Table of Contents: 1 Executive Summary 2 Market Introduction 2.1 Definition 2.2 Scope of the Study 2.3 List of Assumptions 2.4 Market Structure 3 Market Insights 4 Research Methodology 4.1 Research Process 4.1 Forecast Model 5 Market Dynamics 5.1 Introduction 5.2 Drivers 5.2.1 Increasing Ownership of Smartphones 5.2.2 Need for Personalized Services 5.2.3 Drivers Impact Analysis 5.3 Restraint 5.3.1 Lack of Telecom Infrastructure 5.4 Opportunities 5.4.1 Evolution of Location-based Services 5.5 Challenges 5.5.1 Privacy Concerns 6 Market Factor Analysis 6.1 Value Chain Analysis 6.2 Porter’s Five Forces Model 6.2.1 Threat of New Entrants 6.2.2 Bargaining Power of Suppliers 6.2.3 Bargaining Power of Buyers 6.2.4 Threat of Substitutes 6.2.5 Intensity of Rivalry 7 Global Mobile Value-Added Services Market, By Solution 7.1 Overview 7.1.1 Short Message Service (SMS) 7.1.2 Multimedia Messaging Service (MMS) 7.1.3 Others 8 Global Mobile Value-Added Services Market, By Product 8.1 Overview 8.1.1 Mobile Music and Games 8.1.2 Mobile Wallet 8.1.3 Mobile Commerce 8.1.4 Mobile Advertising 8.1.5 Email and IM 8.1.6 Others 9 Global Mobile Value-Added Services Market, By Vertical 9.1 Overview 9.1.1 Banking and Finance 9.1.2 IT and Telecommunications 9.1.3 Retail 9.1.4 Government 9.1.5 Healthcare 9.1.6 Media and Entertainment 9.1.7 Others 10 Global Mobile Value-Added Services Market, By Region 10.1 Overview 10.2 North America 10.2.1 US 10.2.2 Canada 10.2.3 Mexico 10.3 Europe 10.3.1 Germany 10.3.2 UK 10.3.3 France 10.3.4 Rest of Europe 10.4 Asia-Pacific 10.4.1 China 10.4.2 Japan 10.4.3 India 10.4.4 Rest of Asia-Pacific 10.5 Rest of the World 10.5.1 Middle East & Africa 10.5.2 Latin America 11 Competitive Landscape 11.1 Competitive Landscape 12 Company Profiles 12.1 AT&T Inc. 12.1.1 Company Overview 12.1.2 Financial Overview 12.1.3 Products Offerings 12.1.4 Key Developments 12.1.5 SWOT Analysis 12.1.6 Key Strategy 12.2 Apple Inc. 12.2.1 Company Overview 12.2.2 Financial Overview 12.2.3 Products Offerings 12.2.4 Key Developments 12.2.5 SWOT Analysis 12.2.6 Key Strategy 12.3 Google 12.3.1 Company Overview 12.3.2 Financial Overview 12.3.3 Products Offerings 12.3.4 Key Developments 12.3.5 SWOT Analysis 12.3.6 Key Strategy 12.4 Vodafone Group PLC 12.4.1 Company Overview 12.4.2 Financial Overview 12.4.3 Products Offerings 12.4.4 Key Developments 12.4.5 SWOT Analysis 12.4.6 Key Strategy 12.5 One97 Communications Limited 12.5.1 Company Overview 12.5.2 Products/Services/Solutions Offerings 12.5.3 Key Developments 12.5.4 SWOT Analysis 12.5.5 Key Strategy 12.6 InMobi Pte. Ltd. 12.6.1 Company Overview 12.6.2 Product Offerings 12.6.3 Key Developments 12.7 OnMobile Global Limited 12.7.1 Company Overview 12.7.2 Financial Performance 12.7.3 Products/Services/Solutions Offerings 12.7.4 Key Developments 12.7.5 SWOT Analysis 12.7.6 Key Strategy 12.8 Mahindra ComViva 12.8.1 Company Overview 12.8.2 Financial Overview 12.8.3 Products Offerings 12.8.4 Key Developments 12.8.5 SWOT Analysis 12.8.6 Key Strategy 12.9 Kongzhong Corporation 12.9.1 Company Overview 12.9.2 Products/Services/Solutions Offerings 12.9.3 Key Strategy

List of Tables: TABLE 1 MARKET SYNOPSIS TABLE 2 LIST OF ASSUMPTIONS TABLE 3 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 4 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 5 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 6 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017-2023 (USD BILLION) TABLE 7 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION) TABLE 8 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 9 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 10 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 11 US MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 12 US MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 13 US MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 14 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 15 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 16 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 17 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 18 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 19 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023(USD BILLION) TABLE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION) TABLE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION) TABLE 23 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION) TABLE 24 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 25 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 26 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 27 UK MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 28 UK MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 29 UK MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 30 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 31 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 32 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 33 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 34 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 35 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 36 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION) TABLE 37 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION) TABLE 38 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION) TABLE 39 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION) TABLE 40 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 41 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 42 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 43 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 44 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 45 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 46 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 47 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 48 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 49 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 50 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 51 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 52 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION) TABLE 53 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION) TABLE 54 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION) TABLE 55 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION) TABLE 56 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 57 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 58 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION) TABLE 59 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION) TABLE 60 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION) TABLE 61 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)List of Figures: FIGURE 1 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET: MARKET STRUCTURE FIGURE 2 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) FIGURE 3 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) FIGURE 4 ASIA-PACIFIC MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) FIGURE 5 REST OF THE WORLD MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023) FIGURE 6 TOP DOWN & BOTTOM UP APPROACH FIGURE 7 DROC ANALYSIS OF GLOBAL MOBILE VALUE-ADDED SERVICES MARKET FIGURE 8 DRIVERS IMPACT ANALYSIS: MOBILE VALUE-ADDED SERVICES MARKET FIGURE 9 VALUE CHAIN: MOBILE VALUE-ADDED SERVICES MARKET FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL MOBILE VALUE-ADDED SERVICES MARKET FIGURE 11 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION) FIGURE 12 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION) FIGURE 13 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION) FIGURE 14 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017 TO 2023 (USD BILLION) FIGURE 15 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION) FIGURE 16 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION) FIGURE 17 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023(USD BILLION) FIGURE 18 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023(USD BILLION) FIGURE 19 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023(USD BILLION) FIGURE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION) FIGURE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION) FIGURE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION) FIGURE 23 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION) FIGURE 24 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION) FIGURE 25 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT 2017 TO 2023 (USD BILLION) FIGURE 26 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL 2017 TO 2023 (USD BILLION) FIGURE 27 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION) FIGURE 28 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023(USD BILLION) FIGURE 29 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION) FIGURE 30 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION) FIGURE 31 BENCHMARKING OF MAJOR COMPETITORS

InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India)