Page 1: Executive Summary Introduction Page 2: Smartphone Overview Market Overview Page 3: Overview - Market Overview, Market Size and Growth in Volume Terms (2009-11e), Smartphone Brand Attention Rates (2010) Page 4: Smartphone OS - Smartphone OS Share (2010), Smartphone Operating System Attention Rates Trends Drivers & Challenges Page 5: Summary Page 6-10: Drivers Page 11-12: Challenges Trends Page 13: Summary Page 14-18: Trends Competition Page 19: Competition Summary - Ranking Chart based on revenue and profit Page 20: Competition Summary - Bubble Chart based on revenue, profit and market capitalization Page 21-26: Profile of Major Domestic Players in the Market Page 27-34: Profile of Major Foreign Players in the Market Page 35-40: Smartphone Specifications Key Developments Page 41: Key Developments Key Takeaway Page 42: Key Takeaways