BOTTLED WATER IN MOROCCO Euromonitor International March 2019 LIST OF CONTENTS AND TABLES Headlines Prospects the Low Quality of Tap Water in Big Cities Has Driven the Growth of Bottled Water the Boycott Has Negatively Impacted the Growth of Sidi Ali Products in Morocco Still Bottled Spring Water Is Growing Rapidly Competitive Landscape Les Eaux Minérales D'oulmès Continues To Lead TV Advertising Is the Main Tool Used by Bottled Water Brands Mondariz Is Competing Very Well Against Local Products Category Data Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018 Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018 Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018 Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018 Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018 Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018 Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018 Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023 Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023 Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023 Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023 Executive Summary Growth Rates Differ Across Categories A Boycott Has Impacted Sales of Sidi Ali Products in Morocco Competition Is Getting Fiercer, But Market Leaders Maintain Their Rankings New Packaging Design Is A Marketing Strategy Adopted by Most Market Leaders Soft Drinks in Morocco Will Continue To Register Slight Growth As the Market Is Not Yet Mature Market Data Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018 Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018 Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023 Appendix Fountain Sales in Morocco Sources Summary 1 Research Sources