1 INTRODUCTION 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Research Methodology 2 SCOPE OF STUDY 3 MARKET INSIGHTS 3.1 Market Overview 3.2 Customer Behavior Analysis 3.3 Industry Attractiveness - Porter's Five Forces Analysis 4 MARKET DYNAMICS 4.1 Drivers 4.2 Restraints 4.3 Opportunities 4.4 Industry Value Chain Analysis 5 TECHNOLOGY SNAPSHOT 6 MARKET SEGMENTATION 6.1 BY PRODUCT CATEGORY 6.1.1 Food and Beverage and Tobacco Products 6.1.2 Personal Care and Household 6.1.3 Apparel, Footwear, and Accessories 6.1.4 Furniture, Toys, and Hobby 6.1.5 Industrial and Automotive 6.1.6 Electronic and Household Appliances 6.1.7 Pharmaceuticals, Luxury Goods, and Other Products 6.2 BY DISTRIBUTION CHANNEL 6.2.1 Hypermarkets, Supermarkets, and Convenience Stores 6.2.2 Specialty Stores 6.2.3 Department Stores 6.2.4 E–Commerce 6.2.5 Other Distribution Channels 7 COMPANY PROFILES 7.1 Lotte Holdings Corporation Limited 7.2 Everyday Retail Company Limited 7.3 Hyundai Home Shopping Network Corp 7.4 Mega Mart Co. Ltd 7.5 Shinsegae Department Co. Ltd 7.6 7-Eleven 7.7 E-Mart Inc. 7.8 Costco Wholesale Korea Ltd 7.9 Homeplus Co. Ltd 7.10 Grand Department Store Co. Ltd 8 INVESTMENT ANALYSIS ON THE SOUTH KOREA RETAIL SECTOR 9 FUTURE OF THE SOUTH KOREA RETAIL SECTOR

- Lotte Holdings Corporation Limited - Everyday Retail Company Limited - Hyundai Home Shopping Network Corp - Mega Mart Co. Ltd - Shinsegae Department Co. Ltd - 7-Eleven - E-Mart Inc. - Costco Wholesale Korea Ltd - Homeplus Co. Ltd - Grand Department Store Co. Ltd