Page 1: Executive summary Advertising Industry in China Page 2: Advertising Industry - Overview, Total Media and Ad Spending (2010-2015e), Page 2: Information channels used by consumers, Ad Spending growth Online Advertising Industry Page 3: Online Advertising Industry - Overview, Market Size & Growth (2006-2013e), Segment Break Up, Sources of Advertisements Page 4: Segments' Overview - Advertisers in the segment (1 and 2) and players in the segment Page 5: Segments' Overview - Advertisers in the segment (3 and 4) and players in the segment Page 6: Segments' Overview - Advertisers in the segment (5 and 6) and players in the segment Business Model Page 7: Business Model Drivers and Challenges Page 8: Summary Page 9-14: Factors Driving Growth Page 15: Factors Hindering Growth Trends Page 16: Summary Page 17-18: Key Trends Government Regulations Page 19: Important Government Regulations Competition Page 20: Competition - Ranking of key players in the market in terms of revenue and profit Page 21: Bubble Chart showing the ranks of players Page 23-33: Profile of Key Players in the Market Key Takeaways Page 34: Analysis and Conclusion