classification PART 15: EXPLORE TECHNAVIO   Exhibit 01: Global tobacco market Exhibit 02: Segments of global tobacco market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2018 Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 08: Global market: Year-over-year growth 2019-2023 (%) Exhibit 09: Five forces analysis 2018 Exhibit 10: Five forces analysis 2023 Exhibit 11: Bargaining power of buyers Exhibit 12: Bargaining power of suppliers Exhibit 13: Threat of new entrants Exhibit 14: Threat of substitutes Exhibit 15: Threat of rivalry Exhibit 16: Market condition - Five forces 2018 Exhibit 17: Product - Market share 2018-2023 (%) Exhibit 18: Comparison by product Exhibit 19: Modular e-cigarette - Market size and forecast 2018-2023 ($ millions) Exhibit 20: Modular e-cigarette - Year-over-year growth 2019-2023 (%) Exhibit 21: Next-generation products - Market size and forecast 2018-2023 ($ millions) Exhibit 22: Next-generation products - Year-over-year growth 2019-2023 (%) Exhibit 23: Rechargeable e-cigarette - Market size and forecast 2018-2023 ($ millions) Exhibit 24: Rechargeable e-cigarette - Year-over-year growth 2019-2023 (%) Exhibit 25: Disposable e-cigarette - Market size and forecast 2018-2023 ($ millions) Exhibit 26: Disposable e-cigarette - Year-over-year growth 2019-2023 (%) Exhibit 27: Market opportunity by product Exhibit 28: Customer landscape Exhibit 29: Market share by geography 2018-2023 (%) Exhibit 30: Geographic comparison Exhibit 31: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 32: APAC - Year-over-year growth 2019-2023 (%) Exhibit 33: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 34: North America - Year-over-year growth 2019-2023 (%) Exhibit 35: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 36: Europe - Year-over-year growth 2019-2023 (%) Exhibit 37: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 38: MEA - Year-over-year growth 2019-2023 (%) Exhibit 39: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 40: South America - Year-over-year growth 2019-2023 (%) Exhibit 41: Key leading countries Exhibit 42: Market opportunity Exhibit 43: Impact of drivers and challenges Exhibit 44: Vendor landscape Exhibit 45: Landscape disruption Exhibit 46: Vendors covered Exhibit 47: Vendor classification Exhibit 48: Market positioning of vendors Exhibit 49: British American Tobacco - Vendor overview Exhibit 50: British American Tobacco - Business segments Exhibit 51: British American Tobacco - Organizational developments Exhibit 52: British American Tobacco - Geographic focus Exhibit 53: British American Tobacco - Segment focus Exhibit 54: British American Tobacco - Key offerings Exhibit 55: Imperial Brands - Vendor overview Exhibit 56: Imperial Brands - Business segments Exhibit 57: Imperial Brands - Geographic focus Exhibit 58: Imperial Brands - Segment focus Exhibit 59: Imperial Brands - Key offerings Exhibit 60: Japan Tobacco Inc. - Vendor overview Exhibit 61: Japan Tobacco Inc. - Business segments Exhibit 62: Japan Tobacco Inc. - Organizational developments Exhibit 63: Japan Tobacco Inc. - Geographic focus Exhibit 64: Japan Tobacco Inc. - Segment focus Exhibit 65: Japan Tobacco Inc. - Key offerings Exhibit 66: JUUL Labs Inc. - Vendor overview Exhibit 67: JUUL Labs Inc. - Product segments Exhibit 68: JUUL Labs Inc. - Key offerings Exhibit 69: PHILIP MORRIS INTERNATIONAL INC. - Vendor overview Exhibit 70: PHILIP MORRIS INTERNATIONAL INC. - Business segments Exhibit 71: PHILIP MORRIS INTERNATIONAL INC. - Organizational developments Exhibit 72: PHILIP MORRIS INTERNATIONAL INC. - Segment focus Exhibit 73: PHILIP MORRIS INTERNATIONAL INC. - Key offerings Exhibit 74: Validation techniques employed for market sizing Exhibit 75: Definition of vendors classification

British American Tobacco Imperial Brands Japan Tobacco Inc. JUUL Labs Inc. PHILIP MORRIS INTERNATIONAL INC.