Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5: Mobile Advertising (Ad) - Overview Slide 6: Mobile Marketing Ecosystem Slide 7: Mobile Marketing Value Chain Slide 8: Mobile Advertising Benefits Slide 9: Mobile Advertising Frameworks Slide 10-12: Mobile Advertisement Formats Market Overview Slide 13-16: Market Overview - Global, Market Overview - India Drivers & Challenges Slide 17: Drivers and Challenges - Summary Slide 18-22: Drivers Slide 23: Challenges Recent Developments Slide 24-25: Key Recent Developments - Biometric Solutions Competitive Landscape Slide 26: Porter's Five Forces Analysis Slide 27-30: Competitive Benchmarking Slide 31-58: Major Private Players Market Opportunities Slide 59-61: Market Opportunity - Potential Verticals Slide 62-63: Market Opportunity - Specific Areas Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets Strategic Recommendations Slide 65-66: Recommendations Appendix Slide 67: Key Ratios Description Slide 68: Sources of Information

Macro Economic Indicators 1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15) 2. Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013) 3. Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013) 4. Exchange Rate: Monthly (Apr 2014 - Sep 2014) 5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15) 6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14) 7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Market Overview 1. Mobile Advertising - Market Size & Growth (Global) (By Value; 2013 - 2018e) 2. Mobile Ad Spending - By Ad Format (Global) (By Value; 2012, 2013) 3. Mobile Ad Spending - By Region (Global) (By Value; 2013) 4. Mobile Advertising - Market Size & Growth (India) (By Value; 2013 - 2018e) 5. Vertical Focus for Mobile Ad (India) (2013) Drivers & Challenges 1. Smartphone - Market Size (Shipment) (By Volume; 2013e - 2017e) 2. Minimum Smartphone Price (By Value; 2009, 2014) 3. Wireless Subscriber Base - India (By Volume; 2006 - 2013) 4. Market Growth - Subscribers of 3G Services (By Volume; 2013 - 2015e) Competitive Landscape 1. Competitive Benchmarking - Key Ratios of 3 Major Companies - Operational & Financial Basis (2012-13) 2. Company profiles (All Companies) a. Financial Snapshot b. Key Business Segments (for Public Players only) c. Key Geographic Segments (for Public Players only) d. Ownership Structure (for Private Players only) Competitive Landscape 1. Public Trading Comparables 2. Company Profiles (All Companies) a. Company Information (All Companies) b. Products and Services (All Companies) c. Key People (All Companies) d. Shareholders of the Company (Only Private Companies) e. Key Financial Performance Indicators (Only Public Companies) f. Key Ratios g. Business Highlights (All Companies) Appendix 1. Key Ratios Description 2. Sources of Information

Private Companies 1. InMobi 2. Komli Media India Pvt. Ltd. 3. Ozone Media Solutions Pvt. Ltd. 4. PK Online Ventures Pvt. Ltd. 5. SVG Media Pvt. Ltd. 6. AdMob Google Inc.